Snap is innovating ad units to drive high-quality conversions for their customers
Game Changers, powered by data.ai12/21/22 • 33 min
Meena Kallu (Head of Gaming, North America - Advertiser Solutions at Snap Inc.) and Chris Uglietta (Gaming Marketing Lead, data.ai) discuss:
- Major Trends in the Mobile Ad Space
- The Gen Z and Millennial Audience
- How Snap thinks about consumer privacy
- Testing & Creative
- Snap's Approach to the AR experience and user engagement
- What's next for Snap and its customers
12/21/22 • 33 min
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