#9 - The anatomy of an ideal startup

05/01/17 • 35 min

In this episode, we bring a laser sharp focus on the startup phase of the agency growth curve by asking the question: what is the anatomy of an ideal startup? Today, entrepreneurship and the startup culture seems to be totally mythologized. But the reality is that it’s not easy, it’s not always fun, and it is almost always super risky. But it can also be incredibly rewarding. We spoke to Dennis Mortensen to get his strategically tactical advice on how to navigate the rollercoaster ride that is a startup.

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#8 - The power and opportunity in the "No"

There’s something about saying “no”, particularly in a work context, that always seems, well... just difficult. Whether it’s saying no to a colleague when they need your help, to a direct report that makes an ask that you can’t agree to, or to a supervisor when they ask you to do something that you don’t believe is a priority (for you or the business). In this episode, learn how to use "no" as an effective tool to drive towards outcomes, to help re-prioritize projects and to get others to see outside the box. Guest - Victoria Nessen, President, NK&A Victoria is the Founder and President of the marketing agency NK&A Marketing. She also advises Boston area startups and is a guest lecturer at Babson College in Boston. Her experience and fascination with the art and the opportunity of the “no” stems from her work mentoring emerging women leaders. Host: Alex Langshur

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#10 - What you want the CMO to know (part 1)

In this episode, we're looking right at the center of the agency / client relationship. Business is all about relationships, and as with any relationship, it’s necessary to put yourself in the shoes of the other person and really understand what their motivations, needs and concerns are. Join us as we explore and understand a little more about the CMO. What are the issues they’re facing, what do they care about and what do they need?