How Beauty Brands Can Drive International DTC Expansion: GELF 2022 Preview
09/23/22 • 14 min
The 2022 Global E-Commerce Leaders Forum brings together the top thought leaders and players in the global cross-border industry and in this episode meet Beauty Industry Group’s Director of Value Creation, Kevin Runolfson, and Global-e’s CEO, North America, Matthew Merrilees. Together they discuss how multi-portfolio businesses can capitalize on the cross-border eCommerce opportunity as a group while still supporting each of their brands’ unique identities, empowering them to expand their global footprint.
Photo by Luca Bravo on Unsplash
If you liked this podcast, you can follow us on Apple iTunes, Spotify, Amazon music podcast channel or your favorite podcast platform, please rate and review with a five star rating and be sure and recommend to a friend or colleague in the retail and cross-borders commerce industry.
I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and Company Inc. and you can learn more about me on LinkedIn, and you can learn more about the Global E-Commerce Leaders Forum and continue to keep up with the latest on cross-border commerce online at https://www.globalecommerceleadersforum.com/
Safe travels everyone - see you in NYC September 29th, 2022!!
About Kevin
Experienced Continuous Improvement leader successful in implementing and sustaining lean management systems that deliver value, decrease waste, and improve outcomes. Seasoned operations expert focused on strategic planning and organizational alignment, while delivering financial results. Relationship management expert comfortable with and capable of working with government leaders, community leaders, boards members, senior executives, and staff. Master of creating organizational culture that fosters commitment by engaging all employees in problem solving and continuous improvement. Straight-forward communicator willing to engage in crucial conversation in a respectful and productive manner.
About Matthew
Global-e is the leading provider of comprehensive cross-border solutions and we continue to make significant investments into the North America market!
Led by a team of experienced executives with broad and diverse expertise, we provide a unique technology-based, end-to-end solution for online merchants to handle all their cross-border needs.
As Chief Executive Officer, I am responsible for all aspects of the country’s International e-commerce business. I travel often to meet and learn from team members and employees around the country, giving my time and attention to ensure everyone understands the critical role they play and value they bring to delivering best-in-class service to our customers – locally and internationally. My focus is to ensure we are investing in our people and putting a hyper focus on our conversion to ensure the continued growth and quality for our customers.
Through a simple single integration we remove all friction points to sell globally. Coupled with our strong analytics and international market insights, we deliver huge sales uplift to our clients, increase customer satisfaction and most importantly boost conversion.
Simply “Go Global. Be Local.”
About Us
Kent Allen
I help innovative digital companies tell their story and build relationships with prospective and established clients and partners. I've spent the last twenty years providing market analysis, research & thought leadership, market development and consulting services within the ecommerce technology and digital marketing community.
Current focus: Globalization via cross-border ecommerce, marketplaces and international retail expansion. Co-founded the Global eCommerce Leaders Forum to foster community among and provide education to digital professionals with international growth objectives.
My 20+ years of experience in the digital commerce and marketing industry and strong personal connections have provided me with opportunities to stay ahead of the curve and explore "what's next" for my clients and our audiences.
My research, content marketing & thought leadership skills coupled with my strong client interface skills allow me to define & execute next-generation marketing and commerce strategies & improve business performance.
Specialties/Skills: Market Research, Communications, Strategy, Planning, Best Practices, Trend, Data and Competitive Analysis, Public Speaking, Writing and Expression
About Michael
The 2022 Global E-Commerce Leaders Forum brings together the top thought leaders and players in the global cross-border industry and in this episode meet Beauty Industry Group’s Director of Value Creation, Kevin Runolfson, and Global-e’s CEO, North America, Matthew Merrilees. Together they discuss how multi-portfolio businesses can capitalize on the cross-border eCommerce opportunity as a group while still supporting each of their brands’ unique identities, empowering them to expand their global footprint.
Photo by Luca Bravo on Unsplash
If you liked this podcast, you can follow us on Apple iTunes, Spotify, Amazon music podcast channel or your favorite podcast platform, please rate and review with a five star rating and be sure and recommend to a friend or colleague in the retail and cross-borders commerce industry.
I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and Company Inc. and you can learn more about me on LinkedIn, and you can learn more about the Global E-Commerce Leaders Forum and continue to keep up with the latest on cross-border commerce online at https://www.globalecommerceleadersforum.com/
Safe travels everyone - see you in NYC September 29th, 2022!!
About Kevin
Experienced Continuous Improvement leader successful in implementing and sustaining lean management systems that deliver value, decrease waste, and improve outcomes. Seasoned operations expert focused on strategic planning and organizational alignment, while delivering financial results. Relationship management expert comfortable with and capable of working with government leaders, community leaders, boards members, senior executives, and staff. Master of creating organizational culture that fosters commitment by engaging all employees in problem solving and continuous improvement. Straight-forward communicator willing to engage in crucial conversation in a respectful and productive manner.
About Matthew
Global-e is the leading provider of comprehensive cross-border solutions and we continue to make significant investments into the North America market!
Led by a team of experienced executives with broad and diverse expertise, we provide a unique technology-based, end-to-end solution for online merchants to handle all their cross-border needs.
As Chief Executive Officer, I am responsible for all aspects of the country’s International e-commerce business. I travel often to meet and learn from team members and employees around the country, giving my time and attention to ensure everyone understands the critical role they play and value they bring to delivering best-in-class service to our customers – locally and internationally. My focus is to ensure we are investing in our people and putting a hyper focus on our conversion to ensure the continued growth and quality for our customers.
Through a simple single integration we remove all friction points to sell globally. Coupled with our strong analytics and international market insights, we deliver huge sales uplift to our clients, increase customer satisfaction and most importantly boost conversion.
Simply “Go Global. Be Local.”
About Us
Kent Allen
I help innovative digital companies tell their story and build relationships with prospective and established clients and partners. I've spent the last twenty years providing market analysis, research & thought leadership, market development and consulting services within the ecommerce technology and digital marketing community.
Current focus: Globalization via cross-border ecommerce, marketplaces and international retail expansion. Co-founded the Global eCommerce Leaders Forum to foster community among and provide education to digital professionals with international growth objectives.
My 20+ years of experience in the digital commerce and marketing industry and strong personal connections have provided me with opportunities to stay ahead of the curve and explore "what's next" for my clients and our audiences.
My research, content marketing & thought leadership skills coupled with my strong client interface skills allow me to define & execute next-generation marketing and commerce strategies & improve business performance.
Specialties/Skills: Market Research, Communications, Strategy, Planning, Best Practices, Trend, Data and Competitive Analysis, Public Speaking, Writing and Expression
About Michael
Previous Episode
Get Ready for Global E-Commerce Leaders Forum 2022 Sept 29 in NYC!
Recorded live in New York, GELF Co-Founder Kent Allen sets the stage and gets us ready for the NYC GELF event happening September 29th back in New York
The 2022 Global E-Commerce Leaders Forum brings together the top thought leaders and players in the global cross-border industry and in this episode Kent outline the key issues on the minds of top executives that will make up the agenda for this years event.
If you liked this podcast, you can follow us on Apple iTunes, Spotify, Amazon music podcast channel or your favorite podcast platform, please rate and review with a five star rating and be sure and recommend to a friend or colleague in the retail and cross-borders commerce industry.
I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and Company Inc. and you can learn more about me on LinkedIn, and you can learn more about the Global E-Commerce Leaders Forum and continue to keep up with the latest on cross-border commerce online at https://www.globalecommerceleadersforum.com/
Safe travels everyone
Photo by ian dooley on Unsplash
About Us
Kent Allen
I help innovative digital companies tell their story and build relationships with prospective and established clients and partners. I've spent the last twenty years providing market analysis, research & thought leadership, market development and consulting services within the ecommerce technology and digital marketing community.
Current focus: Globalization via cross-border ecommerce, marketplaces and international retail expansion. Co-founded the Global eCommerce Leaders Forum to foster community among and provide education to digital professionals with international growth objectives.
My 20+ years of experience in the digital commerce and marketing industry and strong personal connections have provided me with opportunities to stay ahead of the curve and explore "what's next" for my clients and our audiences.
My research, content marketing & thought leadership skills coupled with my strong client interface skills allow me to define & execute next-generation marketing and commerce strategies & improve business performance.
Specialties/Skills: Market Research, Communications, Strategy, Planning, Best Practices, Trend, Data and Competitive Analysis, Public Speaking, Writing and Expression
About Michael
Michael is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience and has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated on thought leadership panels worldwide. Michael was recently added to ReThink Retail’s prestigious Top 100 Global Retail Influencers for a second year in 2022.
Michael is also the producer and host of a network of leading podcasts, including Canada’s top retail industry podcast, The Voice of Retail, plus the Remarkable Retail with author Steve Dennis, Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois. Most recently, Michael launched Conversations with CommerceNext, a podcast focussed on retail eCommerce, digital marketing and retail careers - all available on Apple, Spotify, Amazon Music and all major podcast platforms. Michael is also the producer and host of the “Last Request Barbeque” channel on YouTube where he cooks meals to die for and influencer riches.
Presented by StreamCommerce, a full-service consultancy that ideates, strategizes, and executes growth marketing solutions for their clients. They partner with people and brands they believe in, to create websites that are deeply committed to the user experience and that drive omnichannel digital transformation. StreamCommerce increases your bottom line sustainably by delivering a customer experience that's true to your brand. Their team of industry experts allows them to make informed and strategic decisions quickly. As the world changes, we listen, and they deliver world-class e-commerce websites on Shopify Plus.
Next Episode
Sophie Abrahamsson, President of Americas at Bambuser, live from GELF 2022 in NYC
Greetings and welcome to a special episode recorded live in the on-site Stream Commerce podcasting studio at the New York City Global eCommerce Leaders Forum in September 2022. These episodes are presented by Stream Commerce, a full-service, full-funnel e-commerce consultancy bringing together the boldest and brightest innovators, strategists, and e-commerce experts. They are the Shopify Plus expert that does more than just build sites.
The Global eCommerce Leaders Forum NYC 2022 brought together thought leaders from retailers and brands selling direct-to-consumer. Top global consumer brands were joined by digital natives and digitally-led brands from the fashion and apparel world, health, cosmetics and beauty, consumer electronics and other leading retail verticals for one full day of education, sharing and networking.
On this episode, Sophie Abrahamsson President of Americas at Bambuser
About Sophie
Education: Bachelors Degree in Media & Communications from Università degli Studi di Firenze.
Experience: +10yr of international experience from e-commerce and marketing within retail. Marketing manager for LUISAVIAROMA, Head of Digital for & Other Stories and various business development positions at H&M group.
About Michael
Michael is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience and has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated on thought leadership panels worldwide. Michael was recently added to ReThink Retail’s prestigious Top 100 Global Retail Influencers for a second year in 2022.
Michael is also the producer and host of a network of leading podcasts, including Canada’s top retail industry podcast, The Voice of Retail, plus the Remarkable Retail with author Steve Dennis, Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois. Most recently, Michael launched Conversations with CommerceNext, a podcast focussed on retail eCommerce, digital marketing and retail careers - all available on Apple, Spotify, Amazon Music and all major podcast platforms. Michael is also the producer and host of the “Last Request Barbeque” channel on YouTube where he cooks meals to die for and influencer riches.
If you liked this podcast, you can follow us on Apple iTunes, Spotify, Amazon music podcast channel or your favourite podcast platform. Please rate and be sure and recommend to a friend or colleague in the retail and cross-border commerce industry.
=You can learn more about the Global E-Commerce Leaders Forum and continue to keep up with the latest on cross-border commerce online at https://www.globalecommerceleadersforum.com. Be sure and visit our all-new YouTube site, where you will find plenty of excellent cross-border content from several of our events.
Until then, safe travels!
Presented by StreamCommerce, a full-service consultancy that ideates, strategizes, and executes growth marketing solutions for their clients. They partner with people and brands they believe in, to create websites that are deeply committed to the user experience and that drive omnichannel digital transformation. StreamCommerce increases your bottom line sustainably by delivering a customer experience that's true to your brand. Their team of industry experts allows them to make informed and strategic decisions quickly. As the world changes, we listen, and they deliver world-class e-commerce websites on Shopify Plus.
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