
EP199: This Week in the World of Airbnb
10/27/17 • 23 min
Jasper is joined by Hostfully VP of Strategic Partnerships, Nicole Prentice Williams, to discuss whether it’s fair to compare the growth of the platform itself with the progress of Experiences. They also cover Chesky’s response to the #metoo campaign and the new responsibilities of another Airbnb co-founder, Nathan Blecharczyk as he takes over operations in China.
While business may be rocky for Airbnb in China, it is booming in Africa, and headlines this week applaud the growth on the continent and the platform’s partnership with leadership in Cape Town. Nicole and Jasper also share the heartening story of a guest who painted an epic mural in a host’s apartment in Tokyo in exchange for a free stay!
Topics Covered
Article #1: Airbnb CEO: Here’s How ‘Experiences’ are Doing So Far
•Airbnb Experiences launch one year ago
•Only 3K experiences vs. 4M homes
•Unfair comparison, keeping small on purpose
•Earned 500K from social impact experiences
•Homes business had no traction one year in
•Experiences has 3K hosts, tens of thousands on wait list
•Difference between new marketplace and established media machine
•‘Experiences’ is buzzword in industry
•Certain Experience hosts earning six figures (most earn 7K)
•Chesky expecting Experiences to be big
•Ultimate goal to become one-stop shop for travelers
Article #2: Airbnb’s China Chief Departs Abruptly Just Months Into the Job
•Head of China business gone after four months
•Search lasted longer than held post
•Unclear why, seems to have been his decision
•Airbnb not commenting
Article #3: Airbnb Head of China Operations Departs as Co-Founder Settles into New Role
•Co-founder Nathan overseeing operations
•Shows importance of Chinese market to Airbnb
•China is difficult market for startups
Article #4: This Airbnb Guest Left Behind an Incredible Mural on the Host’s Walls
•Host in Tokyo learned guest was artist
•Asked to create mural on white wall
•Epic resultsAirbnb could do coffee table book of unique stories
Article #5: Airbnb CEO: ‘We Need More Women Leaders’
•Chesky commented on #metoo campaign
•Proposed solution of having more women in leadership
•No women on board of Airbnb (6 of 8 members are white men)
Article #6: Airbnb Enjoys Spectacular Growth in Africa
•Africa is fastest growing market
•100K listings
•Cape Town most popular (17K listings)
•Mayor working with Airbnb
•2M guests in last five years
•Hosts earned $139M last year
•South Africa has most listings
•Morocco comes in second
•325% growth in Nigeria
•Airbnb conscious of social issues
Resources Mentioned
Article #1: fortune.com/2017/10/23/airbnb-ceo-experiences-new-york/
VRMA
Article #2: bloomberg.com/news/articles/2017-10-24/airbnb-s-china-chief-departs-abruptly-just-months-into-the-job
Article #3: skift.com/2017/10/24/airbnb-head-of-china-operations-departs-as-co-founder-settles-into-new-role/
Article #4: lonelyplanet.com/news/2017/10/23/airbnb-guest-leaves-murals/
Article #5: fortune.com/2017/10/24/airbnb-ceo-no-more-hands-off-approach-on-techs-impact/
Article #6: cnn.com/2017/10/24/africa/airbnb-growth-africa/index.html
Connect with Jasper
Email: [email protected]
Twitter: @GetPaidForUrPad
Instagram: @GetPaidForYourPad
Facebook: www.facebook.com/getpaidforyourpad
Hosted on Acast. See acast.com/privacy for more information.
Jasper is joined by Hostfully VP of Strategic Partnerships, Nicole Prentice Williams, to discuss whether it’s fair to compare the growth of the platform itself with the progress of Experiences. They also cover Chesky’s response to the #metoo campaign and the new responsibilities of another Airbnb co-founder, Nathan Blecharczyk as he takes over operations in China.
While business may be rocky for Airbnb in China, it is booming in Africa, and headlines this week applaud the growth on the continent and the platform’s partnership with leadership in Cape Town. Nicole and Jasper also share the heartening story of a guest who painted an epic mural in a host’s apartment in Tokyo in exchange for a free stay!
Topics Covered
Article #1: Airbnb CEO: Here’s How ‘Experiences’ are Doing So Far
•Airbnb Experiences launch one year ago
•Only 3K experiences vs. 4M homes
•Unfair comparison, keeping small on purpose
•Earned 500K from social impact experiences
•Homes business had no traction one year in
•Experiences has 3K hosts, tens of thousands on wait list
•Difference between new marketplace and established media machine
•‘Experiences’ is buzzword in industry
•Certain Experience hosts earning six figures (most earn 7K)
•Chesky expecting Experiences to be big
•Ultimate goal to become one-stop shop for travelers
Article #2: Airbnb’s China Chief Departs Abruptly Just Months Into the Job
•Head of China business gone after four months
•Search lasted longer than held post
•Unclear why, seems to have been his decision
•Airbnb not commenting
Article #3: Airbnb Head of China Operations Departs as Co-Founder Settles into New Role
•Co-founder Nathan overseeing operations
•Shows importance of Chinese market to Airbnb
•China is difficult market for startups
Article #4: This Airbnb Guest Left Behind an Incredible Mural on the Host’s Walls
•Host in Tokyo learned guest was artist
•Asked to create mural on white wall
•Epic resultsAirbnb could do coffee table book of unique stories
Article #5: Airbnb CEO: ‘We Need More Women Leaders’
•Chesky commented on #metoo campaign
•Proposed solution of having more women in leadership
•No women on board of Airbnb (6 of 8 members are white men)
Article #6: Airbnb Enjoys Spectacular Growth in Africa
•Africa is fastest growing market
•100K listings
•Cape Town most popular (17K listings)
•Mayor working with Airbnb
•2M guests in last five years
•Hosts earned $139M last year
•South Africa has most listings
•Morocco comes in second
•325% growth in Nigeria
•Airbnb conscious of social issues
Resources Mentioned
Article #1: fortune.com/2017/10/23/airbnb-ceo-experiences-new-york/
VRMA
Article #2: bloomberg.com/news/articles/2017-10-24/airbnb-s-china-chief-departs-abruptly-just-months-into-the-job
Article #3: skift.com/2017/10/24/airbnb-head-of-china-operations-departs-as-co-founder-settles-into-new-role/
Article #4: lonelyplanet.com/news/2017/10/23/airbnb-guest-leaves-murals/
Article #5: fortune.com/2017/10/24/airbnb-ceo-no-more-hands-off-approach-on-techs-impact/
Article #6: cnn.com/2017/10/24/africa/airbnb-growth-africa/index.html
Connect with Jasper
Email: [email protected]
Twitter: @GetPaidForUrPad
Instagram: @GetPaidForYourPad
Facebook: www.facebook.com/getpaidforyourpad
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode

EP198: How to Use Facebook to Enhance Your Airbnb Business
Perhaps the greatest challenge of being a remote host is building a relationship with your guests when you can’t be there face to face. Airbnb was founded on the principal of personal connection, but when your listing is in the rural village of Dudeldorf, Germany, and you are a thousand miles away in Spain, how do you go about making the guests feel at home? Or providing personal recommendations for seasonal things to do?
Niels Becker has designed a truly genius approach to remote hosting through a listing Facebook page. The page functions as a sort of interactive, continually updated guidebook, providing guests with timely information around events in the area, like the popular Christmas market. In addition, the Facebook page promotes Niels’ listing as his satisfied guests like and share the page with their contacts.
Beyond his experience in the short-term rental market, Niels also manages several long-term rentals in Dudeldorf. Today on the podcast, he compares the revenue earned via Airbnb guests versus tenants. Niels explains how he secured public funds to restore his properties, why he chose to try Airbnb in one of those investment units, and how he finds information for his Facebook page. Listen in and learn his unique approach to remote hosting and why investing in rural communities is your safest bet.
Topics Covered
Niels’ decision to try Airbnb
•Rents several units long-term (near US airbase)
•Had trouble renting small studio
•Listed studio on Airbnb six months ago
The particulars of Niels’ investment property
•Beautiful area near border with Luxembourg
•Area losing residents to large cities
•Working to preserve heritage
•Provides funding to restore historic buildings (to modern standards)
Niels’ Facebook page
•Solves problem of being remote host
•Shares interesting things going on in area, nearby villages to visit
•Entries mined from local Facebook groups
•Provides most current, updated info
How the Facebook page promotes Niels’ listing
•Guests ‘like’ the Facebook page
•Guests contribute their own photos, reviews
•Guests’ contacts exposed to listing
•Book Now button links to Airbnb
Long-term rental vs. Airbnb
•Niels currently making 2X for studio
•Going into low season, but bookings still coming
•Comparable to long-term units (location, furnishings, architecture)
How Niels manages his units from home in Spain
•Relies on local cleaning, management services
•Rest is automated (e.g.: lock box for entry)
•Sends handwritten note as photo through Airbnb to welcome
•Always available to guests through Airbnb messaging
The Airbnb-friendly regulations in rural Germany
•Short-term rentals, tourism encouraged
•Many empty units (opposite problem of cities)
•Earns less revenue than cities, but property more affordable
•Niels receiving very good ROI
Connect with Niels
Living in History—Dudeldorf/Eifel
Niels’ Airbnb Listing
Connect with Jasper
Email: [email protected]
Twitter: @GetPaidForUrPad
Instagram: @GetPaidForYourPad
Facebook: www.facebook.com/getpaidforyourpad
This episode is sponsored by Hostfully.com where you can create a custom digital guidebook for your guests!
Hosted on Acast. See acast.com/privacy for more information.
Next Episode

EP200: A Serial Airbnb Entrepreneur from Lafayette
There are a number of different ways to take advantage of the Airbnb platform, from listing a room in your own home to re-leasing a rented apartment. You might choose to co-host with a property owner or rent out your entire home while you are away. Some creative hosts even convert unused spaces, turning a shed in the backyard into a tiny home or transforming an attic into a studio apartment. Toby Doré is doing all of this and more, using every Airbnb model that’s out there to generate income through the platform.
Toby has been hosting on Airbnb in Lafayette, Louisiana, since March of 2013, and he has a whopping 1,776 reviews! Toby is also a full-time university professor in athletic training, sports medicine and sports psychology. He loves to travel, road-tripping across the US and visiting more than 40 countries in Europe, Central America, and South America.
Toby is also a serial Airbnb entrepreneur who utilizes every model: re-leasing, co-hosting and listing his Lafayette home on the platform. He has his own website, Cajun Hostel, as well as a travel blog. Today on the podcast, he shares how an 8-week road trip inspired his Airbnb journey. He offers his take on the pros and cons of each model, explaining which has been the most lucrative and extending his advice around establishing contracts between co-hosts. Listen in and learn how Toby outsources much of his Airbnb business while he works full-time and travels the world!
Topics Covered
What Led Toby to Airbnb
•Read about minimalism in The Joy of Less
•Planned 8-week road trip across US
•Couple met through music promotion suggested Airbnb
•Used platform during trip
•Listed 3-bedroom home while traveling
•Airbnb profits paid for rental car, gas
The pros and cons of renting his own home
•Most profitable of business models
•Income pays mortgage, utilities
•Profits help pay for international travel
•Turned storage shed into tiny house
•Converted attic to private studio
•Always booked, no place for him to stay
The re-leasing model
•Rented affordable, small apartment in downtown Lafayette
•Lists studio on Airbnb four months of year while traveling for work
•Rented four other houses, but gave up as popularity of hosting increased
The co-hosting model
•Neighbor tired of renters ‘messing up house’
•Asked Toby to manage as Airbnb
•Split profit after expenses paid (utilities, internet, amenities)
•Implementing Airbnb co-hosting platform complicated things
•Toby suggests contract defining responsibilities around expenses
Tricks Toby learned from using Airbnb as a guest
•Keycode locks on properties
•Automation (i.e.: code sent upon confirmation of booking)
How Toby outsources much of his Airbnb enterprise
•Bilingual manager handles bookings, reviews
•Sister-in-law helps with cleaning
•Second cleaner with 17 years of experience
•Hires university interns in business, hospitality management
•Worldpackers get dorm room in exchange for social media marketing work
Toby’s Airbnb profits
•Receives flat fee for managing upscale house in New Orleans (about 30% of profits)
•80/20 split with next-door neighbor
•Most rental management companies receive 30-35%
•Income from home he owns pays mortgage, utilities + 20% profit
•Home improvement loans on tiny home, studio paid off in two years
Connect with Toby
Cajun Hostel
Toby’s Airbnb Profile
Toby’s Travel Blog
Resources
The Joy of Less: A Minimalist Guide to Declutter, Organize, and Simplify by Francine Jay
VRBO
FlipKey
Worldpackers
Hosted on Acast. See acast.com/privacy for more information.
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