228 – “From Individual to Empire” with Laura Bull (@TheLauraBull)
Explicit content warning
03/02/20 • 37 min
“Marketing strategy is what you want to say for the next 20 days and branding strategy is what you want to say for the next 20 years.” – Laura Bull
Today’s featured bestselling author is branding boss and family gal, Laura Bull. Laura and I talk about her new book, branding, and tons more!!
Key Takeaways:
Marketing can be fun if you are being creative with it.
Long and prosperous careers happen when you are hands-on with your marketing.
Branding is consistent.
Influencer branding involves knowing your target audience and how they need to hear your message.
Marketing strategy is dependent on your brand. So know your brand first.
Core values should remain but not certain marketing strategies.
Try new things.
The “It factor” is about having to be confident and focused on your brand.
Trust is a two-way street when it comes to influencing others.
Relevance and creativity go together.
Your brand must be genuine to the audience you plan to serve.
PIN = Product. Image. Narrative.
Being able to live and have truly memorable experiences is a gift.
Laura’s Site: https://www.laurabull.com/
The opening track is titled "New Perspective" by the magnanimous chill-hop master, Marcus D (@marcusd). Be sure to visit his site and support his craft. http://marcusd.net/album/secret-bosses-unreleased-retrod-beats
Related Episodes:
8 - "Gain the Advantage" with Nancy Gaines (@NancyLGaines): http://goingnorth.libsyn.com/going-north-podcast-episode-8-nancy-gaines-nancylgaines
55 - "Life Branding" with Jon Michail (@jon_michail): https://goingnorth.libsyn.com/55-life-branding-with-jon-michail-jon_michail
168 - "Spiral" with Amy Simpkins (@amylsimpkins): http://goingnorth.libsyn.com/168-spiral-with-amy-simpkins-amylsimpkins
207 – “Expert to Influencer” with Divya Parekh (@coachdivya): http://goingnorth.libsyn.com/207-expert-to-influencer-with-divya-parekh-coachdivya
“Marketing strategy is what you want to say for the next 20 days and branding strategy is what you want to say for the next 20 years.” – Laura Bull
Today’s featured bestselling author is branding boss and family gal, Laura Bull. Laura and I talk about her new book, branding, and tons more!!
Key Takeaways:
Marketing can be fun if you are being creative with it.
Long and prosperous careers happen when you are hands-on with your marketing.
Branding is consistent.
Influencer branding involves knowing your target audience and how they need to hear your message.
Marketing strategy is dependent on your brand. So know your brand first.
Core values should remain but not certain marketing strategies.
Try new things.
The “It factor” is about having to be confident and focused on your brand.
Trust is a two-way street when it comes to influencing others.
Relevance and creativity go together.
Your brand must be genuine to the audience you plan to serve.
PIN = Product. Image. Narrative.
Being able to live and have truly memorable experiences is a gift.
Laura’s Site: https://www.laurabull.com/
The opening track is titled "New Perspective" by the magnanimous chill-hop master, Marcus D (@marcusd). Be sure to visit his site and support his craft. http://marcusd.net/album/secret-bosses-unreleased-retrod-beats
Related Episodes:
8 - "Gain the Advantage" with Nancy Gaines (@NancyLGaines): http://goingnorth.libsyn.com/going-north-podcast-episode-8-nancy-gaines-nancylgaines
55 - "Life Branding" with Jon Michail (@jon_michail): https://goingnorth.libsyn.com/55-life-branding-with-jon-michail-jon_michail
168 - "Spiral" with Amy Simpkins (@amylsimpkins): http://goingnorth.libsyn.com/168-spiral-with-amy-simpkins-amylsimpkins
207 – “Expert to Influencer” with Divya Parekh (@coachdivya): http://goingnorth.libsyn.com/207-expert-to-influencer-with-divya-parekh-coachdivya
Previous Episode
227 – “Shifting to Success” with Brooke Write (@brookewrite)
“Life is what you make it, so you have to make it what you want.” – Brooke Write
Today’s featured author is entrepreneur, Public Speaker, and Millennial Mindset & Entrepreneurship Coach, Brooke Write. Brooke and I talk about how she got into entrepreneurship and much more!
Key Takeaways:
Make sure you are built for the entrepreneurship journey.
Problems must always be solved at their root.
Self-reflection is a must for self-development.
Wellness and entrepreneurship go together.
Brooke’s Site: http://www.flhighwithme.com
Brooke’s Books: https://flhighwithme.com/shop?olsPage=t%2Fbooks
The opening track is "Phoenix Rises" by Asis Galvin. Click on the following link to listen to the full track and cop the album. https://asisgalvin.bandcamp.com/track/phoenix-rises-mvc-3-theme-remix
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Next Episode
228 – “From Individual to Empire” with Laura Bull (@TheLauraBull)
“Marketing strategy is what you want to say for the next 20 days and branding strategy is what you want to say for the next 20 years.” – Laura Bull
Today’s featured bestselling author is branding boss and family gal, Laura Bull. Laura and I talk about her new book, branding, and tons more!!
Key Takeaways:
Marketing can be fun if you are being creative with it.
Long and prosperous careers happen when you are hands-on with your marketing.
Branding is consistent.
Influencer branding involves knowing your target audience and how they need to hear your message.
Marketing strategy is dependent on your brand. So know your brand first.
Core values should remain but not certain marketing strategies.
Try new things.
The “It factor” is about having to be confident and focused on your brand.
Trust is a two-way street when it comes to influencing others.
Relevance and creativity go together.
Your brand must be genuine to the audience you plan to serve.
PIN = Product. Image. Narrative.
Being able to live and have truly memorable experiences is a gift.
Laura’s Site: https://www.laurabull.com/
The opening track is titled "New Perspective" by the magnanimous chill-hop master, Marcus D (@marcusd). Be sure to visit his site and support his craft. http://marcusd.net/album/secret-bosses-unreleased-retrod-beats
Related Episodes:
8 - "Gain the Advantage" with Nancy Gaines (@NancyLGaines): http://goingnorth.libsyn.com/going-north-podcast-episode-8-nancy-gaines-nancylgaines
55 - "Life Branding" with Jon Michail (@jon_michail): https://goingnorth.libsyn.com/55-life-branding-with-jon-michail-jon_michail
168 - "Spiral" with Amy Simpkins (@amylsimpkins): http://goingnorth.libsyn.com/168-spiral-with-amy-simpkins-amylsimpkins
207 – “Expert to Influencer” with Divya Parekh (@coachdivya): http://goingnorth.libsyn.com/207-expert-to-influencer-with-divya-parekh-coachdivya
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