Follow Malcolm Gladwell, a self-described car nut, to Lexus headquarters in Japan. There he discovers cars covered in fur; why flowers are essential to engineering; and how a motion as simple as a closing window tells you everything you need to know about omotenashi, the philosophy that informs every aspect of Lexus design.
--
This podcast is brought to you by Lexus and may not be reproduced or redistributed, in whole or in part, without prior permission of Lexus. The opinions expressed in this podcast are those of the guest(s) and/or host(s) and do not necessarily reflect the views or opinions of Lexus, a division of Toyota Motor Sales, U.S.A., Inc. Malcolm Gladwell and Pushkin Industries were compensated for the production of this podcast on behalf of Lexus. Please note that Toyota Motor Sales, U.S.A. Inc. is not responsible for any errors or the accuracy or timeliness of the content provided. Used with permission. All rights reserved worldwide.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
03/05/20 • 19 min
2 Listeners
Go and See - Omotenashi
Transcript
Pushkin. When I was a kid, my father would take me to the Big Art Museum in Toronto. He would go inside and I would stay outside the whole time, sitting on the steps so I could watch the cars go by. At the age of ten, I would much rather look at traffic than Rembrandts. I'm not sure anything has changed. My name is Malcolm Gladwell. I'm a Carnot. When I go online in the morning, my first stop is bring a Trailer dot com, where people like me aucti
Omotenashi Top Questions Answered
What is "omotanashi" and how does it connect to Japanese culture?
"Omotanashi" is a concept in Japanese culture that refers to mindful and anticipatory hospitality. It emphasizes attentiveness to guests' needs and creating a welcoming atmosphere.
What is the purpose of Malcolm Gladwell's visit to Lexus HQ in Toyota City, Japan?
Malcolm Gladwell visits Lexus HQ in Toyota City, Japan to experience firsthand what being Lexus is all about and explore various Lexus models and their design features.
How does Lexus embody the spirit of "omotanashi" in their cars?
Lexus incorporates the spirit of "omotanashi" in their cars by focusing on details that enhance the guest's experience, such as thoughtful design features and attention to comfort and hospitality.
What are some specific design features of Lexus cars inspired by the Japanese tea ceremony?
Lexus cars draw inspiration from the Japanese tea ceremony in their design features, particularly in the design of windows and doors, showcasing attention to detail and creating a graceful ambiance.
Which Lexus model is highlighted and praised for its advanced features and luxurious comfort?
The Lexus LS, the flagship luxury sedan, is showcased in the episode and praised for its advanced features and luxurious comfort.
Where did Malcolm Gladwell test-drive the Lexus LS?
Malcolm Gladwell test-drove the Lexus LS in upscale neighborhoods during his visit to Japan.
How does Lexus reflect its attention to detail in the guest's experience?
Lexus reflects its attention to detail in the guest's experience by incorporating thoughtful design elements and features that enhance comfort and hospitality.
Why did Malcolm Gladwell visit Lexus HQ in Toyota City?
Malcolm Gladwell visited Lexus HQ in Toyota City to gain firsthand insights into Lexus's car culture, design philosophy, and experience the spirit of "omotanashi."
What is the focus of Lexus's approach to car design?
Lexus's approach to car design focuses on attention to detail, enhancing the guest's experience, and incorporating elements of "omotanashi" - mindful and anticipatory hospitality.
How does Malcolm Gladwell describe his love for cars and car culture?
Malcolm Gladwell shares his love for cars and obsession with car culture during the episode, expressing his fascination and passion for automobiles.
Show more Questions
Show more Questions
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/go-and-see-36145/omotenashi-1410858"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to omotenashi on goodpods" style="width: 225px" /> </a>
Copy