Episode 22: Crafting Purpose-Driven Retail Teams (Chris Freeman)

Empowering retail teams with purpose takes more than good intentions. 😌

Chris Freeman, SVP Store Operations at Michaels, says brand values must come with "batteries included." Not just stated, but actively demonstrated. ➡️ 🎯

For Chris, that means approaching opportunities and obstacles from a servant mindset. With over 30 years in retail, from asset protection to custom framing manufacturing, Chris has a knack for solving complex operational challenges while fostering a culture where all team members can be connected to the company's purpose. ❤️‍🔥

At Michaels, he spearheaded “Makers Like Me,” an initiative supporting team members with special abilities, and he advocates for workforce models that offer store employees meaningful career paths.

In this episode of FRONTLINE FRIDAYS, Chris will join Ron Thurston to share lessons from his unique, purpose-driven path.

They'll dig into:

▪️ Practical ways to pass on servant leadership principles to your frontline teams ▪️ Strategies to ensure your team not only hears but lives your brand's core values ▪️ How to help your staff find real purpose in their work, boosting engagement and reducing turnover ▪️ Insights on shifting workforce models to open up career paths and strengthen team commitment