ForthRight Women

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April Martini - Co-Founder of ForthRight People and ForthRight Women

ForthRight Women

03/06/23 • 26 min

Welcome to the first ForthRight Women episode! In this podcast, we address challenges facing women leaders today. These conversations are unapologetically real, highlighting the ups and downs of women in leadership roles we all can relate to. In this debut, our Co-Founder April Martini gets real on how she de-stresses, how her personality impacts her approach to business, and her morning and nightly routines that complete her day.

If you’re interested in becoming a ForthRight Woman, reach out to us at: ForthRight-Women.com.

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Build Empathy (Marketing Smarts)

ForthRight Women

01/19/24 • 56 min

Empathy fuels relationships. But it can be a tricky thing in the office. How do you build empathy in the workplace? It comes down to active listening, seeking to know your staff on a personal level, respecting your employees by having the tough conversations, and making changes once you have feedback. You might also run into some hurdles with empathy, including team members who are not naturally empathetic, companies that don’t value soft skills, and even being accused of being “too soft” yourself. This is an area we’re super passionate about and have loads of experience in from a variety of different workplaces. Let’s build some empathy.

If you’re interested in becoming a ForthRight Woman, reach out to us at: ForthRight-Women.com.

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Brand Story (Marketing Smarts)

ForthRight Women

06/12/24 • 49 min

A Brand Story is a powerful tool when created and utilized properly. It’s a key differentiator to the success of any business. Unfortunately, too many companies phone it in when it comes to their brand story, or even worse...decide not to create one entirely. At some point, it catches up to them in a bad way. In this episode, we discuss how to ensure you have the right Brand Story to set your foundation and the ability to use it as a lens for every decision your brand makes, leading to the ultimate brand and business success. Our example of a brand who leverages their Brand Story to the fullest is Moxy Hotels by Marriott.

We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com

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Get over Procrastination (Marketing Smarts)

ForthRight Women

02/21/24 • 44 min

Procrastination is something we all struggle with...eventually. No matter how hard we try, there are still things on our list we avoid and keep pushing back. How do you get over that procrastination hump? Admit you’re procrastinating, do one thing to get the ball rolling and then do another thing, don’t start multiple things at the same time, and reward yourself for overcoming procrastination. Let’s dive in before we waste any more time.

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Vigilant Leadership (Marketing Smarts)

ForthRight Women

10/20/23 • 67 min

“Leading from afar” has become a hot topic due to remote working environments. But even before our recent situation mandated it, we have found the very best type of leaders have the ability to do so from afar. This means giving their teams space and autonomy to do things their own way. And the benefit? They end up with higher performers and better results than those who micromanage. We call this Vigilant Leadership, meaning a leader is keeping careful watch over progress and results, but not involved and hands-on at every turn. In this episode, we speak to Vigilant Leadership best practices and how this can lead you to an entirely new level of success. We discuss John Mackey, Founder of Whole Foods, and how his practice of Vigilant Leadership resulted in business success and committed team members.

If you’re interested in becoming a ForthRight Woman, reach out to us at: ForthRight-Women.com.

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Focus on Your Brand (Marketing Smarts)

ForthRight Women

05/15/24 • 58 min

Focusing on your brand in order to build or maintain a successful business is more important now than ever. We’ve unfortunately seen too many companies shortchange their brand given current business climates. So many excuses exist out there: 1. You’ll worry about brand later 2. Brand is only for products 3. It’s what big businesses do 4. It costs too much money 5. To be clear, this is NOT the way to go about building or maintaining a successful business. In this episode, we’ll speak to the differentiation a strong brand can bring and how it’s tied to business results. We’ll also discuss Peloton, and the impact this powerfully brand-led business has had on transforming a commoditized market and beating out competitors - all while broadening their audience reach on a regular basis.

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Better Problem Solver (Marketing Smarts)

ForthRight Women

02/23/24 • 40 min

Problem solving is a skill we need in all aspects of business and life. The better we get at it, the quicker and more efficient we become - leading to the results we want. Become a better problem solver by investigating possible solutions with a time limit, analyzing the options against the goals, enlisting the help of the RIGHT others, and testing-and-learning to optimize the solution. Let’s solve some problems.

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B2B Marketing (Marketing Smarts)

ForthRight Women

03/13/24 • 44 min

B2B marketing is a great way to attract business - and a great way to waste money, if you’re not careful. This works in your favor when you continue to focus on demand generation. But it’s easier said than done. So how do you increase demand for your products or services through B2B marketing tactics? We wanted you to learn from a true pro in the space, so we welcomed on Deanna Shimota, CEO of GrowthMode Marketing. They’re a demand generation agency focused on driving long-term growth.

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Respectful Debate (Marketing Smarts)

ForthRight Women

02/16/24 • 38 min

We encourage respectful debate. It has an ability to pull different POVs, expertise, and beliefs - and that can be a great thing for your business. BUT, there’s an art to it. You can disagree without being contentious by taking responsibility for your current set of beliefs and assumptions, knowing when you are being objective or subjective, not letting it get personal, and defining and consistently reinforcing the common goal. Let’s dive into the art of respectful debate.

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