Marketing That Connects
04/14/25 • 6 min
Many institutions struggle with a disconnect between polished marketing materials and actual student engagement or enrollment outcomes. We explore why beautiful branding often fails to resonate with prospective students and how to create messaging that truly connects.
• Professional marketing isn't always effective when it doesn't speak to students' values, fears, and aspirations
• International students often seek belonging, safety and community over career statistics
• Students want to know if they'll feel welcome, see people like themselves, and receive proper support
• Co-create content with current students using authentic voices rather than scripts
• Localize your strategy to different markets rather than using one-size-fits-all messaging
• Ensure marketing and admissions teams work in close alignment
• Focus on showing the experience rather than just listing features
Subscribe to the Future of Recruitment and Admissions by East Coast Admissions on your favorite platform and check out our sister podcast, the East Coast Admissions Podcast, designed specifically for students.
East Coast Admissions
The #1 College Admissions Counseling Service for the East Coast
Visit our Website
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Email us: [email protected]
Many institutions struggle with a disconnect between polished marketing materials and actual student engagement or enrollment outcomes. We explore why beautiful branding often fails to resonate with prospective students and how to create messaging that truly connects.
• Professional marketing isn't always effective when it doesn't speak to students' values, fears, and aspirations
• International students often seek belonging, safety and community over career statistics
• Students want to know if they'll feel welcome, see people like themselves, and receive proper support
• Co-create content with current students using authentic voices rather than scripts
• Localize your strategy to different markets rather than using one-size-fits-all messaging
• Ensure marketing and admissions teams work in close alignment
• Focus on showing the experience rather than just listing features
Subscribe to the Future of Recruitment and Admissions by East Coast Admissions on your favorite platform and check out our sister podcast, the East Coast Admissions Podcast, designed specifically for students.
East Coast Admissions
The #1 College Admissions Counseling Service for the East Coast
Visit our Website
Like, Share and Subscribe on Facebook
Like, Share and Subscribe on Instagram
Like, Share and Subscribe on X
Like, Share and Subscribe on LinkedIn
Email us: [email protected]
Previous Episode
Rethinking Agent Roles in Education
This episode delves into the transformation of agent partnerships in recruitment and admissions, emphasizing the need for institutions to view agents as collaborators rather than mere vendors. Cleopatra shares insights from her experience, offering strategies to foster effective partnerships that drive mutual growth and success.
• The importance of adapting roles in recruitment
• Shifts in agent partnerships over time
• The drawbacks of transactional mindsets
• Strategies for building genuine collaboration
• Recognizing diverse strengths of agents
• Emphasizing open communication for success
• The value of mutual respect in partnerships
East Coast Admissions
The #1 College Admissions Counseling Service for the East Coast
Visit our Website
Like, Share and Subscribe on Facebook
Like, Share and Subscribe on Instagram
Like, Share and Subscribe on X
Like, Share and Subscribe on LinkedIn
Email us: [email protected]
Future of Recruitment and Admissions Podcast - Marketing That Connects
Transcript
Hello and welcome back to the Future of Recruitment and Admissions by East Coast Admissions , where we unpack what's outdated in this space and explore smarter ways forward . I'm your host , cleopatra , and today we are diving into something that stinks for many institutions . When your marketing is polished , professional and perfectly on brand , but students just are invited , it's fru
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