Jacana Wellness and Jamaica's Rich Botanical Heritage

05/27/24 • 28 min

Alexandra Chong, CEO at JACANA discusses her company's mission to establish a strong Jamaican brand for cannabis, grown naturally and sustainably. They cultivate and use over 70 medicinal plants for their range of wellness products, including CBD-infused topical creams, oils, and gummies. The team highlighted their position as the largest vertically integrated cannabis producer in Jamaica, with a focus on wellness and expanding into other plant-based and fungi categories. They emphasized the importance of their products being made in Jamaica and the traditional methods of cultivation and harvesting, while also maintaining the highest quality standards.

They also discussed the authenticity and cultivation of cannabis in Jamaica. They emphasized the importance of authenticity, noting that many international cannabis brands appropriate Jamaican culture without truly incorporating Jamaican-grown cannabis into their products. They also highlighted their commitment to organic cultivation and their aim to blend traditional growing techniques with modern scientific advancements to produce high-quality cannabis.

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Previous Episode

Cannabis Creative Group's 2024 Cannabis Marketing Plan

Dan Serard, the Vice President of Sales and Marketing at Cannabis Creative Group, shared insights on the 2024 cannabis marketing plan.

The discussion highlighted the importance of personalized digital marketing strategies tailored to individual business needs, diversifying advertising channels beyond social media due to federal restrictions.

Strategies included email marketing for engagement, organic content for SEO, and targeting specific demographics effectively by aligning messaging with consumer emotions and values to strengthen brand connections. Dan advised against direct competition with larger companies, recommending niche platforms aligned with target audiences' interests, and suggested budget allocation strategies for gradual investment based on audience responses before scaling up efficiently.

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Next Episode

Grön and Their Chocolate-Infused Cannabis-Focused Edibles

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