Some people are convinced they can't sell a new product.  Then the next day, another person does just that

The thought f having thousands, even millions of people viewing your products or services is fantastic, it can bring your brand t new heights.

Let's discuss the 5 reasons why Storytelling in sales is important and I will explain how you can use Storytelling online.

 ●● This podcast is available as (web) Story as well
https://masha.ai/story/the-importance-of-story-telling-in-sales

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When we talk about this subject, most of the articles explain how giant Amazon is, the pro and cons of working with Amazon as a local shop.

Today I want to bring you another point of view, the one where local businesses are doing wrong and why they should change their mindset.

●● Read the full article + links to examples
https://frederik.today/blog/local-business-errors-vs-amazon

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The phone rings in my office. I picked up; the Sales VP asked me to come to his office as our Japanese partners arrived to greet them. I was not prepared. I was in jeans and a t-shirt as we had to install a lot of computers for the new shops. Anyway, I went down.

Our Japanese partner, who brought a translator with him, a woman was standing there, and I greeted him the European way. The translator translated, and of course, as European, I looked into her eyes.

That’s not done! Let’s say I completely messed up the first impression to put it nicely.

To fix it, the day after, I went back, wearing a suit and followed the Japanese politeness rules. The Japanese partner just replied politely “Nice to meet you”, and that was it, they sign the deal for the next fashion season, and they left back to Japan.

Writer’s note

To put this in the right perspective, I was Head of IT worldwide for a Fashion company during the day, during the night I did PR and the Japanese partner was interested in our Kids Fashion Line. The Japanese partner was the CEO; let’s call him Haruto. This story happened around 20 years ago. I can talk about it, but I will not reveal names. people who know me, know about who I am talking about, that’s enough and that the story is real

Easier said than done… a whole table of business people not talking about business. And as you can expect… they started talking business. I needed to chance the subject fast. First about easy, simple topics, but every time Ranbir and Haruto switched to business.

I had no other choice than going some more explicit, some more non-political correct matters. So I asked about Tattoos.

Haruto second hand told me that Tattoo’s in Japan are related to specific cultural groups, and Ranbir said to me that Tattoo’s in India are often related to religion. I explained Tattoo’s in Europe is more about fashion and expression of the individual.

After 10 minutes talking the culture and religion parts of Tattoos, Haruto put his hand around my shoulder, he started to speak English to me, saying “I like you, I observed you, and you came here with us while others don’t want to join us. Then he told that his friends and partners have the jacket tattoo (the typical tattoo of the Yakuza)

The only thing I could reply was “you speak English?” He laughed and bowed his head

Learn more:
https://frederik.today/blog/dinner-with-the-japanese-mafia-yakuza

Sponsors:

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Marketing is no longer about the stuff that you make, but about the stories you tell.
- Seth Godin

This episode will talk about Brand Web Stories.  Brand Web Stories is a web based version of the popular stories on LinkedIn, Facebook, Instagram, Twitter, Snapchat,...

I will explain what are Web Stories, the big advantages, like top Google Search Results and I will tell you about our test with Google in Brazil.

Let's boost your business!

Live Examples:
https://masha.ai/brandstories/info

Brands (your competitors) with a Brand Web Story
https://masha.ai/brands

To contact me:
https://frederik.today

Sponsors

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Amazon Founder Jeff Bezos isn't the richest person in the world anymore, beaten by a French citizen Bernard Arnault, CEO of LVMH.

Who are the other billionaires in Europe, the old continent and are there any women?

I can say that that the European Billionaires thrived during the pandemic year 2020

Follow me with a quick top 10 of the wealthiest people in Europe, who they are, where they live, and what they do.

●● Full Article + Video
https://frederik.today/blog/top-10-richest-people-in-europe-2021

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