Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders

Are you at the helm of an AEC firm, steering through the complex landscape of the built environment, or leading the charge in marketing and business development? The Fortis Baseline Podcast is your strategic ally, crafted specifically for decision-makers, marketers, and business developers within the AEC industry.

Join Melinda Colón, a seasoned Fractional CMO, Speaker, and Marketing & Business Strategist with a profound track record of empowering small and mid-size firms to make healthy revenue growth by increasing marketing efficiency and win-rates through strategic planning and production solutions.

Each episode of the Fortis Baseline Podcast is designed to inspire you to think critically, learn vigorously, and apply actionable strategies to simplify and optimize your firm's operations. Gain insights on vital topics such as client experience (CX), the client journey, business development, and marketing and communications.