Gen Z Talent Manager Jeff Levin on the Future of Content and Entertainment

07/29/20 • 34 min

Jeff Levin is an entrepreneur, entertainment executive and talent manager with over 10 years of experience in the entertainment industry. He previously helped launch the Gen Z focused entertainment network AwesomenessTV (acquired by DreamWorks), serving as their Head of Talent. He currently manages entertainers like Logan Paul and That Girl Lay Lay. On this episode, we discuss the current and future Gen Z content and entertainment landscape, managing and monetizing social influence, and the things that networks and brands are currently getting wrong about Gen Z.

Previous Episode

In Times of Crisis, Gen Z Urges 'Be a Brand, Not Our Best Friend'

In times of crisis, Gen Z consumers are especially discerning regarding a brand’s messaging and actions in response. Maxine Marcus, founder and CEO of The Ambassadors Company, surveyed more than 100 trendsetting and thought-leading Gen Z’ers to find out what exactly they want to see from brands right now and going forward. In this episode, we cover segmenting, messaging, perceived authenticity, brand loyalty and more.

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Tiffany Zhong Breaks Down the Biggest Takeaways From Zebra IQ’s 2020 State of Gen Z Report

Tiffany Zhong first became the "Gen Z Whisperer" in 2017 when she founded Zebra IQ, an intelligence platform focused on helping brands better understand and connect with Generation Z through real-time insights. Seeing a gap between creators and the monetization tools at their disposal, Tiffany pivoted her platform earlier this year to focus more on community, content and commerce in a way that can help creators supercharge their audience and of course, revenue. In this episode, we discuss Zebra IQ's newly-released annual State of Gen Z report that covers all things from up-and-coming platforms you may not have heard of but should get to know, how the influencer landscape has evolved and the role of fashion and sports today.