
The Power and Future of Storytelling in Golf Media with Matt Ginella
07/23/24 • 54 min
Takeaways
- Lab Golf is experiencing significant growth and success in the golf industry.
- Bryson DeChambeau has evolved as a golfer and become more likable, thanks to his YouTube channel and his departure from the structured PGA Tour.
- Storytelling plays a crucial role in golf media and can have a profound impact on listeners.
- There is a debate about whether there should be different rules and equipment for professional golfers and everyday golfers.
- Matt Ginella believes that bifurcation is unnecessary and that the focus should be on the growth and enjoyment of the game for all players. The issue of golf ball distance and the potential need for a rollback is a topic of debate in the golf community.
- While some golf courses may appear irrelevant due to the distance players can hit the ball, it is important to consider the impact on the paying consumer.
- There is a natural rollback that occurs with age and physical restrictions, which already limits distance for many players.
- The game of golf should be accessible and enjoyable for players of all levels, and efforts should be made to keep it that way.
- Matt Ginella's work with Fire Pit Productions focuses on documenting golf course restorations and renovations, highlighting the importance of preserving and enhancing these community assets.
• A private link to Tony Manzoni’s video “The Lost Fundamental”.
• *A pack of 8 Flightpath Golf Tees. A Tee Above All. Learn more at https://flightpathgolf.com.
• *A Glove + Glove Compartment from RedRoosterGolf.com where you can now choose from a large variety of styles of gloves in 34 sizes! Request to introduce an episode to [email protected].
Follow @golfsmarter on Instagram, X, Facebook, TikTok, YouTube for daily highlights and helpful insights from our interviews on the podcast. We also post articles and video shorts on LinkedIn @FredGreene (from Novato, CA).
This episode is sponsored by Indeed. Please visit indeed.com/GOLFSMARTER and get a $75 SPONSORED JOB CREDIT. Terms and conditions apply.
This episode is brought to you by Mint Mobile. For a limited time all Mint Mobile wireless plans are $15 a month when you purchase a 3-month plan. To get this new customer offer and your new 3-month unlimited wireless plan for just $15 bucks a month, go to MINTMOBILE.com/GOLFSMARTER.
This episode is brought to you by Incogni. Use code GOLFSMARTER at incogni.com/golfsmarter to get an exclusive offer of 60% off an annual Incogni plan.
This episode is brought to you by ONE Bar. Find all ONE bars at a retailer near you or on Amazon.com
Takeaways
- Lab Golf is experiencing significant growth and success in the golf industry.
- Bryson DeChambeau has evolved as a golfer and become more likable, thanks to his YouTube channel and his departure from the structured PGA Tour.
- Storytelling plays a crucial role in golf media and can have a profound impact on listeners.
- There is a debate about whether there should be different rules and equipment for professional golfers and everyday golfers.
- Matt Ginella believes that bifurcation is unnecessary and that the focus should be on the growth and enjoyment of the game for all players. The issue of golf ball distance and the potential need for a rollback is a topic of debate in the golf community.
- While some golf courses may appear irrelevant due to the distance players can hit the ball, it is important to consider the impact on the paying consumer.
- There is a natural rollback that occurs with age and physical restrictions, which already limits distance for many players.
- The game of golf should be accessible and enjoyable for players of all levels, and efforts should be made to keep it that way.
- Matt Ginella's work with Fire Pit Productions focuses on documenting golf course restorations and renovations, highlighting the importance of preserving and enhancing these community assets.
• A private link to Tony Manzoni’s video “The Lost Fundamental”.
• *A pack of 8 Flightpath Golf Tees. A Tee Above All. Learn more at https://flightpathgolf.com.
• *A Glove + Glove Compartment from RedRoosterGolf.com where you can now choose from a large variety of styles of gloves in 34 sizes! Request to introduce an episode to [email protected].
Follow @golfsmarter on Instagram, X, Facebook, TikTok, YouTube for daily highlights and helpful insights from our interviews on the podcast. We also post articles and video shorts on LinkedIn @FredGreene (from Novato, CA).
This episode is sponsored by Indeed. Please visit indeed.com/GOLFSMARTER and get a $75 SPONSORED JOB CREDIT. Terms and conditions apply.
This episode is brought to you by Mint Mobile. For a limited time all Mint Mobile wireless plans are $15 a month when you purchase a 3-month plan. To get this new customer offer and your new 3-month unlimited wireless plan for just $15 bucks a month, go to MINTMOBILE.com/GOLFSMARTER.
This episode is brought to you by Incogni. Use code GOLFSMARTER at incogni.com/golfsmarter to get an exclusive offer of 60% off an annual Incogni plan.
This episode is brought to you by ONE Bar. Find all ONE bars at a retailer near you or on Amazon.com
Previous Episode

Short Game Technology Finally Enters the 21st Century with Terry Koehler
GS#345 July 7, 2012 Terry Koehler, CEO of SCOR Golf shares his frustration over the classic design of “scoring clubs”, those critical clubs for under 150 yards, and how there’s been no technology advancement in nearly 100 years. Apparently the introduction of his line of SCOR4161 wedges are receiving the attention they deserve because the improvements of short game performance are documented.
Become a Golf Smarter Ambassador by introducing a new upcoming episode and receive a choice from these 3 great gifts, including:
• A private link to Tony Manzoni’s video “The Lost Fundamental”.
• *A pack of 8 Flightpath Golf Tees. A Tee Above All. Learn more at https://flightpathgolf.com.
• *A Glove + Glove Compartment from RedRoosterGolf.com where you can now choose from a large variety of styles of gloves in 34 sizes! *US residents only. Request to introduce an episode to [email protected].
This episode is sponsored by Indeed. Please visit indeed.com/GOLFSMARTER and get a $75 SPONSORED JOB CREDIT. Terms and conditions apply.
This episode is brought to you by Mint Mobile. For a limited time all Mint Mobile wireless plans are $15 a month when you purchase a 3-month plan. To get this new customer offer and your new 3-month unlimited wireless plan for just $15 bucks a month, go to MINTMOBILE.com/GOLFSMARTER.
This episode is sponsored by ONE protein bars. Find all ONE bars at a retailer near you or on Amazon.com
This episode is brought to you by Incogni. Use code GOLFSMARTER at incogni.com/golfsmarter to get an exclusive offer of 60% off an annual Incogni plan.
Next Episode

The Secret of Scoring from Our Short Game Academy with Terry "The Wedge Guy" Koehler
GSfMO#346 July 14, 2012 Terry Koehler, our resident Short Game Academy expert talks about the importance of a sound fundamental technique that includes balance, grip, pulling the club and more. He says that you should be proud if someone says you swing like a girl. LPGA players are scoring machines and he thinks that we should all strive to mimic their short game. This has nothing to do with Pink Floyd, but he's a huge advocate of "Hey Teachers (and parents) Leave the Kids Alone!", especially when it comes to golf. "You have to learn golf from the hole backward, not the tee forward!"
Become a Golf Smarter Ambassador by introducing a new upcoming episode and receive a choice from these 3 great gifts, including:
• A private link to Tony Manzoni’s video “The Lost Fundamental”.
• *A pack of 8 Flightpath Golf Tees. A Tee Above All. Learn more at https://flightpathgolf.com.
• *A Glove + Glove Compartment from RedRoosterGolf.com where you can now choose from a large variety of styles of gloves in 34 sizes! *US residents only. Request to introduce an episode to [email protected].
This episode is sponsored by Indeed. Please visit indeed.com/GOLFSMARTER and get a $75 SPONSORED JOB CREDIT. Terms and conditions apply.
This episode is brought to you by Mint Mobile. For a limited time all Mint Mobile wireless plans are $15 a month when you purchase a 3-month plan. To get this new customer offer and your new 3-month unlimited wireless plan for just $15 bucks a month, go to MINTMOBILE.com/GOLFSMARTER.
This episode is brought to you by Incogni. Use code GOLFSMARTER at incogni.com/golfsmarter to get an exclusive offer of 60% off an annual Incogni plan.
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