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Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders

Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders

Fractional CMO | Strategist | Marketer | Speaker | Coach

Are you at the helm of an AEC firm, steering through the complex landscape of the built environment, or leading the charge in marketing and business development? The Fortis Baseline Podcast is your strategic ally, crafted specifically for decision-makers, marketers, and business developers within the AEC industry.

Join Melinda Colón, a seasoned Fractional CMO, Speaker, and Marketing & Business Strategist with a profound track record of empowering small and mid-size firms to make healthy revenue growth by increasing marketing efficiency and win-rates through strategic planning and production solutions.

Each episode of the Fortis Baseline Podcast is designed to inspire you to think critically, learn vigorously, and apply actionable strategies to simplify and optimize your firm's operations. Gain insights on vital topics such as client experience (CX), the client journey, business development, and marketing and communications.

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Top 10 Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders Episodes

Goodpods has curated a list of the 10 best Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders episode by adding your comments to the episode page.

Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders - Why Elevator Pitches Don't Work

Why Elevator Pitches Don't Work

Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders

play

09/27/23 • 9 min

In this episode, Melinda offers an alternative to the traditional elevator pitch by focusing on connections rather than just selling. By marketing and attracting the right audience, you can get the right people, the right way. Embrace authenticity and effective forms of communication as you share 'your story,' actively listen, and build meaningful connections in any timeframe. Find out why a 'one size fits all' approach is not ideal as you tailor a specific and premium experience for your potential clients and partners!
===================================================
Learn More About The Challenge https://bit.ly/3KXVAa4
Free Resources and Tools https://bit.ly/47T1eV6
===================================================
Website: https://bit.ly/3PfAO8z
Instagram: https://bit.ly/3PhChvh
Facebook: https://bit.ly/3Pjdmre
LinkedIn: https://bit.ly/3OXJCid
YouTube: https://bit.ly/3Z8qFOe
===================================================
Get in touch at [email protected]

Support the show

The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers.

Learn more about Melinda

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Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders - Ep 41 - How to Barter Services and Get Ultimate Value

Ep 41 - How to Barter Services and Get Ultimate Value

Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders

play

08/15/23 • 23 min

Melinda Colón is a Strategic Marketer, Mentor, Coach, Consultant, and Speaker. In this video, Melinda shares strategies for scaling your business! Melinda walks you through how to barter your services or products so you can build an advocate for your brand.
===================================================
Learn more about Melinda
Website: www.melindacolon.com
Instagram: www.instagram.com/melindacolon_
===================================================
About Melinda: An award-winning marketing powerhouse.
With twenty years of business and marketing experience, Melinda Colón gets real results for her clients that impact their ROI to the tune of BILLIONS of dollars secured.
Now she's helping business build profitable consistent cashflow businesses through her program Consistent Cashflow for Creatives to help people have freedom and flexibility in their lives. Her career took her from corporate to becoming a business owner with a five-figure month consistently since month 1!
Join the Challenge today! https://www.melindacolon.com/

Support the Show.

The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers.

Learn more about Melinda

bookmark
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Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders - Ep. 22 - The Value of a Go or No-Go Process

Ep. 22 - The Value of a Go or No-Go Process

Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders

play

06/29/22 • 20 min

In today's episode, we are discussing the value of a go/no-go process and the benefits of utilizing the tool to improve BD and marketing efforts. At FortisOBM, our go/no-go process is pretty stringent, effectively validating our value to the organization and our commitment to quality and a return on investment. This process has proven to be one of the things that make FortisOBM one of the top marketing agencies solely focused on supporting A/E/C + CRE firms. Tune in to learn more about how a go/no-go process standard can support your organization’s business development and marketing initiatives.

Support the Show.

The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers.

Learn more about Melinda

bookmark
plus icon
share episode
Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders - Ep. 40 - The Automation Avenue: Mastering CRM for Success! (with guest Lindsay Diven)

Ep. 40 - The Automation Avenue: Mastering CRM for Success! (with guest Lindsay Diven)

Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders

play

06/28/23 • 34 min

In this episode join Melinda talks to customer relationship management (CRM) system expert Lindsay Diven. Tune in as they discuss the upfront challenges but the fruitful rewards of executing and implementing a well-oiled and maintained CRM system. Share in the anecdotes & practical tips and tricks that can give your business that streamlined edge you might be looking for.
Connect with Lindsay

For more than 17 years, Lindsay has worked with architecture and engineering firms to build sales and marketing strategies that resulted in increased revenue growth and profit. This included serving as a Marketing Director and Principal for a 300-person A/E firm. In that role, she was a member of the executive team responsible for leading the firm’s marketing and business development strategy, oversaw six market lines with a team of 16 sales and marketing professionals.

Now, she is the marketing and sales manager for Full Sail Partners. She oversees marketing campaigns to position the firm as a leading provider of Deltek Vantagepoint and Blackbox Connector software solutions and business consulting for A/E/C firms.

She is also the founder of Marketers Take Flight, an A/E/C-industry specific marketing and business development training company, hosts a podcast by the same name, and is the creator of The Proposal Pro and Content Marketing Clarity Courses.

Outside the office, she is married to an amazing man, has two kids, and a labradoodle; attempts to work out regularly; and enjoys a glass of wine. She’s addicted to real estate investing and her beloved Florida Gators.
Website: https://www.marketerstakeflight.com/

LinkedIn Personal Profile: https://www.linkedin.com/in/lindsaydiven/

LinkedIn Page: https://www.linkedin.com/company/marketerstakeflight/

Instagram: https://www.instagram.com/lindsaydiven

Facebook Page: https://www.facebook.com/MarketersTakeFlight

Facebook Group: https://www.facebook.com/groups/marketerstakeflight

YouTube Channel: https://www.youtube.com/channel/UC4-mVGlmYmigkpnrOLBxPfw

CRM Workflow Webinar - https://www.marketerstakeflight.com/crm-workflow-webinar

CRM Podcast Episode - https://www.marketerstakeflight.com/selecting-best-crm

Support the Show.

The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers.

Learn more about Melinda

bookmark
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share episode
Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders - Ep. 41 - Reflections of Biz for Personal Growth

Ep. 41 - Reflections of Biz for Personal Growth

Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders

play

07/26/23 • 33 min

In this solo episode, Melinda shares her journey about being a multi-passionate entrepreneur and serving her FortisOBM.com, ThriveBuildAEC.com, and MelindaColon.com coaching and consulting clients with excellence while deciding to pivot to serve leadership make an impact that benefits the team.
Shared in this Episode
Thrive Build AEC, a solution for marketing professionals in the AEC industry. The AEC Marketing Accelerator is now on-demand. Go to www.thrivebuildaec.com to learn more.
The Marketer’s Refresh > www.thrivebuildaec.com

Thrive Build AEC YouTube Channel
Recommended Books
Grit
Ideal Team Player
Marketing & Communications Support > FortisOBM.com

Strategy & Coaching for Marketers > ThriveBuildAEC.com

Strategy & Coaching for Decision Makers > MelindaColon.com

Support the show

The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers.

Learn more about Melinda

bookmark
plus icon
share episode
Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders - S2E1 - Offers, How to Scale a Service Based Business (3 Cs Challenge)

S2E1 - Offers, How to Scale a Service Based Business (3 Cs Challenge)

Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders

play

08/02/23 • 15 min

The number one reason businesses fail is due to a lack of consistent cashflow. In this solo episode, Melinda invites listeners to learn about how they can achieve consistency as they grow a highly profitable business.
Shared in this Episode
Discover how to take your service-based business and grow it into multi-six figures a year without having to hire a team or integrate complex strategies. Take the Consistent Cashflow for Creatives Challenge. https://www.melindacolon.com/
Marketing & Communications Support > FortisOBM.com

Strategy & Coaching for Marketers > ThriveBuildAEC.com

Strategy & Coaching for Decision Makers > MelindaColon.com

Support the show

The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers.

Learn more about Melinda

bookmark
plus icon
share episode
Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders - Top 3 Pricing Strategies for Service-Based Businesses

Top 3 Pricing Strategies for Service-Based Businesses

Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders

play

08/23/23 • 29 min

On this episode, I address common questions about how to price services and products, emphasizing the importance of considering expenses and profit margins. I also highlight the significance of understanding your target clients and their needs when determining pricing. By the end, you will have a better understanding of how to strategically price their offerings to ensure profitability and success.
Shared in this Episode
Marketing & Communications Support > FortisOBM.com
Strategy & Coaching for Marketers > ThriveBuildAEC.com
Strategy & Coaching for Decision Makers > MelindaColon.com

Support the show

The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers.

Learn more about Melinda

bookmark
plus icon
share episode
Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders - Discovering the Path to Consistent Cash

Discovering the Path to Consistent Cash

Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders

play

08/29/23 • 22 min

At its core, the challenge is centered around a simple yet profound concept: to empower business owners to transition from the unpredictable feast or famine cycle to a place of security and freedom, where the assurance of consistent cash flow becomes a reality.
===================================================
Learn More About The Challenge https://bit.ly/3KXVAa4
Build a profitable business that you love on purpose so you can earn $10k+/mo, consistently by discovering a perspective in reach of your dream business.
Free Resources and Tools https://bit.ly/47T1eV6
===================================================
Website: https://bit.ly/3PfAO8z
Instagram: https://bit.ly/3PhChvh
Facebook: https://bit.ly/3Pjdmre
LinkedIn: https://bit.ly/3OXJCid
YouTube: https://bit.ly/3Z8qFOe
===================================================
Get in touch with Melinda's team at [email protected]

Support the show

The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers.

Learn more about Melinda

bookmark
plus icon
share episode
Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders - Ep 41 - The Heart and Head Selling Method

Ep 41 - The Heart and Head Selling Method

Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders

play

09/20/23 • 18 min

In this special episode, be part of Melinda's 'live audience' as she presents how valuable it is to niche down and make more money by implementing the 'Heart and Head' selling method. Learn how attracting the targeted few (rather than the larger and generalized masses) can lead to massive results by implementing this powerful method!
===================================================
Learn More About The Challenge https://bit.ly/3KXVAa4
Free Resources and Tools https://bit.ly/47T1eV6
===================================================
Website: https://bit.ly/3PfAO8z
Instagram: https://bit.ly/3PhChvh
Facebook: https://bit.ly/3Pjdmre
LinkedIn: https://bit.ly/3OXJCid
YouTube: https://bit.ly/3Z8qFOe
===================================================
Get in touch with Melinda's team at [email protected]

Support the Show.

The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers.

Learn more about Melinda

bookmark
plus icon
share episode
Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders - Bootstrapping Your Business

Bootstrapping Your Business

Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders

play

09/07/23 • 42 min

In this episode, Melinda shares her tips and experiences on bootstrapping a business. She discusses the importance of starting small and lean, creating a minimal viable product, and building a transferable skill stack. By focusing on client delivery, validating one's audience, and utilizing one's website as a revenue-generating platform, achieving success through your startup phase becomes not only possible but profitable.
===================================================
Learn More About The Challenge https://bit.ly/3KXVAa4
Free Resources and Tools https://bit.ly/47T1eV6
===================================================
Website: https://bit.ly/3PfAO8z
Instagram: https://bit.ly/3PhChvh
Facebook: https://bit.ly/3Pjdmre
LinkedIn: https://bit.ly/3OXJCid
YouTube: https://bit.ly/3Z8qFOe
===================================================
Get in touch with Melinda's team at [email protected]

Support the show

The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers.

Learn more about Melinda

bookmark
plus icon
share episode

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FAQ

How many episodes does Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders have?

Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders currently has 49 episodes available.

What topics does Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders cover?

The podcast is about Careers, Copywriting, Small Business, Entrepreneurship, Strategy, Branding, Training, Podcasts, Marketing, Business, Social Media, Graphic Design and Coaching.

What is the most popular episode on Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders?

The episode title 'Ep. 32 - Networking for Introverts' is the most popular.

What is the average episode length on Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders?

The average episode length on Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders is 20 minutes.

How often are episodes of Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders released?

Episodes of Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders are typically released every 14 days, 1 hour.

When was the first episode of Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders?

The first episode of Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders was released on Jun 28, 2021.

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