Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
headphones
Girl on Purpose with Vivian Tenorio

Girl on Purpose with Vivian Tenorio

Interviews w/founders of today's fastest growing brands, New York Times Bestselling authors featuring Tory Johnson, Guy Kawasaki, Tito's Handmade Vodka, Coolhaus, Hail Merry, Brad’s RAW Foods, Suja Juice, Rachel Hofstetter & other Entrepreneurs!

Welcome to Girl on Purpose Radio, Vivian Tenorio is the former CEO of Signature Flan turned radio and TV host and each weekday you are given the opportunity to listen in on her conversations, as she and her guests share the secrets to their successes, the spirited stories of their failures, as well as incredible tips and insights for starting a business, becoming an entrepreneur and finding fulfillment. They make it all relatable and doable; they're opening up their playbooks to pave the way for you to take their lead.
bookmark
Share icon

All episodes

Best episodes

Top 10 Girl on Purpose with Vivian Tenorio Episodes

Goodpods has curated a list of the 10 best Girl on Purpose with Vivian Tenorio episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Girl on Purpose with Vivian Tenorio for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Girl on Purpose with Vivian Tenorio episode by adding your comments to the episode page.

Girl on Purpose with Vivian Tenorio - 056: Kate Schade, Founder and Chief Energy Officer of Kate's Real Food
play

06/13/14 • 24 min

Long before Kate Schade became a business owner and whole foods advocate, she was a self-proclaimed ski bum. Tram Bars, Kate’s preliminary food source for on-the-go fun, were made on off-days in her kitchen. In line at 7:00 a.m., Kate would catch first box at Jackson Hole Mountain Resort, ski all day, then grab a quick shower before slinging Italian food in the evenings. All the while, her Tram Bar pocket-fuel satiated any nourishment needs.The Tram Bar recipe evolved over time (consistent with Kate’s cupboard availabilities) and with each tweaking, the recipe perfected itself. Kate continued her routine; sometimes tossing bars to gawking, hung-over friends in the tramline. Still, she ignored her friends’ suggestions of starting a viable Tram Bar business. “Too much work,” she confessed before dropping into a powder-filled couloir.

After years of poking and prodding by her sometimes-hostile comrades, Kate bit the bullet and became an entrepreneur. While still working her night job and spending summers managing farm workers at Cosmic Apple Gardens, a local CSA farm, she also dedicated her spare time to produce and sell the now famous Tram Bars. Kate’s time on the farm helped her adopt the conscious eating habits that shaped today’s organic bar recipes.

On Today's show Kate will share:

What’s Your Personal Mission Statement Personal – Personally, I strive to live true to my ethics, values and beliefs, and carry this into all areas of my life, including my business. As folks say, “It’s not what you do, but why you do it.” Whatever it may be, I’d like to make a difference in people’s life (be a good influence in whatever way I can), whether it be a good word, helping people when I can, or leading by example. Every new day is a day to better yourself. We are all human, and here to help each other get through what we call life in the best way we can. Read my blog, “Kate’s Way” which incorporates some of my beliefs. http://katesrealfood.com/blog/page/2/ Business – On the business side, I always thought that if I could create a great successful company, I’d be able to give back more to those things I believe in other than just what I was doing before the business started. And that brings us back to the roots of the company; inspired by outdoor play, and organic farming, Kate’s Real Food hopes to give back more to areas such as helping small organic farmers, and promoting outdoor play through trail building and similar efforts.

Biggest Business Mistake Well, certainly we all learn from our mistakes, and I feel I have learned a priceless amount of information by starting a company in the food industry. Mistakes can be costly for a small startup. That being said, I think my biggest mistake was not seeking consulting, and not networking enough with industry folks in the early stages of the business. There is a world of knowledge out there and people who want to help and share their experiences. As I learn, I am becoming one of those people! Small business is difficult and it’s really great to get or give help during the tough times.

How Do You Handle Business Stress and Uncertainty There are a few things I do currently to help combat these things. Stress really sucks, but as a start-up it seems inevitable. First and foremost, I get outside and exercise. It is a godsend. Luckily I live in the mountains, and can walk out my door in the morning and go for a run or a bike ride. It helps to relax, but also invigorate body and mind, it increases my productivity, and boosts my mood. I try to push the limits. The harder I exercise, the better I feel. Next. I try to talk to people. When there is uncertainty, anyone who can help give a little insight into the situation will help me feel at ease. Networking is so important, and a lot of people have gone through similar situations. Lastly, keep up your perseverance and you will surely get past the current stress and uncertainty until the next round of it comes on. Haha!

Greatest Business Decision That Changed Everything Starting this business! At first this was my third job for a little extra cash, and at one point I was either ready to throw in the towel, or just go for it. I decided I couldn’t let it go unless I gave it a good shot, so that’s what I did. I partnered with a self professed businessman who put in a little capital and I took it from there . . .

Best Book For The Entrepreneurial Mindset I resonate most with Let My People Go Surfing by Yvonne Choinard, and Raising the Bar by Gary Erickson. These are still 2 independently owned companies who do their best to stay true to their values, and have created an amazing company culture. I have a great amount of respect for them. There are always more books on my list, but finding the time for them can be another challenge. Other than that, sometimes an entrepreneur should read a little fantasy...just to get away from it all!

Plu...

bookmark
plus icon
share episode
Girl on Purpose with Vivian Tenorio - 021: Susan Petersen, Founder of Freshly Picked

021: Susan Petersen, Founder of Freshly Picked

Girl on Purpose with Vivian Tenorio

play

03/27/14 • 24 min

Susan Petersen started making baby moccasins in 2009 after becoming frustrated by the lack of well-designed baby shoes. Using her second child, Gus, as a mocc-tester, and a bag of scrap leather she picked up at a yard sale, she began experimenting with designs. Working at her kitchen table, on a shoestring budget, Susan persisted through some disastrous attempts until she had created a pair of moccasins that not only looked adorable on Gus’ chubby little feet, but stayed on his feet as well.

On Today’s show Susan will share:

How and why she started her business - How she got her moccasins into the hands of Kourtney Kardashian - Her experience on ABC's Shark Tank and her tips for those thinking about going on the show - Greatest business decision that changed everything - Her secrets for growing her instagram following - Top 3 tips for aspiring entrepreneurs - Plus much more...

bookmark
plus icon
share episode
Girl on Purpose with Vivian Tenorio - 060: Carrie Morey, Founder of Callie's Charleston Biscuit
play

09/04/14 • 31 min

Carrie Morey had an early introduction to the food world courtesy of her mother, caterer extraordinaire, Callie White. The client favorite – Callie’s unique country ham biscuits. So in 2005, when Carrie convinced her mother to postpone retirement and start Callie’s Charleston Biscuits, devoted biscuit fans couldn’t have been happier. With seven different varieties of biscuits and retailers all over the country, Carrie never dreamed that success would taste so good – buttery good that is. Carrie has succeeded in building a business that works with balancing a growing family and can be passed down through generations. What was once a biscuit legendary in South Carolina has now become a favorite across America.

Callie's Biscuits has appeared on the NBC Today Show and The Food Network’s hit television show Unwrapped. Carrie was chosen as one of Martha Stewarts’s “Dreamers into Doers”.

On Today's show Carrie will share:

Biggest business mistake - The 'Ah ha' moment that led you to launching your business - Greatest business decision - Advice for aspiring entrepreneurs - Plus much more...

bookmark
plus icon
share episode
Girl on Purpose with Vivian Tenorio - 045: Brad Bennett, Founder of Pacific Pickle Works

045: Brad Bennett, Founder of Pacific Pickle Works

Girl on Purpose with Vivian Tenorio

play

05/14/14 • 31 min

Pacific Pickle Works is based in Santa Barbara, California and is committed to supporting local and sustainable agriculture by using locally grown produce for it's wide variety of pickled vegetable products - all of which use only natural ingredients and are hand packed here in Santa Barbara.

The company was founded in 2010 by Santa Barbara native Bradley Bennett who had been making his spicy blend of pickles for friends and family for a decade before bringing them to market for the public to enjoy. Bradley enjoys creating inventive new pickle recipes to add to the Pacific Pickle Works product line and today you can enjoy a wide variety of tastes including pickled asparagus, green beans, beets, carrots as well as the original spicy cucumbers.

These products make terrific appetizers, drink garnishes, or are delicious just eaten straight from the jar!

On Today's show Brad will share:

What’s Your Personal Mission Statement Have fun and do everything with quality

Biggest Business Mistake Risking too much – need to balance steady growth with risk

How Do You Handle Business Stress and Uncertainty Manage growth at the rate you can handle. Don’t be in too much of a rush to where the risk will stress you out.

Greatest Business Decision That Changed Everything Saying ‘yes’ when presented with opportunity

Best Book For The Entrepreneurial Mindset Jack Welch – Straight From the Gut

Plus much more...

bookmark
plus icon
share episode
Girl on Purpose with Vivian Tenorio - 037: Jessica Quon, Co-Founder of The Jam Stand

037: Jessica Quon, Co-Founder of The Jam Stand

Girl on Purpose with Vivian Tenorio

play

04/19/14 • 22 min

I, Jessica, am 28 years old and was born and raised in Las Vegas, Nevada. I attended the University of Florida which is where I met Sabrina. We both majored in Business Marketing. After school I moved to NY where I worked in non-profit marketing doing mostly social media for international development agencies. Sabrina was also living in NY working as a buyer for Macy’s. We remained friends after college which leads us to The Jam Stand.

Jam Stand was started in 2011 by both Sabrina and myself. At the time it was just a hobby with no clear direction. We were making jam for fun and dabbled with the idea of selling it at farmers markets on the weekends. From there the company grew to online sales and then to stores. The Jam Stand now has distribution for over 100 stores nationwide with distribution in the NE as well as the SW.

On Today's show Jessica will share:

What’s Your Personal Mission Statement Make products that are both delicious and promote creativity. We want our jams to have a personality and inspire our customers to be fun and silly.

Biggest Business Mistake We have definitely made a lot of mistakes, but we take everything with a grain of salt and learn from it. I wouldn’t say that anything in particular stands out as being “the biggest.” We’ve gotten to where we are now with a not of trial and error.

How Do You Handle Business Stress and Uncertainty Just go with it and believe in ourselves. I think a lot of the time it’s easy to get caught up in the moment, it is important to take a step back, look at the bigger picture, and dive back in tackling things one at a time.

Greatest Business Decision That Changed Everything I think that after our second year we were seeing real growth. We had to make the decision to either raise capital, build out our own kitchen, and bring on full time employees or outsource to a co-packer. After long discussions we realized that a co-packer was the way to go. It felt weird handing our baby over and putting the production into someone else’s hands, but it allowed us to focus on a bigger picture.

Best Book For The Entrepreneurial Mindset Sabrina is actually much more of a “business book” reader than I am. Don’t get me wrong, I love to read, but when I sit down to read a book I want to escape into a fantasy-land of relaxation. I asked her this question and she said “The Seven Habits of Highly Effective People.”

Plus much more...

bookmark
plus icon
share episode
Girl on Purpose with Vivian Tenorio - 035: Julie Busha, President of Slawsa

035: Julie Busha, President of Slawsa

Girl on Purpose with Vivian Tenorio

play

04/16/14 • 39 min

Julie Busha launched the Slawsa brand to the market in 2011 with rave reviews and retailer confidence that saw placement in over 5,100 stores in the US and Canada within two years. Prior to becoming an entrepreneur and landing a coveted spot on Season 5 of ABC's Shark Tank, Busha spent her entire professional career in the world of sport marketing. She worked with many Fortune 500 clients, starting with IMG and most recently leading the marketing efforts for an agency owned by NASCAR driver, Bobby Labonte - a company she was recruited to build in 2007. She is proud to have worked with General Mills for nearly a decade. Busha graduated with three departmental honors as Academic All-American and Order of Omega from Winthrop University and has since been published through various media outlets. She resides with her husband Brett and two weimaraners in Cramerton, North Carolina. More information about Slawsa, including a store locator, can be found at www.slawsa.com.

On Today's show Julie will share:

- What’s Your Personal Mission Statement I've got three little rules: #1 Don't make excuses. First of all, no one wants to be around people who don't take responsibility for their actions or inaction...they bring everyone else around them down. I have found that unsuccessful people can only achieve success on the backs of others. Don't be either one: the freeloader or the mule; and the freeloaders seem to be the ones who make the most excuses. #2 Never let someone else's inability to see your value determine your worth. If you want to achieve something, put in the work to get it done as it doesn't matter what other people think. #3 Don't be afraid to bite off a little more than you can chew at times. You lose fear when you dive into unknown territory head first and it'll make you stronger to take on more in the future. It'll build confidence too.

- Biggest Business Mistake I have always been a people pleaser and desire to make people happy, proud, you throw in the adjective, has always been a personality trait of mine. With that, I have found myself in situations where I have been too nice and that good nature has been taken advantage of. You want to assume the best in people but at the same time, you have to learn how to spot people who are just wanting to take advantage of your generosity, efforts or both. Its a fine line. Don't stop being nice, generous and helpful to others, just use caution when you do. I've learned it's okay to look at life's scenarios with a cynical eye from time to time and sometimes you have to do that to protect yourself.

- How Do You Handle Business Stress and Uncertainty With more grey hair. Honestly, because I am a very type-A person who feels she needs to be in control, it's not easy to think about the uncertainty of the future. I probably stress more than most but, at the same time, I have confidence in my abilities and I need to trust in those to get me to my goals. I just have to remind myself from time to time that I'm on the right path and as long as I stay focused, good things will happen. Physically, I enjoy going for a good long run or doing an Insanity workout to relieve some stress. In shape people can take on more workload.

- Greatest Business Decision That Changed Everything Buying out my partner when he requested to sell his equity in the company to me. To say that it was a shocking request is an understatement. Considering everything I had put forth with the company in time, effort and finances to grow the Slawsa brand where it was at the time of the request, I can't say it's an easy decision. I was now going to assume even greater risks with the added weight of an additional investment for the buyout and the legal fees in doing so. It's not an opportunity that comes before a 34-year old often but, at the same time, it was one that I couldn't pass up, even if it meant making additional sacrifices to do so.

- Best Book For The Entrepreneurial Mindset I'm a big fan of Larry Winget's business books because of their comical, kick-you-in-the-pants, nature... but I'd like to change this question up and reference a SONG that I think every Entrepreneur should live by: Frank Sinatra's "My Way." If you live like the person in this song lived, you probably kicked a little ass along the way. It's a great anthem for us entrepreneurs.

Plus much more...

bookmark
plus icon
share episode
Girl on Purpose with Vivian Tenorio - 030: Maddy D’Amato, Founder and Chief Love Officer at Love Grown Foods
play

04/09/14 • 25 min

As Founder and Chief Love Officer at Love Grown Foods, Maddy D’Amato not only spreads the LOVE far and wide, but also oversees many essential areas of the business. From managing domestic and international sales strategy, to overseeing packaging design, each day in Maddy’s life is different from the last. But one thing remains constant – her passion and enthusiasm for people and for Love Grown Foods is unyielding. It was this enthusiasm that propelled Love Grown Foods to break into one of the most competitive and saturated categories in the grocery store: cereal. In five years, Love Grown Foods’ distribution has gone from one store in Colorado to over 7,500+ stores throughout the US and Canada. Love Grown Foods is a Denver-based, natural food company on a mission to create healthy, delicious, and affordable products, while educating kids on the importance of fueling their bodies right.

On Today's show Maddy will share:

What are your top 3 business tips for aspiring entrepreneurs

  • Be passionate.
  • Be persistent.
  • Be fearless.

What has been your biggest business mistake Not hiring the right CPA off the bat. As a small company, every dollar is so hard to spend, but there are two areas you must spend money on in the beginning and it is on the right accounting firm and right legal team.

What do you think is the difference between people who talk about starting businesses and those who actually do it The fear factor. Being fearless enough to know you will make mistakes ...and that you won’t sleep a lot... and that you might fail.

What has been greatest business decision you made that changed everything for the better From the very beginning we packaged our products in professional bags with barcodes and nutritional labels. It cost more and took time (we hand labeled clear bags front and back with large stickers), but that initial first impression is so profound and imperative for long-term success.

Best book for the entrepreneurial mindset Cooking Up a Business by Rachel Hofstetter. No matter what industry you are in, this book takes you through the trials and tribulations of founders who have not only overcome huge challenges, but who have also created incredible business and brands. It is a quick, easy, and enjoyable read that is bound to inspire!

Plus much more...

bookmark
plus icon
share episode
Girl on Purpose with Vivian Tenorio - 024: Rachel Hofstetter, Founder of Guesterly and author of Cooking Up a Business
play

04/01/14 • 26 min

Rachel Hofstetter is the author of “Cooking Up a Business” (Penguin, 2013). She was so inspired by the entrepreneurs she wrote about that she left her food editor career to launch guesterly, a software platform that enables anyone to create a playbill for life’s special events. Today, you can find her sharing guesterly with the world by day — and recipe testing at night!

On Today’s show Rachel will share:

What are your top 3 business tips for aspiring entrepreneurs? Pick something that makes your life easy as it grows (ie, non-perishable granola instead of pesto) Test, test, test your product with real users and customers Bring your enthusiasm!

What has been your biggest business mistake? Not going on a vacation before we started!! But seriously, nothing feels like a mistake. There are learning opportunities, but we’re grateful for the aha moments they provide, and then we move on. Starting a business is about learning constantly.

What do you think is the difference between people who talk about starting businesses and those who actually do it? As I traveled the country on my book tour, this was actually the #1 thing I heard... “For years I’ve wanted to start X, Y, Z!” Maybe it’s a business, maybe it’s writing a book. But it’s always hypothetical. I always say “Start this weekend then!” But people always have something planned this weekend, and then it’s the holidays, and then something comes up... just get started. When I had the idea to turn an article I wrote at O, the Oprah magazine into a book, I set aside the next two weekends and wrote my proposal. When we decided to start our company guesterly, I reached out to friends and family that day to ask for designer recommendations. Just get started!

What has been greatest business decision you made that changed everything for the better? I saw this story many times in my book, and it’s something I repeated myself: go into business with a partner you really truly trust and get along with. For me, that’s my husband Lorne, but it can be a best friend, boyfriend or girlfriend, etc. Having a very strong relationship makes everything easier.

Best book for the entrepreneurial mindset? I am loving The One Thing by Gary Keller—and of course, if you’re searching for inspiration I have to recommend Cooking Up a Business! It’s a fun, fast read that will get you itching to start your own business.

bookmark
plus icon
share episode
Girl on Purpose with Vivian Tenorio - 004: Laura Tapp, Founder of Vintage Bee

004: Laura Tapp, Founder of Vintage Bee

Girl on Purpose with Vivian Tenorio

play

03/04/14 • 39 min

What began as a beekeeping hobby in 1985 has birthed a celebrated honey brand. Van and Laura Tapp, after a series of life altering events launched Vintage Bee, Inc. with Van’s father Jack.

On Today’s show Laura will share:

-How she got her product in front of QVC buyers

-How she landed national retailers like TJ Maxx, Marshalls and Homegoods

-What’s Your Personal Mission Statement To be a living breathing billboard of God being alive!

-Biggest Business Mistake Not getting enough deposit on our first international private labeling and not having a contract. it has been a nightmare.

-How Do You Handle Business Stress and Uncertainty I pray alot! I have a great mentor circle that I communicate with when things get hairy! Lots of research. I read everything I can on the subject to make decisions accurately

-Greatest Business Decision That Changed Everything When we decided to go national. it was an easier thing to stay local, stay comfortable. i wasnt even sure what that meant. but it had to be bigger than where we were. We landed our first national account when attending Fancy Food Summer 3 yrs ago. it was crazy! my husband was in the hospital with a septic infection from being out of country the week before and it was nuts! but I went anyway--he yelled at me and told me I better go! and it was awesome!

-Best Book For The Entrepreneurial Mindset Entreleadership by Dave Ramsey

-Plus much more...

bookmark
plus icon
share episode
Girl on Purpose with Vivian Tenorio - 057: Autumn Martin, Founder/Chocolatier, Hot Cakes Molten Chocolate Cakery
play

06/30/14 • 24 min

Autumn Martin is a proud 4th generation Washingtonian. She finds much inspiration in the natural elements found in the Pacific Northwest and is passionate about incorporating them into her creations—from innovative confections to the brand she’s created with Hot Cakes.

Autumn founded Hot Cakes in 2008, selling the namesake, Take n Bake Molten Chocolate Cake in mason jars at Farmer’s Markets in Seattle. In May of 2012, she opened Hot Cakes Molten Chocolate Cakery, an artisan dessert and craft cocktail bar featuring creative, small-batch desserts and fine spirits, to rave reviews. In April of 2013, St. Martin’s Press released herfirst book, Malts & Milkshakes: 60 Recipes for frosty, creamy, frozen treats.

Autumn has developed a devoted following over the years, and she is highly respected for her innovative flavor profiles and commitment to creating quality products. Hot Cakes was awarded “Best Dessert” at the NW Chocolate Festival for the last three years and was honored with a “Best New Dessert” nod from Seattle magazine. Most recently, her Pacific Coast Sea Salt Caramel Sauce became a Good Food Award finalist and her Molten Chocolate Cakes were featured on O magazine’s Wow list.

Autumn is a graduate of the Culinary Arts Program at Edmonds Community College where she was honored as Student of the Year and now Distinguished Alumni. She worked at Seattle’s world-renowned Canlis restaurant from 2002 to 2004. In 2005, she devoted her life to chocolate and became the head chocolatier for Theo Chocolate where she created award-winning confections and chocolate bars for nearly 5 years.

Autumn loves to rock climb, snowboard, surf, eat, love, and sleep.

On Today's show Autumn will share:

What’s Your Personal Mission Statement Be as honest as possible, be compassionate and kind to myself and listen to my gut.

Biggest Business Mistake Hiring family to help me build out the restaurant – it created so much stress, and I knew in the beginning it would turn out to be a mistake but I did it any way. Big, painful mistake that I could have done without.

How Do You Handle Business Stress and Uncertainty I wait. I try to not make any large decision on the fly, so I contemplate and talk it over with friends and colleagues and wait it out until it feels right. For stress - it’s an everyday learning process. I am trying to practice empathy and compassion as most stress is brought on by the actions of others and getting worked up over other peoples actions doesn’t serve me that well, so I am working on keeping calm and staying open and understanding to their position.

Greatest Business Decision That Changed Everything Going for it. I hemmed and hawed over whether or not to open a brick and mortar dessert restaurant and doing so has changed the game completely. We are successful and it feels good. Also, waiting for the right location and the right mix of investors. Having good people on my team makes all the difference in the world. Everybody is so supportive.

Best Book For The Entrepreneurial Mindset Well, I must say that I LOVE Atlas Shrugged. I don’t think it is at all about greed and just about capitalism, but about passionate builders (not just of structures) with visions and their path to living with truth and justice outside the sticky cobwebs of untruthful people.

Plus much more...

Useful links: http://www.getyourhotcakes.com https://twitter.com/getyourhotcakes https://www.facebook.com/getyourhotcakes

bookmark
plus icon
share episode

Show more best episodes

Toggle view more icon

FAQ

How many episodes does Girl on Purpose with Vivian Tenorio have?

Girl on Purpose with Vivian Tenorio currently has 58 episodes available.

What topics does Girl on Purpose with Vivian Tenorio cover?

The podcast is about New, Raw, Podcasts, York, Johnson, Entrepreneurs, Arts, Business, Authors, Interviews and Food.

What is the most popular episode on Girl on Purpose with Vivian Tenorio?

The episode title '059: Annie Lawless, Co-Founder of Suja Juice' is the most popular.

What is the average episode length on Girl on Purpose with Vivian Tenorio?

The average episode length on Girl on Purpose with Vivian Tenorio is 28 minutes.

How often are episodes of Girl on Purpose with Vivian Tenorio released?

Episodes of Girl on Purpose with Vivian Tenorio are typically released every day.

When was the first episode of Girl on Purpose with Vivian Tenorio?

The first episode of Girl on Purpose with Vivian Tenorio was released on Mar 3, 2014.

Show more FAQ

Toggle view more icon

Comments