Get Your Ideas Into Ears

Employee-generated content (EGC) is created by your team, not because they are paid content creators, but because they want to. The motivation will vary but often includes wanting to share their knowledge and build their own status as an expert.
In this episode, CG founder Steve Randall, shares tips on how to use the vast collective knowledge and experience of your team to create great podcast content.
Steve has more than three decades of building audiences with audio and CG's clients include individual coaches and consultants through to multinational companies.
Find out more at https://CGpods.com/get-your-ideas-into-ears
A Communication Generation production.

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Hosted on Acast. See acast.com/privacy for more information.

A well-made sandwich, packed with your favourite filling, is amazing. But it has a major flaw. It’s only really good on the day.
A podcast is not a sandwich.
While it should also be amazing on the day it’s made and packed with those delicious ingredients that people can’t wait to consume, a podcast, unlike a sandwich, will probably be that way for days, weeks, months, years to come. But podcasters often only share freshly made content.
In this episode, Steve Randall shares some tips on repurposing your podcast content to extend its life and its reach.
Steve has more than three decades of building audiences with audio and CG's clients include individual coaches and consultants through to multinational companies.
Find out more at https://CGpods.com/get-your-ideas-into-ears
A Communication Generation production.

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Hosted on Acast. See acast.com/privacy for more information.

First impressions count. How many times have you been told that over the years?
We all know that getting off to a good start is important, but despite that, there are so many times when podcasts don’t make a good first impression – and if a rumour doing the rounds in the podcasting world is true, that’s about to become even more of a mistake.
In this episode of Get Your Ideas Into Ears, CG founder Steve Randall urges you to focus on that first sixty seconds of your podcast and make it compelling.
Steve has more than three decades of building audiences with audio and CG's clients include individual coaches and consultants through to multinational companies.
Find out more at https://CGpods.com/get-your-ideas-into-ears
A Communication Generation production.

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Hosted on Acast. See acast.com/privacy for more information.

Marketing is often seen purely as a cost, or more accurately as an investment. But podcasting and other content marketing can also be a direct revenue stream.
With a shift in thinking from “how much will it cost?” to “how much can this make?” entrepreneurs, coaches, and consultants can begin to focus on how their podcast could not only build and engage an audience, but also provide a new saleable product.
In this episode of Get Your Ideas Into Ears, CG founder Steve Randall looks at some of the revenue-generating options for your podcast.
Steve has more than three decades of building audiences with audio and CG's clients include individual coaches and consultants through to multinational companies.
Find out more at https://CGpods.com/get-your-ideas-into-ears
A Communication Generation production.

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Hosted on Acast. See acast.com/privacy for more information.

We all like BIG numbers but what if your podcast isn't getting the level of listening you were hoping for?
In this episode, podcaster and producer Steve Randall talks about how listener numbers are measured and why it's not the only measure of podcasting success.
Steve has more than three decades of building audiences with audio and CG's clients include individual coaches and consultants through to multinational companies.
Find out more at CGpods.com/get-your-ideas-into-ears
A Communication Generation production.

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Hosted on Acast. See acast.com/privacy for more information.