From Lexus and Pushkin Industries, Go and See is a six-part series about Malcolm Gladwell's experience in Lexus's customer-focused, hospitality-driven culture. Episode 1 drops March 5.
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02/29/20 • 2 min
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Go and See - Introducing: Go and See
Transcript Summary
In this captivating episode titled "Introducing: Go and See," Malcolm Gladwell, renowned author and car enthusiast, delves into his passionate journey exploring the world of automobiles. From stumbling upon the enthralling website bringatrailer.com to owning a variety of cars, Gladwell's obsession with cars takes center stage. The intrigue heightens when Lexus extends an invitation to Japan, allowing him and his producer an exclusive opportunity to witness the Japanese luxury brand's intricately designed cars. As they delve into Lexus's design and engineering process, heavily influenced by Japanese culture, Gladwell tantalizingly hints at an upcoming six-part series that unravels his immersive Lexus experience. Join Gladwell as he unravels the captivating allure of cars and the enthralling world of luxury in this must-listen episode.
Transcript
Pushkin. Hello. Hello, it's Malcolm Gladwell here. I've been working on a project I can't wait to share with you. It's about something special, something close to my heart, something that consumes me. I Malcolm Gladwell. I'm a carna. When I go online in the morning, my first stop is bring a Trailer dot com, where people like me auction off their cars to other people like me. Just so we're clear, I read the comments on bring a trailer, which is on
Introducing: Go and See Top Questions Answered
What is Bring a Trailer?
Bring a Trailer is a website for car auctions that Malcolm Gladwell is passionate about.
What types of cars has Malcolm Gladwell owned?
Malcolm Gladwell has owned various cars over the years, including a Mercedes, VW Golfs, a Boxer GTS, and a Lexus IS 250.
How did Lexus reach out to Malcolm Gladwell?
Lexus reached out to Malcolm Gladwell and invited him to Japan to experience the art of Lexus firsthand and prove him wrong about his preconceived notions.
What did Malcolm Gladwell learn about during his visit to Japan with Lexus?
During his visit to Japan with Lexus, Malcolm Gladwell learned about how a tea ceremony influences Lexus car design, how floral arrangements inspire engineering, and how the Japanese concept of hospitality, o muchanashi, pervades Lexus culture.
What is Malcolm Gladwell's upcoming series about?
Malcolm Gladwell's upcoming six-part series is about his experience with Lexus in Japan.
How can I learn more about Malcolm Gladwell's car passion and experience with Lexus?
To learn more about Malcolm Gladwell's car passion and experience with Lexus, you can listen to the podcast episode titled "Introducing: Go and See" or stay tuned for his upcoming six-part series.
Where can I watch the Lexus auctions mentioned by Malcolm Gladwell?
The car auctions mentioned by Malcolm Gladwell can be found on the Bring a Trailer website.
What is the significance of a tea ceremony in Lexus car design?
The tea ceremony is said to influence Lexus car design, possibly in terms of attention to detail, precision, and a sense of harmony.
How does Lexus incorporate floral arrangements into their engineering process?
Lexus finds inspiration from floral arrangements in their engineering process, possibly considering concepts like elegance, balance, and visual aesthetics.
What is o muchanashi and how does it pervade Lexus culture?
O muchanashi is a Japanese concept of hospitality that pervades Lexus culture, emphasizing the importance of thoughtful gestures, anticipating needs, and providing exceptional service.
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