#5 Target Audience (Why you need a specific target audience and what we don’t recommend + Positioning / target group definition, Customer Avatar)

From Scratch: Turn your skill into a profitable business

09/18/24 • 15 min

In this episode, we’re breaking down the importance of defining your target audience. We’ll show you why having a clear focus on who you’re speaking to is crucial for your success as a coach, and what mistakes to avoid when trying to appeal to everyone.
HIGHLIGHTS:

Why having a specific target audience is critical
How to create a Customer Avatar that helps you connect with your ideal clients
What happens when targeting too broad of an audience

LINKS:

Download our free 30 Coaching Niches guide for ideas on how to start your coaching business: https://confidentlywomen.info/30pcn
Apply for the Personal Brand Masterclass to build a coaching business around your unique skill and brand. Apply for one of the spots here: https://confidentlywomen.info/PDAPP
Join "The Confidentlywomen Inner Circle" newsletter for exclusive business insights, strategies, and actionable tips to help you build a profitable coaching business: https://confidentlywomen.info/NWL

FOLLOW:

confidentlywomen: https://www.instagram.com/confidentlywomen/
Maribel: https://www.instagram.com/maribel.franchescaa/
Selina: https://www.instagram.com/iamselinaargast/

09/18/24 • 15 min

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