Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders

In this episode, Melinda offers an alternative to the traditional elevator pitch by focusing on connections rather than just selling. By marketing and attracting the right audience, you can get the right people, the right way. Embrace authenticity and effective forms of communication as you share 'your story,' actively listen, and build meaningful connections in any timeframe. Find out why a 'one size fits all' approach is not ideal as you tailor a specific and premium experience for your potential clients and partners!
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Learn More About The Challenge https://bit.ly/3KXVAa4
Free Resources and Tools https://bit.ly/47T1eV6
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Website: https://bit.ly/3PfAO8z
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Get in touch at [email protected]

The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers.

Learn more about Melinda

Melinda Colón is a Strategic Marketer, Mentor, Coach, Consultant, and Speaker. In this video, Melinda shares strategies for scaling your business! Melinda walks you through how to barter your services or products so you can build an advocate for your brand.
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Learn more about Melinda
Website: www.melindacolon.com
Instagram: www.instagram.com/melindacolon_
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About Melinda: An award-winning marketing powerhouse.
With twenty years of business and marketing experience, Melinda Colón gets real results for her clients that impact their ROI to the tune of BILLIONS of dollars secured.
Now she's helping business build profitable consistent cashflow businesses through her program Consistent Cashflow for Creatives to help people have freedom and flexibility in their lives. Her career took her from corporate to becoming a business owner with a five-figure month consistently since month 1!
Join the Challenge today! https://www.melindacolon.com/

Support the Show.

The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers.

Learn more about Melinda

In today's episode, we are discussing the value of a go/no-go process and the benefits of utilizing the tool to improve BD and marketing efforts. At FortisOBM, our go/no-go process is pretty stringent, effectively validating our value to the organization and our commitment to quality and a return on investment. This process has proven to be one of the things that make FortisOBM one of the top marketing agencies solely focused on supporting A/E/C + CRE firms. Tune in to learn more about how a go/no-go process standard can support your organization’s business development and marketing initiatives.

Support the Show.

The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers.

Learn more about Melinda

In this episode join Melinda talks to customer relationship management (CRM) system expert Lindsay Diven. Tune in as they discuss the upfront challenges but the fruitful rewards of executing and implementing a well-oiled and maintained CRM system. Share in the anecdotes & practical tips and tricks that can give your business that streamlined edge you might be looking for.
Connect with Lindsay

For more than 17 years, Lindsay has worked with architecture and engineering firms to build sales and marketing strategies that resulted in increased revenue growth and profit. This included serving as a Marketing Director and Principal for a 300-person A/E firm. In that role, she was a member of the executive team responsible for leading the firm’s marketing and business development strategy, oversaw six market lines with a team of 16 sales and marketing professionals.

Now, she is the marketing and sales manager for Full Sail Partners. She oversees marketing campaigns to position the firm as a leading provider of Deltek Vantagepoint and Blackbox Connector software solutions and business consulting for A/E/C firms.

She is also the founder of Marketers Take Flight, an A/E/C-industry specific marketing and business development training company, hosts a podcast by the same name, and is the creator of The Proposal Pro and Content Marketing Clarity Courses.

Outside the office, she is married to an amazing man, has two kids, and a labradoodle; attempts to work out regularly; and enjoys a glass of wine. She’s addicted to real estate investing and her beloved Florida Gators.
Website: https://www.marketerstakeflight.com/

LinkedIn Personal Profile: https://www.linkedin.com/in/lindsaydiven/

LinkedIn Page: https://www.linkedin.com/company/marketerstakeflight/

Instagram: https://www.instagram.com/lindsaydiven

Facebook Page: https://www.facebook.com/MarketersTakeFlight

Facebook Group: https://www.facebook.com/groups/marketerstakeflight

YouTube Channel: https://www.youtube.com/channel/UC4-mVGlmYmigkpnrOLBxPfw

CRM Workflow Webinar - https://www.marketerstakeflight.com/crm-workflow-webinar

CRM Podcast Episode - https://www.marketerstakeflight.com/selecting-best-crm

Support the Show.

The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers.

Learn more about Melinda

In this solo episode, Melinda shares her journey about being a multi-passionate entrepreneur and serving her FortisOBM.com, ThriveBuildAEC.com, and MelindaColon.com coaching and consulting clients with excellence while deciding to pivot to serve leadership make an impact that benefits the team.
Shared in this Episode
Thrive Build AEC, a solution for marketing professionals in the AEC industry. The AEC Marketing Accelerator is now on-demand. Go to www.thrivebuildaec.com to learn more.
The Marketer’s Refresh > www.thrivebuildaec.com

Thrive Build AEC YouTube Channel
Recommended Books
Grit
Ideal Team Player
Marketing & Communications Support > FortisOBM.com

Strategy & Coaching for Marketers > ThriveBuildAEC.com

Strategy & Coaching for Decision Makers > MelindaColon.com

The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers.

Learn more about Melinda