EP 42: Mobility and Design with Puma's Sonny Lim
04/29/20 • 54 min
Sonny Lim, Head of Design Motorsports at PUMA's Headquarter in Herzogenaurach, Germany joins Martin in this week's episode to talk about what Mobility means for a company such as Puma, how his background in transportation and product design helped him to develop a diverse design career, why a shoes is not that different from a car and how product and transportation might merge in the future.
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Sonny Lim, Head of Design Motorsports at PUMA's Headquarter in Herzogenaurach, Germany joins Martin in this week's episode to talk about what Mobility means for a company such as Puma, how his background in transportation and product design helped him to develop a diverse design career, why a shoes is not that different from a car and how product and transportation might merge in the future.
You can also find GESTALTEN on
Follow Konzepthaus on
Previous Episode
EP 41: Design as a Business with Benjamin Nawka
Martin talks with Ben Nawka, Chief Designer at Borgward about how the Design Department can impact the business overall
Benjamin Nawka, Chief Designer at Borgward's German studio in Stuttgart joins Martin in this week's episode to share some insights on how design can impact major business decisions in a positive way, how to run a design studio as a design and how knowing more than just the design department helps you to make better decisions for better products.
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Next Episode
EP 43: The Importance and Function of Design with Michael DiTullo
Martin talks with MichaelDiTullo about the different points of view on design in the field of product marketing.
Michael DiTullo, Founder and Chief Creative of Michael DiTullo LLC joins Martin in this weeks episode to discuss the importance and function of design in different product categories like cars, smartphones and sneakers.
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