Founder's Journal

Episode 1: Welcome to the FIRST EPISODE of The Crazy Ones, hosted by fellow friends, founders, and builders, Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji). Today, we talk about the rise and the insane $700M evaluation of Liquid Death, then we get into how to make your pitch deck UNDENIABLE to investors, and finally the truths that you need to know as a tech entrepreneur.

1:03 - Liquid Death’s $700M Valuation

8:15 - Sophia Amoruso on Nasty Gal, her $100 Revenue Business, Girlboss & Business Class

8:53 - Jesse Pujji on building the biggest FaceBook marketing business, his venture studio Gateway X

11:57 - Bootstrapping as a state of mind vs. Raising money from Venture

15:03 - Jesse’s pitch on his e-commerce business Kahani

24:38 - Jeff Bezos’ Flywheels on how to make a “defensible” business

26:25 - The #1 Question Entrepreneurs need to Ask In A Pitch

32:35 - Jesse on the idea of “unfair advantage” for entrepreneurs

39:10 - Executive Coaching as a ‘pyramid scheme’ to make $1M in a year

41:20 - Startup AMA

Links Referenced:

• Liquid Death’s Valuation | Bloomberg
• Martha Stewart’s Liquid Death Collab
• Jesse Pujji’s Tweet Thread on Kahani’s Deck
• Sophia Amoruso’s Business Class

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Episode 43: Giving feedback is crucial for every leader. But more often than not, feedback can be perceived as harsh criticism which can be detrimental to your business. Alex Lieberman (@businessbarista) shares with you 6 rules to giving constructive feedback that can be the keys to success to your team.

#1 - Ask a lot of questions

#2 - Come with a solution to every problem

#3 - Show you care about the person and their goals

#4 - Feedback giving is a two-way street

#5 - Speak their language

#6 - Avoid compliment sandwiches

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We’re closing out this week’s miniseries with a brand edition of Startup Crossfit. I take a business idea and run it through the gauntlet to see if it is poised for success or primed for failure.

Check out the full transcript of this episode below, and if you have any ideas for our show, email me at [email protected] or my DMs are open @businessbarista.

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In this classic episode, I break down a four-step process for efficiently learning about any new topic personally or professionally.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at [email protected] or my DMs are open @businessbarista.

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Announcing the launch of Morning Brew's newest podcast, The Crazy Ones! Hosts Alex Lieberman, Sophia Amoruso, and Jesse Pujji, will be delivering the sharpest insights and unfiltered opinions about the issues affecting founders today, and the information you need to know to build a better business. Episodes release every Tuesday, starting October 11th.

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