What To Wear For Investor Meetings - Sarah Bertram, Smile Tribe

Fundraising expert Julia Elliott Brown, the CEO of Enter The Arena, talks with Sarah Bertram from Smile Tribe about how she kick-started her personal life coach app business by raising £50,000, including how she effectively used a convertible loan pre-valuation, how she sustained her energy during her fundraising campaign, and the dilemmas on what to wear for investor meetings.

Smile Tribe's product is an app called Sophie - a personal life coach that improves your mental health and wellbeing using Artificial Intelligence

Raising pre-seed finance was a challenge for Smile Tribe, at the point where the business was yet to prove any traction.

In this episode, you'll discover...

• Why convertible loans can be a great way to raise finance quickly on an early stage first funding round
• Strategies to sustain your energy during your fundraising campaign
• Why deciding what to wear to an investor meeting can be tough when you're a female entrepreneur

For the full video interview, go to http://www.enterthearena.co.uk/Fundraising-Stories/