Building A D2C Product From Scratch with Caleb Ulffers from Haven Athlethic

Wonder how to start your own D2C Product and Brand? Caleb Ulffers (@calebulf) shares with Daniel Jiang (@ikigaibydesign) about how he started Haven Athlethic. Coming from a marketing background and solving a problem he had himself after a gym mishap, Caleb went and built a product that he would enjoy. Listen in as Caleb shares his experiences on how he learned how to build and sell a product from scratch. His lessons would be very valuable to anyone hoping to start their own D2C company. --------- * Want to be featured in a future episode? Email: [email protected] * Are you based in Europe and looking to start your own business or grow your existing startup? Join The Hustle Club http://thehustle.club/ and meet the hustlers of Europe! --------- Show notes: * (2:11) How to conceptualise and design your product * (5:12) How to do pre-sales * (10:01) How to work with family and friends * (12:15) How to find the right manufacturer * (19:08) Noah Kagan and company validation * (21:21) Spending money on ads * (30;57) Pricing for samples * (36:41) Building relationships with suppliers * (41:52) Talking to customers