The Philosophy of Persuasion and The Anti-Salesman

In this episode: Aristotle’s Rhetorical Triangle, how I escaped a cult, why we must care about others, and how it can all be applied to persuasion, art creation, ideology, and modern life. We delve into some of the philosophical reasons behind what makes one “good” at rhetoric. I talk about how some of Lacan’s, Freud’s, and Jung’s psychological writings can be used to cultivate authority, humanity, and logic. As I explain each pillar of the triangle, I’ll then use that same method to analyze my own life to give a better idea of who I am: my ethos of what led me to co-found Jam Street Media, the pathos of my grandmother’s imperative to me, and the logos of the book that caused my exodus from religion.

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My Website - CaseyFranco.com

Jam Street Media - JamStreetMedia.com

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Chapters -

00:56 - Episode Introduction

4:20 - The Rhetorical Triangle

14:40 - Ethos (The Concept)

30:55 - My Ethos (What I’m Credible to Speak On)

39:24 - Pathos (The Concept)

55:16 - My Pathos (How My Grandmother Sees Me)

1:00:10 - Logos (The Concept)

1:12:45 - My Logos (Using Logic to Escape a Cult)

1:29:53 - The Wrap-up

Links and Citations -

• School of Liberal Arts Rhetorical Triangle Analysis - https://www.lsu.edu/hss/english/files/university_writing_files/item35402.pdf
• Salvoj Zizek on Gratification of Capitalist Consumption - https://youtu.be/P18UK5IMRDI
• Manipulation vs Persuasion by Michael Roberts - https://medium.com/@michaelwroberts/the-difference-between-persuasion-and-manipulation-27eb4c02fd2d
• Meerkat Facts - https://www.natgeokids.com/au/discover/animals/general-animals/meerkat-facts/
• Social Contract Theory - https://iep.utm.edu/soc-cont/
• Michael Heumer, The Problem of Political Authority: An Examination of the Right to Coerce and the Duty to Obey
• Liberalism - https://openscholarship.wustl.edu/art_sci_etds/244/
• Stanley Milgram’s Experiment on Obedience and Authority - https://www.sparknotes.com/psychology/psych101/socialpsychology/section7/
• How to understand power - Eric Liu - https://youtu.be/c_Eutci7ack
• Lacan’s “Big Other” - http://www.english.hawaii.edu/criticalink/lacan/terms/other.html
• Freud’s “Superego” - https://www.simplypsychology.org/psyche.html
• Sam Harris on Freewill and Genetic determinism - https://samharris.org/the-illusion-of-free-will/
• Lacan on Desire - https://www.lacanonline.com/2010/05/what-does-lacan-say-about-desire/
• Zizek on the lack of a “Big Other” - "What is the big other?" - The Pervert's Guide To Ideology 2012 - https://www.youtube.com/watch?v=wwIDNW89AqQ
• Turlock’s churches - https://townsquarepublications.com/turlock-worship/
• Videos I made for iHeart -
• Lacan on “The Subject” - http://www.english.hawaii.edu/criticalink/lacan/terms/subject.html
• Empathy - https://lesley.edu/article/the-psychology-of-emotional-and-cognitive-empathy#:~:text=According%20to%20Hodges%20and%20Myers,but%20without%20the%20self%20actually
• Effects of the Agricultural Revolution - https://courses.lumenlearning.com/suny-hccc-worldhistory2/chapter/effects-of-the-agricultural-revolution/#:~:text=The%20increase%20in%20agricultural%20production,loosely%20regulated%20agricultural%20market%2C%20and
• Yuval Noah Harari on Human Superiority -