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Forces for Good

Forces for Good

B Lab and Hueman Group Media

Forces for Good, a new podcast that tells the story of economic systems change through the lens of the B Corp movement.


Building on the foundation of our pilot season (a special series created in partnership with Finding Humanity, Webby People’s Voice Award Winner for Best Series in Public Service and Activism), Forces for Good takes a hard look at how businesses are solving the biggest societal and environmental problems of our time. Host Irving Chan-Gomez (Growth & Partnerships at B Lab Global) speaks with entrepreneurs and experts on what companies are doing to move beyond buzzwords, change destructive practices across industries, and drive positive impact for people and the planet.



Hosted on Acast. See acast.com/privacy for more information.

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Top 10 Forces for Good Episodes

Goodpods has curated a list of the 10 best Forces for Good episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Forces for Good for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Forces for Good episode by adding your comments to the episode page.

Forces for Good - How can business promote social justice activism?

How can businesses take part in movements for social and environmental justice? It might seem like a strange question — business is a core driver of negative impacts, from economic inequality to environmental extraction. Yet by examining their practices and changing for the better — and advocating for peers to do the same — businesses can unlock enormous potential for positive change. Activism has a place in corporate boardrooms, and businesses can enable activist work both among their employees and in their actions at a corporate level. In this episode we answer:

  • What does it mean to be a business activist — or an activist business?
  • How can business activism help companies envision and work toward what is truly needed to improve life for all people and the planet?
  • How is business activism tied to collective action in the business community, and how can they complement each other?

Guests include:

Amanda Gordon, Chief Customer Officer, Future Super

Charmian Love, Co-Founder, B Lab UK; Global Director of Advocacy, Natura & Co.

Pavithra Ram, Impact Navigator, Tony’s Chocolonely



Hosted on Acast. See acast.com/privacy for more information.

How can businesses take part in movements for social and environmental justice? It might seem like a strange question — business is a core driver of negative impacts, from economic inequality to environmental extraction. Yet by examining their practices and changing for the better — and advocating for peers to do the same — businesses can unlock enormous potential for positive change. Activism has a place in corporate boardrooms, and businesses can enable activist work both among their employees and in their actions at a corporate level. In this episode we answer:

  • What does it mean to be a business activist — or an activist business?
  • How can business activism help companies envision and work toward what is truly needed to improve life for all people and the planet?
  • How is business activism tied to collective action in the business community, and how can they complement each other?

Guests include:

Amanda Gordon, Chief Customer Officer, Future Super

Charmian Love, Co-Founder, B Lab UK; Global Director of Advocacy, Natura & Co.

Pavithra Ram, Impact Navigator, Tony’s Chocolonely



Hosted on Acast. See acast.com/privacy for more information.

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11/22/22 • 27 min

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Forces for Good - How can business act with purpose?

“Purpose-driven company.” You've likely heard these words, but what does it actually mean for a company to act with purpose? In the inaugural episode of B Lab’s original podcast, “Forces for Good,” we tackle how growing social and environmental conscientiousness in the business community has led many companies to rethink their mission and become increasingly accountable for impact beyond return on investment for shareholders—including how their processes and output affect workers, customers, communities, and the environment. In this episode we answer:

  • What does it mean for a business to “act with purpose?”
  • What mechanisms do successful purpose-driven companies use?
  • How do we move beyond buzzwords to create an economy that acts in accordance with stakeholder governance?

Guests include:

Gail Bradbrook, Founder, Extinction Rebellion

Anthea Kelsick, Former Co-CEO, B Lab U.S. & Canada; Senior Advisor, Novata

Dan Osusky, Head of Standards & Insights, B Lab Global

Alain Sylvain, Co-founder and CEO, SYLVAIN


Learn more about B Lab at www.bcorporation.net



Hosted on Acast. See acast.com/privacy for more information.

“Purpose-driven company.” You've likely heard these words, but what does it actually mean for a company to act with purpose? In the inaugural episode of B Lab’s original podcast, “Forces for Good,” we tackle how growing social and environmental conscientiousness in the business community has led many companies to rethink their mission and become increasingly accountable for impact beyond return on investment for shareholders—including how their processes and output affect workers, customers, communities, and the environment. In this episode we answer:

  • What does it mean for a business to “act with purpose?”
  • What mechanisms do successful purpose-driven companies use?
  • How do we move beyond buzzwords to create an economy that acts in accordance with stakeholder governance?

Guests include:

Gail Bradbrook, Founder, Extinction Rebellion

Anthea Kelsick, Former Co-CEO, B Lab U.S. & Canada; Senior Advisor, Novata

Dan Osusky, Head of Standards & Insights, B Lab Global

Alain Sylvain, Co-founder and CEO, SYLVAIN


Learn more about B Lab at www.bcorporation.net



Hosted on Acast. See acast.com/privacy for more information.

play

10/11/22 • 22 min

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Forces for Good - Forces for Good - Trailer

Forces for Good, a new podcast that tells the story of economic systems change through the lens of the B Corp movement. Our show takes a hard look at how businesses are solving the biggest societal and environmental problems of our time. This season, we dive deep into topics including: the purpose industrial complex, how to spot greenwashing, what it means to be an activist business, and how companies can learn from their mistakes and continuously improve.


In each episode, host Irving Chan-Gomez (Growth & Partnerships at B Lab Global) speaks with entrepreneurs and experts on what companies are doing to move beyond buzzwords, change destructive practices across industries, and drive positive impact for people and the planet.



Hosted on Acast. See acast.com/privacy for more information.

Forces for Good, a new podcast that tells the story of economic systems change through the lens of the B Corp movement. Our show takes a hard look at how businesses are solving the biggest societal and environmental problems of our time. This season, we dive deep into topics including: the purpose industrial complex, how to spot greenwashing, what it means to be an activist business, and how companies can learn from their mistakes and continuously improve.


In each episode, host Irving Chan-Gomez (Growth & Partnerships at B Lab Global) speaks with entrepreneurs and experts on what companies are doing to move beyond buzzwords, change destructive practices across industries, and drive positive impact for people and the planet.



Hosted on Acast. See acast.com/privacy for more information.

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09/28/22 • 2 min

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Forces for Good - How can business take collective action on issues that matter?

Businesses are usually seen as competitors but, in order to solve the crisis facing our planet they need to work together, collaboratively and collectively. In this episode we answer:

  • What does collective action really mean?
  • How are coalitions built within industries and among businesses with similar goals for sustainability, social change, and more?
  • What are the advantages — and challenges — of taking action as a collective?

Guests include:

Shaun Russell, Founder, Skandinavisk

Manjyot Ahluwalia, Regional Director Asia, The Global Methane Hub, formerly Senior Program Officer, World Wildlife Fund

Amy Clarke, Co-Founder and Chief Impact Office, Tribe Impact Capital



Hosted on Acast. See acast.com/privacy for more information.

Businesses are usually seen as competitors but, in order to solve the crisis facing our planet they need to work together, collaboratively and collectively. In this episode we answer:

  • What does collective action really mean?
  • How are coalitions built within industries and among businesses with similar goals for sustainability, social change, and more?
  • What are the advantages — and challenges — of taking action as a collective?

Guests include:

Shaun Russell, Founder, Skandinavisk

Manjyot Ahluwalia, Regional Director Asia, The Global Methane Hub, formerly Senior Program Officer, World Wildlife Fund

Amy Clarke, Co-Founder and Chief Impact Office, Tribe Impact Capital



Hosted on Acast. See acast.com/privacy for more information.

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01/24/23 • 28 min

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Forces for Good - How can we change the way society approaches nutrition

How are food and justice linked? How can we change the way our society approaches nutrition? How can businesses and individuals be a part of that?


Maya Feller is a nationally recognized, registered dietician-nutritionist who brings a culturally sensitive approach to her work. Curt Ellis is the CEO of FoodCorps, a nonprofit focused on food justice and education. When I sat down with the two of them in Aspen, we talked about how to infuse culture, connection, and community into food.


Learn more about B Lab at www.bcorporation.net

Learn more about Danone North America at Danonenorthamerica.com.


Check out System Catalysts.


Subscribe to our podcast. Rate and leave us a review.

Produced by Hueman Group Media.



Hosted on Acast. See acast.com/privacy for more information.

How are food and justice linked? How can we change the way our society approaches nutrition? How can businesses and individuals be a part of that?


Maya Feller is a nationally recognized, registered dietician-nutritionist who brings a culturally sensitive approach to her work. Curt Ellis is the CEO of FoodCorps, a nonprofit focused on food justice and education. When I sat down with the two of them in Aspen, we talked about how to infuse culture, connection, and community into food.


Learn more about B Lab at www.bcorporation.net

Learn more about Danone North America at Danonenorthamerica.com.


Check out System Catalysts.


Subscribe to our podcast. Rate and leave us a review.

Produced by Hueman Group Media.



Hosted on Acast. See acast.com/privacy for more information.

play

09/19/23 • 30 min

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Forces for Good - How can business combat greenwashing?

Have you noticed an influx of products marketed as sustainable, eco-friendly, or recycled? You're not alone. As the global climate emergency accelerates and consumer awareness grows, businesses are increasingly leveraging green marketing to reach conscientious customers. But not all marketing is created equal.


On the show, experts explain the problem of "greenwashing," when marketing is designed to make consumers believe a business is doing more for the environment than they really are. We also talk about how to spot greenwashing and learn from companies that are telling transparent stories about their environmental footprint. In this episode we answer:

  • What is the difference between green marketing and greenwashing?
  • How have businesses and the advertising sector misled consumers about their environmental responsibility?
  • How can these same players combat greenwashing?
  • How can consumer awareness combat greenwashing?

In this episode, we discuss Patagonia as an exemplary B Corp. At the time of recording, Patagonia had not yet made their groundbreaking announcement transferring ownership to the Patagonia Purpose Trust and the Holdfast Collective, where every dollar not reinvested into Patagonia will be distributed as dividends to protect the planet. Patagonia’s unprecedented decision drives home the value of business taking concrete action to be a force for good.


Guests include:

Maria Correa, Head of Marketing and Communications at B Lab Europe

Luke Purdy, Director of Social Impact & Group Account Director at Wieden + Kennedy

Sharoni Rosenberg Amszynowski, author of “WTF is Purpose” and Executive Director at the PwC Chile Foundation



Hosted on Acast. See acast.com/privacy for more information.

Have you noticed an influx of products marketed as sustainable, eco-friendly, or recycled? You're not alone. As the global climate emergency accelerates and consumer awareness grows, businesses are increasingly leveraging green marketing to reach conscientious customers. But not all marketing is created equal.


On the show, experts explain the problem of "greenwashing," when marketing is designed to make consumers believe a business is doing more for the environment than they really are. We also talk about how to spot greenwashing and learn from companies that are telling transparent stories about their environmental footprint. In this episode we answer:

  • What is the difference between green marketing and greenwashing?
  • How have businesses and the advertising sector misled consumers about their environmental responsibility?
  • How can these same players combat greenwashing?
  • How can consumer awareness combat greenwashing?

In this episode, we discuss Patagonia as an exemplary B Corp. At the time of recording, Patagonia had not yet made their groundbreaking announcement transferring ownership to the Patagonia Purpose Trust and the Holdfast Collective, where every dollar not reinvested into Patagonia will be distributed as dividends to protect the planet. Patagonia’s unprecedented decision drives home the value of business taking concrete action to be a force for good.


Guests include:

Maria Correa, Head of Marketing and Communications at B Lab Europe

Luke Purdy, Director of Social Impact & Group Account Director at Wieden + Kennedy

Sharoni Rosenberg Amszynowski, author of “WTF is Purpose” and Executive Director at the PwC Chile Foundation



Hosted on Acast. See acast.com/privacy for more information.

play

10/25/22 • 25 min

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Forces for Good - How can business alleviate poverty and promote living wage?

There's not a worker alive today who does not want to be paid fairly for their labor. But what is a fair, living wage? In this episode, we speak to experts who help us understand the difference between a minimum and a living wage, dig into profiles of workers and industries that are at the greatest risk of falling below a living wage standard, and showcase businesses that are working to ensure every worker — throughout their entire supply chain — is fairly and ethically compensated. "Living Wage" features experts from B Lab, Fairtrade International, and SOKO, a women-led, people-first ethical jewelry brand, connecting artisans in Kenya with the global market. In this episode we answer:

  • What constitutes a living wage?
  • Who is most impacted by wage gaps?
  • How can businesses provide a living wage across the global supply chain?

Guests include:

Joanne Calabrese, CEO, Soko

Wilbert Flinterman, Senior Advisor, Workers’ Rights and Trade Union Relations for Fairtrade International

Bernard Gouw, Senior Manager of Social Standards, B Lab Global



Hosted on Acast. See acast.com/privacy for more information.

There's not a worker alive today who does not want to be paid fairly for their labor. But what is a fair, living wage? In this episode, we speak to experts who help us understand the difference between a minimum and a living wage, dig into profiles of workers and industries that are at the greatest risk of falling below a living wage standard, and showcase businesses that are working to ensure every worker — throughout their entire supply chain — is fairly and ethically compensated. "Living Wage" features experts from B Lab, Fairtrade International, and SOKO, a women-led, people-first ethical jewelry brand, connecting artisans in Kenya with the global market. In this episode we answer:

  • What constitutes a living wage?
  • Who is most impacted by wage gaps?
  • How can businesses provide a living wage across the global supply chain?

Guests include:

Joanne Calabrese, CEO, Soko

Wilbert Flinterman, Senior Advisor, Workers’ Rights and Trade Union Relations for Fairtrade International

Bernard Gouw, Senior Manager of Social Standards, B Lab Global



Hosted on Acast. See acast.com/privacy for more information.

play

12/06/22 • 30 min

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Forces for Good - How can business take on the climate crisis?

Climate crisis is not a looming threat — it’s already here. Catastrophic extreme weather events are on the rise, and they’re taking a devastating toll around the world. Businesses are one of the biggest contributors to the crisis — and yet they are also among the most important players in finding solutions.

In this episode, we dive into the science-backed targets that a growing community of business leaders are committed to achieving as early as 2030. Our colleagues share evidence-based actions and tools that ensure businesses can adhere to the highest standards of environmental responsibility, and we hear from a producer’s advocate who is pushing for more immediate recognition and response to the impact the crisis has on farmers and workers around the globe. In this episode we answer:

  • What role do businesses play in driving the climate crisis?
  • What tactical steps can businesses take to be a part of climate solutions?
  • Why should social justice be at the center of climate action?

Guests include:

Kubasu Agapeters, Operations Manager at Fairtrade Africa

Veena Harbaugh, Director of Sustainability at Sendle

Brigitta Nemes, Senior Manager of Environmental Standards at B Lab



Hosted on Acast. See acast.com/privacy for more information.

Climate crisis is not a looming threat — it’s already here. Catastrophic extreme weather events are on the rise, and they’re taking a devastating toll around the world. Businesses are one of the biggest contributors to the crisis — and yet they are also among the most important players in finding solutions.

In this episode, we dive into the science-backed targets that a growing community of business leaders are committed to achieving as early as 2030. Our colleagues share evidence-based actions and tools that ensure businesses can adhere to the highest standards of environmental responsibility, and we hear from a producer’s advocate who is pushing for more immediate recognition and response to the impact the crisis has on farmers and workers around the globe. In this episode we answer:

  • What role do businesses play in driving the climate crisis?
  • What tactical steps can businesses take to be a part of climate solutions?
  • Why should social justice be at the center of climate action?

Guests include:

Kubasu Agapeters, Operations Manager at Fairtrade Africa

Veena Harbaugh, Director of Sustainability at Sendle

Brigitta Nemes, Senior Manager of Environmental Standards at B Lab



Hosted on Acast. See acast.com/privacy for more information.

play

11/08/22 • 27 min

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Forces for Good - How can business support sustainable food production?

Sustainable food and agricultural systems are critical to human wellbeing and the health of our planet. Yet, environmental degradation, climate change, hunger, poverty, economic inequality, and the impacts of war all contribute to a complex of interconnected challenges that put our foodways in crisis. How can business be driven to make decisions that mitigate food waste and loss, fight hunger, and address the growing threats of climate change? In this episode we answer:

  • What aspects of business practices intersect with foodways? (I.e., supply chains, food waste, packaging, plant based vs animal products)
  • What are the positive climate impacts of business working toward sustainable foodways?
  • How can consumers discern which products are ethically and sustainably sourced?

Guests include:

Julie-Anne Finan, Manager of Multinational Standards and Certifications, B Lab Global

Stephanie de Heer, Vice President Marketing & Communications, World Business Council for Sustainable Development, formerly Global Director, Marketing and Communications, Rainforest Alliance

Celine Barral, Chief Sustainability Officer and Corporate Communication, Bonduelle



Hosted on Acast. See acast.com/privacy for more information.

Sustainable food and agricultural systems are critical to human wellbeing and the health of our planet. Yet, environmental degradation, climate change, hunger, poverty, economic inequality, and the impacts of war all contribute to a complex of interconnected challenges that put our foodways in crisis. How can business be driven to make decisions that mitigate food waste and loss, fight hunger, and address the growing threats of climate change? In this episode we answer:

  • What aspects of business practices intersect with foodways? (I.e., supply chains, food waste, packaging, plant based vs animal products)
  • What are the positive climate impacts of business working toward sustainable foodways?
  • How can consumers discern which products are ethically and sustainably sourced?

Guests include:

Julie-Anne Finan, Manager of Multinational Standards and Certifications, B Lab Global

Stephanie de Heer, Vice President Marketing & Communications, World Business Council for Sustainable Development, formerly Global Director, Marketing and Communications, Rainforest Alliance

Celine Barral, Chief Sustainability Officer and Corporate Communication, Bonduelle



Hosted on Acast. See acast.com/privacy for more information.

play

12/20/22 • 33 min

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Forces for Good - How can business advance racial justice?

Our current economic system is built on a history of injustice, inequity, violence, and oppression. But businesses do have options to build more inclusive workplaces. On the show, we speak with businesses (both large and small) that are attempting to disrupt legacies of oppression. In this episode we answer:

  • What can companies do to dismantle these conditions of violence and oppression in their business practices?
  • How can business standards drive our economy towards a system that is more equitable, inclusive, and just?
  • What is the significance of SDG10, Reduced Inequalities, in working towards a just and anti-racist world for all workers?

Guests include:

Ellonda Williams, Director of Justice, Equity, Diversity, and Inclusion, B Lab Global

Ana Luiza Herzog, Reputation Manager, Magazine Luiza [Magalu]

Laura Thompson, CEO & Co-Founder, Clothing The Gaps

Sarah Sheridan, Deputy CEO & Co-Founder, Clothing the Gaps



Hosted on Acast. See acast.com/privacy for more information.

Our current economic system is built on a history of injustice, inequity, violence, and oppression. But businesses do have options to build more inclusive workplaces. On the show, we speak with businesses (both large and small) that are attempting to disrupt legacies of oppression. In this episode we answer:

  • What can companies do to dismantle these conditions of violence and oppression in their business practices?
  • How can business standards drive our economy towards a system that is more equitable, inclusive, and just?
  • What is the significance of SDG10, Reduced Inequalities, in working towards a just and anti-racist world for all workers?

Guests include:

Ellonda Williams, Director of Justice, Equity, Diversity, and Inclusion, B Lab Global

Ana Luiza Herzog, Reputation Manager, Magazine Luiza [Magalu]

Laura Thompson, CEO & Co-Founder, Clothing The Gaps

Sarah Sheridan, Deputy CEO & Co-Founder, Clothing the Gaps



Hosted on Acast. See acast.com/privacy for more information.

play

01/10/23 • 31 min

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FAQ

How many episodes does Forces for Good have?

Forces for Good currently has 18 episodes available.

What topics does Forces for Good cover?

The podcast is about Society & Culture, Society, Entrepreneurship, Documentary, Podcasts, Business and Economy.

What is the most popular episode on Forces for Good?

The episode title 'How can business alleviate poverty and promote living wage?' is the most popular.

What is the average episode length on Forces for Good?

The average episode length on Forces for Good is 25 minutes.

How often are episodes of Forces for Good released?

Episodes of Forces for Good are typically released every 14 days.

When was the first episode of Forces for Good?

The first episode of Forces for Good was released on Sep 28, 2022.

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