Up, Down, Left, Right

Which game controller is your favourite? Which gamepad is the worst? You probably already know your answer to both of these questions. It’s a very personal thing, because controllers are central to our overall playing experience. And yet, designers are tasked with creating a controller that needs to appeal to everyone. Impossible. While gamepads have evolved a lot over the years, one particular innovation has remained constant. It started with a simple design solution, that subsequently changed the entire video game industry.

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