Simple ways to get Customers Excited with your Visual Brand

01/17/17 • 43 min

Girl Get Visible Podcast: SEO Traffic, Content Marketing, and Business

In this episode we talk to Lauren Varlack of Visionary Stationary and the creator of the Brand Flava Quiz ://visionarystationery.com/brand-flava-quiz/. Lauren is a premier designer in the Atlanta area and specialize in helping business find their unique design style. In this episode Lauren talks about branding your boutique, finding your unique style and purpose. Here's what you'll learn:

how visual element of your brand help people connect with your boutiqe
the importance of choosing colors that portray the emotion of your brand
using imagery to encourage more retail sales
the visual elements you need to represent your boutiques brand

A little about Lauren Lauren Varlack is the chief designer and strategist for Visionary Stationery | Lauren V. Designs. Lauren helps women entrepreneurs, especially women of color, unleash their purpose to create a spectacular visual brand that effectively communicates your powerful message to your dream customers and clients. Lauren has always been fascinated by art, design and computers from a very young age. She spent some time honing my craft by obtaining two Bachelors of Arts degrees: one in Social Sciences and Education, and the other in Fine Arts Digital Design. Lauren received accolades and awards as a high school teacher of 5 years. Also, since 2009, created beautiful visual brands for awesome business and clients through being a web and graphic designer many who are still loyal clients until today. The vision for Lauren's business came from the lack of authentic expression in the entrepreneurial world for African-Americans. At a point of emotional breakdown, in searching for stationery and visuals that represented who she was and her walk, Lauren noticed there were none. So Lauren decided that it was time that we as African-Americans be who we are; unapologetically, do what we are called to do in life and business, and use visuals that represent our way of life. Thus, Visionary Stationery—Lauren V. Designs was born. When you work with Lauren, you will gain an effective plan and execution of your brand’s vision and message that speaks visually to the needs and desires of the clients and customers you want to embrace and work for. Your purpose is waiting to be unleashed and told in a colorful way! Sign up for a free brand assessment here: http://bit.ly/freebrandcheck

how visual element of your brand help people connect with your boutiqe
the importance of choosing colors that portray the emotion of your brand
using imagery to encourage more retail sales
the visual elements you need to represent your boutiques brand

Previous Episode

Making Mobile Fashion Truck Moves

In This Episode: Dieshawn has successfully accomplished one of the biggest dreams of online retail owners, she brought her products offline. But not only did she open a brick and mortar space she made it even more fun (and sales) by opening a mobile fashion truck. Imagine you're Dieshawn, you’re at your home office looking at this month’s financials, checking overhead cost, counting orders received and comparing those numbers to last months, and keeping track of new orders verses returning orders. That’s when you notice that you’re not getting any orders from your own city. Now this new revelation has you in a frenzy and has you thinking, “I mean how can I not be reaching my neighborhood, like this is MY hood. Why aren’t I getting any sales here? Why am I not serving my area? My product should be everywhere in my city, if not, then in a few places.” Now the problem solver in you starts going to work. You clear your workspace, bring out pen and paper, and start brainstorming. After a couple of hours of brainstorming, you realize that you have absolutely nothing. Now you’re depressed and upset. With your head down and forehead pressed against the desk, you contemplate "your whole existence. When slowly but surely you start to hear a familiar tune “Do you ears hang low?” “It’s just the Ice Cream man riding around,” you say to yourself. That’s when it hits you, like that first refreshing dive into the pool on the hottest day in the summer, “Let’s take this show on the road!” Our guest Dieshawn Holmes didn’t do that exactly, but she saw needed a way to reach the people in her city and she thought of becoming mobile We also talk about collective organizations and benefits to being a member of a paid group, collective, or guild if you will. We also talk about what type of photographer you should hire to take products. Hint: the first word is product and the second is photographer. I won’t say anymore than that. Anyway, this episode, like always, is filled with tips and tricks to get your company up and moving. What You’ll Learn:

Why having a mobile operation may benefit you
The power of word of mouth
What it’s like to balance a gift shop, mobile shop, and an online store
What people to share your dreams with

Dieshawn Holmes’ Quote “Go as far as you can see, when you get there you’ll see further.” – J. P. Morgan Books to Check Out Become Your Own Boss In Twelve Months – Melinda Emerson How to find

Main Website: com/
Facebook: Angelic Soaps and Gifts
Instagram: @angelicsoapsandgifts

Dieshawn Holmes’ Bio Angelic Soaps and Gifts is a unique herbal Bath & Body business started in 2002 by Dieshawn Holmes in Flint, Michigan. After taking an enrichment class offered by the local school district, where herbal bath products and herbal soaps were handcrafted, a passion for soap making evolved. When Dieshawn decided to go into business, she wanted to select a unique business name that would inspire and leave a lasting impression. Angelic Soaps and Gifts was the perfect business name that aligned with the company’s mission and purpose. With the assistance of family members Angelic Soaps and Gifts was born. Initially selling by word of mouth and later selling at craft shows, Angelic Soaps and Gifts has grown. Angelic Soaps and Gifts can now be purchased from Angelic Soaps and Gifts, gift shop located in Swartz Creek, Michigan. Angelic Soaps and Gifts can also be purchased from our mobile gift shop, located inside of our renovated GMC delivery truck. Angelic Soaps and Gifts can now bring bath and body gifts to your door.

Next Episode

Copy and FB ads that will have customers Smacking your Boutiques Buy Button

In This Episode: You need to find a way to convert all those page visits in to purchases? Well our guest, Apryl Beverly has the answers you are looking for. Apryl is the million dollar word stylist well know for he straight no chaser approach to copy writing and business. Famous for her catch phrase 'Smack the Buy Button" (don't we all need that), Apryl is an accomplished copy writer, author, and entrepreneur. In this episode Apryl shares tips on writing copy for online boutiques and Facebook Ads from her best selling book F.A.S.T. Money! The Easy Way to Use Facebook Ads to Hook Smokin' Hot Leads. What You’ll Learn:

The keys to Facebook ads
How to get your first 100 likes
Page, Video, Group
How much to spend on ads

About Apryl Apryl Beverly crafts compelling copy that has generated $7,022,810 (and counting) in revenue for B2B solo entrepreneurs, small business owners and some of the country’s top brands. Known for her action-inducing writing style, she has earned a variety of awards and recognitions including hitting the Amazon Best Seller’s List in 3 categories just 24 hours after releasing her first book, Shots Fired! How to Write Copy that Pierces Hearts (And Opens Wallets). Her second book,F.A.S.T. Money! The Easy Way to use Facebook Ads to Hook Smokin’ Hot Leads shot to the No. 1 spot on Amazon’s Best Seller’s List two days before its official release. Apryl has 15 years of experience in copywriting, marketing communications and proposal writing. She is a graduate of The Ohio State University in Journalism and the University of Phoenix in Masters of Business Administration in Marketing. Visit www.baab.biz to find out more about her spine-tingling sentence slinging. Apryl’s Favorite Quote “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Book’s to Read “Power Permission Fire Your Fears - Shemicka Tankerson” How to find