Muriel Lotto, Founder of Pivot Marketing, on Future Marketing Trends and Global CMO Changing Role
04/10/23 • 42 min
As a senior marketing executive & thought leader, Muriel Lotto solves business problems through the power of marketing to deliver sustainable growth for DTC & B2B companies.
She is a full-funnel, full-stack performance and growth marketer with a holistic view of customer acquisition & retention. Over the years, Muriel has honed my talent for weaving together compelling stories and performance marketing to drive business outcomes by leveraging deep analytical skills to measure success.
Muriel's superpower is understanding and interpreting data, turning insights into actions that drive profitable and efficient growth.
As a senior marketing executive & thought leader, Muriel Lotto solves business problems through the power of marketing to deliver sustainable growth for DTC & B2B companies.
She is a full-funnel, full-stack performance and growth marketer with a holistic view of customer acquisition & retention. Over the years, Muriel has honed my talent for weaving together compelling stories and performance marketing to drive business outcomes by leveraging deep analytical skills to measure success.
Muriel's superpower is understanding and interpreting data, turning insights into actions that drive profitable and efficient growth.
Previous Episode
Peter Watts, CEO of Solutionize, on Leveraging Emerging Technologies and Building Support Communities
In today's episode, Alex is talking to Peter Watts, CEO & Co-Founder of Solutionize.
Peter is a serial entrepreneur in global IT and automation who leverages emerging technologies. His operations have spanned 30+ countries on 5 continents, operating from bases in the UK, Europe, the Middle East and Australia – and, for 30 years, the USA.
From system integration services to software, to information-sharing networks, Peter has funded, founded, built and successfully exited 4 businesses: Tangent International, kiNexus, Planetworks, and Group Intelligence. Market segments served in-depth have included: Banking, Healthcare, Higher Education, Finance and Insurance, Government, Oil, and Technology.
Peter’s current focus is Solutionize, and its breakthrough Health IT app, TeamPatient, which connects everyone and everything around a patient that’s needed for better outcomes.
Next Episode
Katrina Klier on Latest AI Trends in Marketing and Building Executive Teams
Katrina Klier is a Global B2B Chief Marketing Officer & Chief Digital Officer. She has extensive experience leading digital transformation, brand optimization initiatives, and new product launches at five Fortune 500 companies, including two of the world’s most recognized technology players, a top-10 global professional services firm, and a leading SaaS company.
In this episode, join Alex and Katrina as they engage in a captivating discussion about the pivotal role artificial intelligence (AI) plays in the world of marketing. While some may view AI as a threat, Katrina believes that its potential lies in automating laborious tasks and enhancing creativity within the marketing sphere. Similar to how the advent of social media required the inclusion of analysts on marketing teams, Katrina argues that the integration of AI will necessitate the recruitment of data scientists and other specialized skillsets.
Delving further, Alex and Katrina explore the various positions that could be essential on a chief marketing officer's (CMO) team. They shed light on the significant contributions data scientists, data analysts, and content strategists could make. Data scientists, for instance, have the power to construct personalized AI models for companies, while content strategists can harness AI-generated trends to develop innovative content ideas. Interestingly, they also introduce the concept of a "prompt engineer," someone who would interact with AI models in real-time to generate prompts and responses, hinting at the emergence of potentially countless new career paths in the field of marketing.
When questioned about the ideal composition of a CMO's team, Katrina emphasizes the importance of including data scientists and analysts who possess the expertise to build AI models. Additionally, she underscores the significance of the CMO having a strong grasp of data literacy and change management skills, vital traits for navigating the ever-evolving landscape of disruption.
Moreover, Alex and Katrina explore how AI can unlock fresh insights from existing customer content and how content strategists may find their roles more captivating with the utilization of new AI tools. Ultimately, they conclude that surrounding oneself with the right skills and strategies is the key to success as a CMO amidst this transformative era. Tune in to this episode to gain a comprehensive understanding of how AI can revolutionize the marketing industry and how CMOs can harness its potential to thrive in a changing landscape.
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