Good Morning New York, Real Estate with Vince Rocco

On our show today: True New Yorkers are all obsessed with real estate. And New York is full of amazing places to live, which is why it’s not unusual to find oneself perusing real estate listings that are financially out of reach. Everyone has their personal preference when it comes to their fantasy place: the sleek penthouse with panoramic views, the updated brownstone on a leafy Brooklyn street, a classic loft in the Flatiron District. Here is where fantasy meets up with reality: All of this window shopping prompts the same question from everyone “Why on earth would you ever leave that place?” It is all about lifestyle or a change in lifestyle, and we will discuss. Also at this Hour: Approximately half of the luxury-condo units that have come onto the market in the past five years are still unsold. In Manhattan, the homeless shelters are full, and the luxury skyscrapers are vacant. Such is the tale of two cities within America’s largest metro. Even as 80,000 people sleep in New

If you are thinking of selling your NYC apartment and have been watching the market for an uptick in sales activity to help you get to the right price strategy, you may not find it. There are many reasons why the market flipped last year into a buyer’s market, - including a glut in luxury condos not sold and the political uncertainty for 2020 and it doesn’t look likely to change, but that doesn’t mean it’s the wrong decision to sell. Your priority is to get your apartment seen by as many qualified buyers as possible, and realistic pricing is key. So how do you do that? We will tell you in the next hour. Also at this Hour: The New Year is a time when everyone is making New Year’s resolutions for their professional and personal lives, but too often those goals and aspirations are abandoned by February or March. The gym is one example. So, how can real estate agents keep those New Year’s resolutions and stay motivated all year long, even when times get tough? The panel is going to

Do you have a working real estate marketing strategy for the new year? Well, now is the time to figure it out. What will you be doing to get your name out there in 2020. In order to really market yourself, you need to build a strategy based on the fundamentals of sound business. This is the most effective way to ramp up lead generation and get more referrals in the new year. As you dive into creating your 2020 marketing plan, we will discuss the three must-have elements. Also at this Hour: When you are buying new construction, you need to pay attention to the fine print in the offering plan. In particular the Special Risks section. Special guest, Lior Aldad, a NYC real estate attorney is here to give us tips on everything NYC real estate.

There were highs and lows for New York real estate in 2019. Sales records were broken, however the overall market hit the brakes and stalled even as mortgage rates stayed low. And several industry executives and agents believe that the upcoming presidential election year could temporarily sideline some buyers in the higher price points. Is there a brighter side? We will discuss. Also at this Hour: We will talk to two very special guests this morning. Matthew Leone, Chief Branding and Marketing Officer at Halstead Real Estate. He will take us through several successful achievements and tell us his plans for 2020. Nicole Hay, Halstead’s newest rising star is also here and we will discuss her achievements to land at the top of the crowd.