When Akio Toyoda hears from a journalist that the Lexus brand is “boring,” he challenges the team to create a sports coupe to defy expectations, all the way down to the sound of the engine. Join Malcolm as he dives in to the creation of the perfect engine note.
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03/12/20 • 22 min
Go and See - Never Boring
Transcript
Pushkin. In August of twenty eleven, Lexus held a special event at the Concours de Elegance in Pebble Beach, California.
Speaker 1The Concours de Elegance is maybe the most important vintage car show in the world, ground zero for the most serious car enthusiasts. To give you a sense, here are the most recent Best in Show nominees. A nineteen thirty eight Talbot Logo, Teardrop cabriolet, a nineteen thir
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