Make It Seen, Make It Simple: How to Make Your Nonprofit’s Story Shareable [Panel Discussion]

03/18/25 • 63 min

1 Listener

Today, your audience is more aware than ever before of injustices impacting our world. They’re eager to help, but unsure of the best way to make a difference. As a nonprofit leader, it’s your job to channel their passion into action. How? By sharing your story—and making it easy for others to amplify it.

On Future Nonprofit, we often explore how to improve the way your organization operates. But without a strong growth strategy that amplifies your story, even the most noble nonprofit is like a sports car without gas in the tank—it’s got amazing potential, but it can’t go far.

The good news: Tools like social media and crowdfunding platforms present your nonprofit with an unprecedented opportunity to expand your reach and broadcast your message.

The challenge: All the freedom these tools offer can feel overwhelming. And with countless others vying for attention online, how can you make your message and your cause cut through all the noise?

In this special episode, I’m sitting down with not one, but four guests to answer this key question. First, Krista Lamp—Senior Director of Nonprofit Communications at GoFundMe—gives us the inside scoop on what, why, and how modern audiences are supporting causes they care about.

After that, three leading voices in the nonprofit space—Jared Walker of Dollar For, Mike McDonald of BibleProject, and Nate Rittenhouse of OneHope—offer hard-earned insights shaped by their distinct experiences in inspiring their audiences to action.

In this conversation, you’ll learn what “impact creators” are and why they often have more actual influence than “influencers,” how you can empower trusted online voices to mobilize their communities for your cause, one large mistake that’s causing nonprofits to miss out on a ton of potential support, and much more.

If you’ve been looking for ways to accelerate your growth without sacrificing authenticity, this one is for you.

Want our key takeaways from this conversation? Take a look at the show notes for this episode: www.futurenonprofit.com/make-nonprofit-story-shareable

Mentioned in this episode:

Presented by Classy

Are you a nonprofit feeling the pressure of constant change and evolving supporter expectations? Are you searching for new ways to engage your community in this new era of fundraising? At Future Nonprofit we seek out the top technology helping propel our sector forward, which is why Classy by GoFundMe is a trusted partner of ours. Classy's online fundraising platform empowers organizations to connect, engage, and grow. With Classy's latest innovation, Classy Studio, you can create personalized fundraising experiences that truly resonate. Build connections, unleash creativity, and raise more... faster! And now, with new features like Intelligent Ask Amounts, which provide personalized donation amounts for each supporter who lands on your page, and improved embedded donation forms, which lead a donor through an optimized checkout flow without leaving your website, Classy's full suite of tools is further engineered for conversion while also allowing you to create lasting relationships. The only question left is... what will YOU build? The future of fundraising is now with Classy. For more information, visit classy.org.

The good news: Tools like social media and crowdfunding platforms present your nonprofit with an unprecedented opportunity to expand your reach and broadcast your message.

If you’ve been looking for ways to accelerate your growth without sacrificing authenticity, this one is for you.

Want our key takeaways from this conversation? Take a look at the show notes for this episode: www.futurenonprofit.com/make-nonprofit-story-shareable

Mentioned in this episode:

Presented by Classy

Previous Episode

10 Books Every Nonprofit Leader Needs to Read This Year (w/ James Bloedel, Chief Strategy Officer at Historic)

“Leadership is not just something that is relegated to middle management, upper management, executive leadership. Leadership is a culture that exists inside of your organization. If you truly want to make breakthrough products, experiences, campaigns; if you want your entire team from entry-level individuals up to your C suite to really be pushing the organization forward, every single person needs to be thinking of themselves as a leader, as a stakeholder in the organization.” – James Bloedel

With the world shifting and changing faster than ever, it’s important to stay informed, challenge your thinking, and grow as a leader to guide your organization effectively and build deep trust and engagement with donors.

In this episode, I’m joined by James Bloedel, Chief Strategy Officer at Historic. With a strong background working in the nonprofit sector, he is passionate about helping nonprofits across the globe design better ways of working that lead to creating an impact that is: fast, sustainable, missional, accessible, fully-funded, scalable, and down-right fun.

Listen in as James helps us explore how to reach the crucial intersection where leaders can shape a meaningful organizational culture. Discover what product theory can teach you about differentiating yourself in a sea of nonprofits and businesses clamoring for your audience’s attention and how understanding the perspectives of the next generation will help you adapt to the shifting tides of donor engagement.

As you seek to lead your nonprofit into the future, you won’t want to miss this year’s list of the top 10 books every nonprofit leader should read.

Want the links to the books we mentioned? Check out the show notes for this episode: https://www.futurenonprofit.com/10-books-every-nonprofit-leader-needs-to-read-this-year/

Mentioned in this episode:

Presented by Classy

Next Episode

MEASURE: Meme Styles - How to Champion Equity Through Community-Led Research

“There was no real mechanism for measuring what we meant when we said build trust... Who was creating the surveys? What was the methodology? What were the metrics assessing relationships?” - Meme Styles

You use data every day.

In the stories you tell donors.

In the statistics you share on social media.

In the decisions you make about the future of the organization.

But data-informed decision-making goes deeper than just collecting numbers and drawing conclusions from them.

Meme Styles, our guest today, reminds us that we need to be asking some important questions:

Where did these numbers come from?
How do we know they are trustworthy and accurate?
How biased or unbiased are the sources of that data or the methodology we’re utilizing?

From running a lunchroom advocacy campaign as a third grader to sitting on panels with city officials in Austin, TX, Meme has always been a force for change. And in 2015, she founded MEASURE, a nonprofit data advocacy organization working to eliminate social disparities in health, education, economics, and criminal justice—one dataset at a time.

In this episode, Meme shares how data can either reinforce inequities or drive systemic change, how data bias can show up in nonprofits, why community is the best form of technology, and the most impactful decision Meme says she’s made in her leadership.

If you’re a nonprofit leader committed to equity, dignity, and visionary leadership, this conversation is for you.

Want our key takeaways from this conversation? Take a look at the show notes for this episode: https://www.futurenonprofit.com/meme-styles/