Full-Time Influencer Podcast

Have you been agonizing over your engagement recently? Here’s why you shouldn’t be so quick to panic. Across the board, many accounts are experiencing the same exact thing. With continuous platform updates and changes in follower behavior, a dip is only natural. But it can be amended by implementing the right knowledge and mindset. In this episode of the Full Time Influencer podcast, I walk you through why your engagement sucks and the steps you can take to get it back on the right track for linear growth.

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/season-2-episode-6

Sources mentioned:

FTI post mentioned: Should you delete your account and start over?!

Account mentioned: @ariel.land

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Timestamps:

(1:33) - Creator worth is not based on numbers

(4:39) - Instagram changes affecting feed and platform

(8:48) - Platform changes and increased competition decrease reach

(12:03) - Large break from social media leads to engagement dip

(20:01) - Lack of reels is main reason for engagement dip

(25:10) - Mindset important, don't let numbers determine self-worth

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

In order to go viral, you need to switch gears and think of Instagram as a video app, not a photo app.

We sit down with my friend, Karen Cheng from (@karenxcheng), about how she harnessed her creativity for short-form video content and amassed 100K+ followers in ONE day. Karen is proof that you can breakdown Reels to a science and she shares her perfected formula to achieve foolproof virality. This is an episode you do not want to miss, especially if you are still learning how to utilize the power of Reels to grow your own account.

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/season-2-episode-2-

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Timestamps:

(2:14) - First video made after leaving Microsoft & her virality

(6:55) - Break down what goes into virality and her process

(14:27) - Emotions she looks to invoke in people watching videos

(25:28) - Reels helped propel more growth afterwards

(36:55) - Growth with reels and success on TikTok and YouTube Shorts

(43:42) - Changes in approach to creative work as an influencer & future plans

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

New year, new me- and new Instagram?

Last year, Instagram made some very big changes, and they’re planning to make a few more this year as well. In this episode, we’ll be discussing the 5 biggest changes coming to Instagram this year, as well as a few predictions for the app’s future.

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/season-2-episode-1

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Timestamps:

(2:28) - Emphasis on video, particularly reels.

(9:58) - Possible phase-out of regular video, introduction of 3-minute reels.

(11:55) - Introduction of more editing tools and fun effects for reels.

(12:29) - Concern that aesthetic reels may become too saturated.

(15:45) - Increased user control over the interface.

(26:51) - Focus on supporting creators for full-time careers.

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

2021 was by far the best year in my career but also the worst year for me mentally. In this episode, I'll be going over what happened to my business in 2021 and also providing some personal life updates. I'll discuss the goals I set for myself at the start of 2021, and how many of those I managed to achieve. This also is the LAST episode of Season 1 of the Full-Time Influencer podcast, and we'll be coming to you in Jan 2022 with a brand new season!

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

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👉 Want to learn how to go viral with Reels? Inside our Reels Rocket Ship program, we teach you how to create engaging short-form videos and go viral with Reels. Join now to skyrocket your following on ReelsRocketShip.com

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Timestamps:

(4:25) - Review of 2021 goals and resolutions, including Dream Day.

(11:13) - Breakdown of 2021 achievements, lessons, and feelings.

(21:50) - Creation of full-time influencer podcast & clothing line,

(29:32) - Best but hardest year mentally, experienced burnout.

(33:03) - Cannot lose skills gained, despite others' actions.

(36:49) - Achieved most goals, but not specific numbers or YouTube channel.

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

Join me at my NEW LIVE editing workshop on January 27th HERE!

For the first time ever, I will be breaking down my most creative edits step-by-step so that you can also become an editing pro! I'll also cover the most common editing mistakes, my most recommended editing apps, other mobile editing tips and tricks, and more!

👉🏻CLICK HERE TO SAVE YOUR SPOT👈🏻

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Although 2023 started off slow in terms of brand deals, a huge turnaround in occurred in the latter half of the year. During this period, I had the opportunity to collaborate with numerous high-profile brands, including Coca-Cola. As I reflect on the last year, I identified four key reasons as to why 2023 was such a profitable year for me. If you aspire to land higher-paying brand deals in 2024, you need to tune into this episode.

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@tinalee). I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

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Timestamps:

(1:30) 2023 Overview

(3:51) Unique content & creative edits

(8:04) Content usage rights, exclusivity, whitelisting

(12:03) Longer-term brand partnerships

(16:24) Brand image

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References:

Coca-Cola

Expedia

StitchFix

Royal Caribbean

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube