Want More Real Estate Business? Do This... 📈🔥 | Founders Club ft. Steven Amaya

Social media can be an incredibly valuable tool for growing your real estate business, but most realtors and agent teams fall short by focusing on themselves and posting the same old uninspiring content. To win online, you have to connect with the people in your target market. So, how do you build rapport with the community through social channels? What types of videos build the most engagement? How do you create quality content, even if you can’t afford an in-house media team?

Connect with Founders Club Host Oliver Graf on Instagram

Steven Amaya is the entrepreneur behind Amaya Group Real Estate, one of BombBomb’s Top 10 Real Estate Video Influencers of 2018 and the REAL Trends 12th-ranked team in the state of California. Steven’s team is known for their focus on community ties, and A|G’s social media content makes them the best local guides in Moreno Valley.

Today on the podcast, Steven joins Oliver to share his definition of ‘the human touch’ and explain how A|G uses media to connect with the community. He offers insight around marketing with video, describing the types of footage the team shoots and the advantage to filming client testimonials. Listen in for Steven’s advice on taking advantage of Instagram stories and learn how to grow your business with hyperlocal social content!

Key Takeaways

[1:26] Steven’s definition of ‘the human touch’

• Relate to people in target market
• Identify avatar and focus around that

[3:49] How A|G uses media to connect on another level

• IE Foodies + IE Scenes to highlight community
• Unplanned interviews (e.g.: Day of the Dead)

[7:26] Steven’s real estate journey

• License right out of HS (3 homes first year)
• Got into flips, wholesaling until recession
• Joined Coldwell Banker, top agent in 12 months

[10:45] Steven’s insight on marketing with video

• Don’t make it about you
• Necessary in showing local expertise

[13:28] The types of videos A|G shoots

• General brand awareness
• Community highlights
• Client testimonials
• Real estate tips, process

[17:14] How A|G makes it easy for clients to leave reviews

• Email campaign (links to Google, Yelp + Zillow)
• Provide bullet points and keywords
• 10-minute video shoot, ask for feedback

[21:49] Steven’s advice for agents without a media team

• Use free apps (e.g.: Canva, iMovie, SMOVE, etc.)
• Take advantage of Instagram Stories

[24:01] What content is winning in Instagram Stories

• Day in life of agent
• Funny GIFs, ping pong in office

[27:11] Steven’s tips for growing your business with media

• Don’t make it about you or real estate
• Focus content on client experience + community
• Don’t overthink, ‘just do it’

[28:22] What Steven wishes he’d known when he started

• Surround self with super-successful people
• Be yourself 1,000%

Connect with Steven

A|G Group Real Estate

A|G on Facebook

A|G on Instagram

A|G on YouTube

IE Foodies

IE Scenes

Connect with Oliver

Big Block Realty

Oliver on Facebook

Oliver on LinkedIn

Resources