Episode 010: Maintaining Brand Integrity Through Competitive Markets During The Pandemic with M.a.n.k.i.n.d and Niion

In this episode, Bhisma is joined by Ginar Satria from M.a.n.k.i.n.d and Adit Yara from Niion. Throughout the pandemic, we have seen multiple brands do all they can to survive through the competitive markets. Although some have come up with amazing strategies to get ahead in the game, others have resorted to other methods for quick cash. But with our current situation, is maintaining brand integrity still more important than surviving?