How to survive the "summer slump"

04/06/16 • 6 min

Most fundraisers experience a drop in giving during the summer months. Here are some tips for minimizing the pain by maximizing summertime revenue ... and other ways you can profitably use the summer months to improve your fundraising all year 'round.

Previous Episode

When the boss doesn't like your fundraising

It's one of the most common experiences in fundraising. You've created a powerful fundraising message. Then you show it to your boss -- and she hates it. We can't ignore bosses (and board members and other authorities) -- and they often dislike our best work. Because it's not aimed at them!

Here's how to gently make your case with your boss that whether she likes it or not isn't relevant -- and in fact, her dislike is a pretty good indicator that you've done it right! Practical steps that will help you put the good stuff out their and raise more money!

Next Episode

How old are your donors?

For most fundraisers, your donors are a lot older than you think. We'll look at why this is so and what it means for you: How do you communicate with these people? About what? And in which channels?

Knowing hold old your donors are -- and responding appropriately -- is the key to success in fundraising. Knowledge is power!