Replay - Ep. 109 - Why You Can't Ignore Video with Shelley Paulson

09/08/22 • 34 min

We are in the middle of a replay series where we are re-releasing some of our favorite podcast episodes that are specifically by our upcoming speakers for the Hair of the Dog Summit, which will run from Sept. 13-15.
In this replay, we bring back Shelley Paulson and her episode where we talked all about the need for video in our business.
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109 - Earlier this year, head of Instagram Adam Mosseri announced that IG is no longer a photo sharing app. Cue the record scratch. Say wut??

If you've spent a minute on social media lately, the pivot to prioritizing video comes as no surprise. Equine photographer Shelley Paulson has been watching the trend develop for years, which is why she started dabbling in video creation back in 2014.

This week, Shelley joins me to talk about what's changed in the world of video, and how you can take advantage of video's emotional power—both for increased reach in your marketing efforts and to create a better experience for your clients.

What To Listen For:

How standards for video production have shifted in recent years
The most challenging part of offering video to clients
Ideas for mixing stills and video
How to leverage video for commercial opportunities
What Shelley predicts for the future of video and technology

Resources From This Episode:

JOIN THE PARTY:

Join our free pet photography community
More pet photography resources here
Connect on Insta
Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy!
Check out my gear and my favorite books.
Grab my book! Pet and Horse Photography for Everybody

What To Listen For:

How standards for video production have shifted in recent years
The most challenging part of offering video to clients
Ideas for mixing stills and video
How to leverage video for commercial opportunities
What Shelley predicts for the future of video and technology

Resources From This Episode:

JOIN THE PARTY:

Join our free pet photography community
More pet photography resources here
Connect on Insta
Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy!
Check out my gear and my favorite books.
Grab my book! Pet and Horse Photography for Everybody

Previous Episode

REPLAY - Ep. 137 - The Secrets to Business Success with Jeff Brown

We are in the middle of a replay series from our favorite podcast episodes, and actually, these episodes are with some of the speakers for the upcoming Hair of the Dog Summit!
In this replay, we are bringing back our interview with Jeff Brown - The Photographer's Mentor!
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137 - Jeff Brown may have the most unique photographer origin story I've heard yet. And while he's made his share of goofs—like forgetting to load the film while photographing Prince Phillip—these days, he puts his hard-won business knowledge to work as The Photographers' Mentor.

Join me this week to hear what Jeff learned while building multiple 6-figure photography businesses, and how you can find similar success.

What To Listen For:

Why focusing on financial goals is a mistake
What led other photographers to resent Jeff and his business partner
The power of binary goals and deconstructing goals
The one critical thing Jeff does every Sunday night
How to leverage joint ventures in your marketing

If you struggle to get through your to-do list, you'll especially appreciate Jeff's hacks for getting things done (and you might just appreciate his journal, linked below).

Resources From This Episode:

JOIN THE PARTY:

Join our free pet photography community
More pet photography resources here
Connect on Insta
Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy!
Check out my gear and my favorite books.
Grab my book! Pet and Horse Photography for Everybody

Next Episode

REPLAY - Ep. 51 - The Best Gear for Pet Photography with Charlotte Reeves

We are in the middle of a replay series where we are re-releasing some of our favorite podcast episodes that feature our for the upcoming Hair of the Dog Summit.
In this replay, we 're rebooting one of Charlotte Reeves' episode where we talked about the best gear for pet photography. Enjoy!
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051 - Turns out, returning guest Charlotte Reeves and I have a *lot* of thoughts when it comes to camera gear! Not surprising, I guess, for two pet photographers who've been shooting for a collective 25 years. 😯 Join our lively conversation and get the lowdown on the latest gear options, plus stories about scammers, soggy dogs and my enormous man-hands.

What To Listen For:

What to consider when choosing your camera body
How to build up your kit if you're just starting out
The lenses we couldn't live without—and the one that I'm drooling over!
Which lens brands tend to require micro-adjustments
The advantages and disadvantages of using a lens adapter
Practical ways to use Animal Eye AF (and when you should avoid it)

If you've found yourself frustrated that you can't nail your shots, well, it might be a matter of needing more practice. But it might also be that the gear you have isn't suited to the job you're asking it to do. After listening to this episode, you'll be well-equipped to make better decisions about buying (or selling!) your gear.

Resources From This Episode:

JOIN THE PARTY: