Oregonix Farms Crafting a Cannabis Brand in the Heart of Illinois

01/29/24 • 23 min

Grasssroots Marketing speaks with David Schwimmer, co-founder and CEO of Oregonix, as he unveils the journey behind their craft cannabis brand, Northern Heights, and the strategic decision to launch in Illinois. Schwimmer shares his experiences in Oregon, where the team immersed themselves in the local cannabis culture, learning invaluable cultivation techniques from the grassroots.

Discover the dynamics of the emerging Illinois cannabis market through David's lens, shedding light on the current landscape dominated by small-scale operations and industry giants. Independent Growers Association president, Scott Redmond, weighs in on recent regulatory changes impacting craft growers and the financial challenges they still face.

Delve into the intricacies of cannabis licensing, growth challenges, and limited capital access in Illinois, as David emphasizes the potential for profitability with the right investments. Uncover the hurdles faced by craft growers in both Illinois and Oregon, including the complexities of social equity and technological integration.

Learn about Oregonix's innovative cannabis product line, featuring four unique strains, a commitment to quality, and a focus on taste. David Schwimmer details the diverse dispensary locations carrying their products, from Oregonix Craft to Planet 13, Dispensary 33, Cannabis Club, and beyond.

In a fascinating glimpse into the future, David discusses Oregonix Farms' vertical integration and expansion plans, including the upcoming launch of a dispensary in Ireland Lake, Illinois. Explore the company's dedication to providing a comprehensive range of services, from seed to sale to consumption, with the Emerald dispensary set to showcase Northern Heights products.

Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy

Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy

Previous Episode

Oneness with Science, Spiritual Medicine and Full Spectrum Hemp

We learn about Oneness, the product line that intersects with Science, Spiritual Medicine and Full Spectrum Hemp. We hear from with Dr. Neha Raje (CEO) and President Alexander McLain (President) with Oneness.

Oneness is a private corporation founded in 2020. It is headquartered in Gainesville, FL with offices in Nashville and Los Angeles. The company plans to roll out additional lifestyle products in 2024, including a signature hemp-infused luxury fragrance.

CEO Dr. Neha Raje and President Alexander McLain are renowned speakers and experts in the hemp/cannabis industry, bringing both biotech savvy and spiritual awareness to the company and its vision. Oneness raised its first round of financing through the family office of a prominent New York investment banking group, at a pre-money valuation of $50M. The Oneness Foundation aims to create fertile soil, urban farms and improved nutrition for children.

Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy

Next Episode

Cannabis, Craft, and Collaboration: Following The Bayou City Hemp + 8th Wonder Journey

Grassroots Marketing welcomes back Benjamin Meggs, a seasoned executive leader with over fifteen years of experience, notably shaping businesses within the highly regulated Texas oil and gas industry. As the CEO of Bayou City Hemp + 8th Wonder, Ben has masterfully steered the company's transformation from a small extraction operation to a multimillion-dollar, vertically integrated hemp manufacturing powerhouse, brewery, distillery, and house of brands.

Ben's strategic prowess in areas such as operational efficiency, stakeholder relationship building, and groundbreaking nano-emulsions technology have help to revolutionize the cannabis-infused beverage market, making Bayou City Hemp + 8th Wonder's journey to becoming the Top Manufacturer in Texas at the Texas Hemp Awards.

We learn about the recent collaboration between Bayou City Hemp + 8th Wonder and upscale Indian eatery Musaafer. Executive Chef Mayank Istwal and Beverage Director Afzal Kaba crafted an avant-garde dinner series, "High Society," featuring eight courses of THC-infused dishes alongside infused mocktails and cocktails.

Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy