Scaling Digital-Driven Distribution Globally with Tile & Scalefast

The pandemic-driven shift to ecommerce jolted many international markets where brick-and-mortar stores previously generated most retail sales. This was especially true in LATAM markets where in recent years legacy distributors may have resisted brands’ ecommerce-direct objectives. Kathy Ando, VP of DTC and Marketing, Tile and Xavier Heriat, VP Client Success, Scalefast join me to chat about their backgrounds, answer our "two starts and one stop" question and they speak briefly to their upcoming panel where they weighs] in on the international ecommerce growth opportunities ahead – and the operational challenges they face as digital wholesale disruption transforms the traditional ways that branded manufacturers go-to-market globally.

We look forward to getting the GELF community back together in real life after the long layoff since GELF LA 2020, which was our biggest and best West Coast gathering ever! GELF NYC 2021 will bring together leaders from retailers and brands selling direct-to-consumer. Top global consumer brands will join digital natives from the fashion and apparel world, health and beauty, consumer electronics and other leading retail verticals for two days of education, sharing and networking.

Digital commerce innovators, cross-border ecommerce experts and global ecommerce thought leaders will debate how the boom in ecommerce translates into international expansion as the retail world comes back online. Retailers and brands selling direct-to-consumer can register/apply for complimentary passes at https://commercenext.com/gelf/

If you liked this podcast you can follow us on Apple iTunes, Spotify, Amazon music podcast channel or your favourite podcast platform, please rate and review with a five star rating and be sure and recommend to a friend or colleague in the retail and cross-borders commerce industry.

I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and Company Inc. and you can learn more about me on www.meleblanc.co, and you can learn more about the Global E-Commerce Leaders Forum and continue to keep up with the latest on cross-border commerce online at https://www.globalecommerceleadersforum.com/

Kent Allen

I help innovative digital companies tell their story and build relationships with prospective and established clients and partners. I've spent the last twenty years providing market analysis, research & thought leadership, market development and consulting services within the ecommerce technology and digital marketing community.
Current focus: Globalization via cross-border ecommerce, marketplaces and international retail expansion. Co-founded the Global eCommerce Leaders Forum to foster community among and provide education to digital professionals with international growth objectives.
My 20+ years of experience in the digital commerce and marketing industry and strong personal connections have provided me with opportunities to stay ahead of the curve and explore "what's next" for my clients and our audiences.
My research, content marketing & thought leadership skills coupled with my strong client interface skills allow me to define & execute next-generation marketing and commerce strategies & improve business performance.
Specialties/Skills: Market Research, Communications, Strategy, Planning, Best Practices, Trend, Data and Competitive Analysis, Public Speaking, Writing and Expression

Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois. You can learn more about Michael here or on LinkedIn.

Until next time, have a safe week!