S1 Episode 13: Hop Reach - Brewing Our Ideal IPA

10/03/22 • 38 min

From Maine, With Love - An Allagash Brewing Podcast

The task was clear: brew an IPA that is exactly what we’d want to reach for. But with so many options for hops, malt, and everything else, how did our brewers land on that perfect recipe? That’s the question we’re tackling on this podcast with the help of Jason, our Brewmaster, and Patrick, our technical R&D brewer. In this episode you’ll hear all about the various versions, the company-wide feedback, and the many, many tasty beers that eventually led us to the recipe for Hop Reach IPA.
This is part one of a three-part podcast series that’s all about our upcoming IPA, Hop Reach, which we’ll be releasing in January of 2023.

Previous Episode

S1 Episode 12: Tasting Beer For Your Job

Beer sensory is a fancy way of saying "tasting beer." It's also a fancy way of tasting beer, because it aims to break down why beer tastes the way it does, and how we can go about making beer taste consistently delicious, every single brew. If that sounds interesting, it's because it is! And, in this episode, we dive deep into our sensory program with Karl, our beer-tasting guru here at Allagash.

Next Episode

S1 Episode 14: Hop Reach - Branding our Ideal IPA

So we knew we wanted to brew a delicious IPA, but what to call it? And, for that matter, what should the packaging look like? And then what should we sell it in: bottles or cans? In this episode, we’re joined by Naomi Neville, our Sales Director, and Jeff Pillet-Shore, our Marketing Director, to talk through the thought process, absolutely humongous number of options, and crucial decisions that led us to the name, and brand, of Hop Reach.

From Maine, With Love - An Allagash Brewing Podcast - S1 Episode 13: Hop Reach - Brewing Our Ideal IPA

Transcript

Brett Willis00:00:00.000

This is From Maine with Love, an Allagash

Brett Willis00:00:03.641

Brewing podcast where we talk about beer, our community here in Maine, and things that generally make us happy. I personally had a great time again, as always recording this one. Yeah , Yeah.

Liz Wilson00:00:14.039

Patrick and Jason are just, you know, Yeah , they're great people.

Brett Willis