
Storytelling in a VUCA World - with Alina Siegfried and JoAnna Haugen
06/22/22 • 75 min
"We can’t have a different future if we can’t imagine it first”
Whether we’re conscious of it or not, how we live, work, play - and travel - is all informed by the stories we tell ourselves, by the narratives we continue to uphold. We are all storytellers, and the stories we tell and how we tell them matter.
Join us in this two part episode on storytelling in a VUCA world. Our guest for part one is Alina Siegfried who guides us in exploring a new story for humanity, and new myths and narratives for a different future that we can all create together.
In part two, we’re joined by JoAnna Haugen, master storyteller for tourism, who shares how to craft honest, intentional, complicated, and complex stories that help shift our mindset as we adapt to our changing world.
Join our Linkedin network of likeminded professionals exploring what a regenerative future for tourism can look like. We'd love to see you there and hear your thoughts on this episode.
Show notes and links:
Big World, Small Planet: Abundance within Planetary Boundaries - Johan Rockstrom
Yuval Noah Harari - Sapiens: A Brief History of Humankind
Our Common Future, also known as Brundtland Report 1987
Limits to Growth - Donella Meadows
Rooted Story Telling - JoAnna Haugen
Guide: Navigating the Climate Crisis: A Guide for Content Creators
IPCC Sixth Assessment Report: Impacts, Adaptation and Vulnerability
This podcast is created Debbie Clarke and Josie Major. Audio Production and music is by Clarrie Macklin.
A huge thanks to UNESCO NZ for their support for this project.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goodawaits.substack.com
"We can’t have a different future if we can’t imagine it first”
Whether we’re conscious of it or not, how we live, work, play - and travel - is all informed by the stories we tell ourselves, by the narratives we continue to uphold. We are all storytellers, and the stories we tell and how we tell them matter.
Join us in this two part episode on storytelling in a VUCA world. Our guest for part one is Alina Siegfried who guides us in exploring a new story for humanity, and new myths and narratives for a different future that we can all create together.
In part two, we’re joined by JoAnna Haugen, master storyteller for tourism, who shares how to craft honest, intentional, complicated, and complex stories that help shift our mindset as we adapt to our changing world.
Join our Linkedin network of likeminded professionals exploring what a regenerative future for tourism can look like. We'd love to see you there and hear your thoughts on this episode.
Show notes and links:
Big World, Small Planet: Abundance within Planetary Boundaries - Johan Rockstrom
Yuval Noah Harari - Sapiens: A Brief History of Humankind
Our Common Future, also known as Brundtland Report 1987
Limits to Growth - Donella Meadows
Rooted Story Telling - JoAnna Haugen
Guide: Navigating the Climate Crisis: A Guide for Content Creators
IPCC Sixth Assessment Report: Impacts, Adaptation and Vulnerability
This podcast is created Debbie Clarke and Josie Major. Audio Production and music is by Clarrie Macklin.
A huge thanks to UNESCO NZ for their support for this project.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goodawaits.substack.com
Previous Episode

Introduction: What is Tourism’s Purpose in a VUCA World?
Welcome to Season 2 of GOOD Awaits! One year into their journey to research and explore regenerative tourism practice in Aotearoa New Zealand, Debbie and Josie are thrilled to be continuing these critical conversations.
Continuing to unpack the paradigm shift that is required for a regenerative tourism future, this season of GOOD Awaits will go beyond the perceived silo of tourism with a diverse range of guests including story-tellers, students, researchers, and local hosts. Debbie and Josie will explore how these pioneers are creating a new guiding story at individual, local and systemic levels.
A critical question that emerged from Season 1 was: what is tourism’s purpose? Season 2 explores this question further by asking: what is tourism’s purpose in a VUCA - volatile, uncertain, complex, and ambiguous - world? How can we adapt and be resilient while using tourism to regenerate our communities and places? What new stories and myths do we need in order to see ourselves as regenerators of our places?
Journey with Debbie and Josie as they explore these questions and as we work towards an evolving, connected, regenerative tourism future together.
Episode Notes
Summary of Season 1: Regenerative tourism in Aotearoa New Zealand – A new paradigm for the VUCA world
IPCC Sixth Assessment Report: Impacts, Adaptation and Vulnerability
LinkedIn Network: GOOD Awaits - A Regenerative Tourism Network
Special Thanks to NZ National Commission for UNESCO for supporting this 2nd season of our podcast.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goodawaits.substack.com
Next Episode

Tourism’s Challenges in a VUCA World - with Susanne Becken
Talking tourism in a VUCA world requires us to have challenging conversations, and this conversation with Susanne Becken was certainly that. If we’re to create a different future together, that means talking about low-carbon travel, predatory delay, unsustainable bounce back and fast-growth models, the need for a clear cohesive national strategy, ongoing regional support, and innovative business models that are truly sustainable in the face of future challenges.
We dive in to all these challenges and more in this honest and broad-ranging conversation with Susanne. Despite the monumental mindset shift needed, she also speaks to the hope she sees in collaborations, new and diverse voices, passionate people, and the power of tourism as a vehicle for change.
Join our Linkedin network of likeminded professionals exploring what a regenerative future for tourism can look like. We'd love to see you there and hear your thoughts on this episode.
Show notes and links
- IPCC Sixth Assessment Report: Impacts, Adaptation and Vulnerability
- New Zealand Destination Management Planning Guidelines
This podcast is created by Debbie Clarke and Josie Major. Audio Production and music is by Clarrie Macklin.
A huge thanks to UNESCO NZ for their support for this project.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goodawaits.substack.com
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