Food Biz Wiz

Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packing, to mastering your brand strategy, packaging design, and marketing, to navigating growth on the retail shelves and e-commerce platforms, and eventually working with brokers and distributors - every step of the way is challenging. Join former Head of Grocery & Grocery Buyer at Bi-Rite Market, Alli Ball, as she tells you exactly how to build a brand that flies off the shelf through solo episodes, curated guest experts across the food industry, and live consulting calls with her Retail ReadyTM students! Want each podcast directly to your inbox? Subscribe to our weekly newsletter here! https://www.alliball.com/newsletter We'd love to connect with you! Follow us on Instagram at @foodbizwiz and send us a DM to continue the conversations from our episodes!