Cannabis, Craft, and Collaboration: Following The Bayou City Hemp + 8th Wonder Journey

01/29/24 • 24 min

Grassroots Marketing welcomes back Benjamin Meggs, a seasoned executive leader with over fifteen years of experience, notably shaping businesses within the highly regulated Texas oil and gas industry. As the CEO of Bayou City Hemp + 8th Wonder, Ben has masterfully steered the company's transformation from a small extraction operation to a multimillion-dollar, vertically integrated hemp manufacturing powerhouse, brewery, distillery, and house of brands.

Ben's strategic prowess in areas such as operational efficiency, stakeholder relationship building, and groundbreaking nano-emulsions technology have help to revolutionize the cannabis-infused beverage market, making Bayou City Hemp + 8th Wonder's journey to becoming the Top Manufacturer in Texas at the Texas Hemp Awards.

We learn about the recent collaboration between Bayou City Hemp + 8th Wonder and upscale Indian eatery Musaafer. Executive Chef Mayank Istwal and Beverage Director Afzal Kaba crafted an avant-garde dinner series, "High Society," featuring eight courses of THC-infused dishes alongside infused mocktails and cocktails.

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Previous Episode

Oregonix Farms Crafting a Cannabis Brand in the Heart of Illinois

Grasssroots Marketing speaks with David Schwimmer, co-founder and CEO of Oregonix, as he unveils the journey behind their craft cannabis brand, Northern Heights, and the strategic decision to launch in Illinois. Schwimmer shares his experiences in Oregon, where the team immersed themselves in the local cannabis culture, learning invaluable cultivation techniques from the grassroots.

Discover the dynamics of the emerging Illinois cannabis market through David's lens, shedding light on the current landscape dominated by small-scale operations and industry giants. Independent Growers Association president, Scott Redmond, weighs in on recent regulatory changes impacting craft growers and the financial challenges they still face.

Delve into the intricacies of cannabis licensing, growth challenges, and limited capital access in Illinois, as David emphasizes the potential for profitability with the right investments. Uncover the hurdles faced by craft growers in both Illinois and Oregon, including the complexities of social equity and technological integration.

Learn about Oregonix's innovative cannabis product line, featuring four unique strains, a commitment to quality, and a focus on taste. David Schwimmer details the diverse dispensary locations carrying their products, from Oregonix Craft to Planet 13, Dispensary 33, Cannabis Club, and beyond.

In a fascinating glimpse into the future, David discusses Oregonix Farms' vertical integration and expansion plans, including the upcoming launch of a dispensary in Ireland Lake, Illinois. Explore the company's dedication to providing a comprehensive range of services, from seed to sale to consumption, with the Emerald dispensary set to showcase Northern Heights products.

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Next Episode

MJBIZ 2023-Bryan Gerber with Hemper and HARA Supply

Grassroots Marketing catches back up with Bryan Gerber, the founder & CEO of HARA Supply, the largest manufacturer of cannabis cones and combustibles in the world, producing 100 million + cones monthly for the market's largest entities, like Jeeter, Stizzy, OCB, and Zig-Zag. They own and operate 14 facilities with over 2,000 employees.

Bryan is also the founder & CEO of four-time inc. 5000 company HARA Brands, a diversified cannabis accessory and lifestyle brand that designs and sells innovative products for consumers and industry partners in the smoking market. Its brands include Hemper, Goody Glass, KRYO and Smokefiends, offering a la cart shopping for core essentials dedicated to the smoking world, such as bongs, cones, bubblers, dab rigs, dab tools, grinders, rolling trays, vape pens, cleaning products, and more.

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