Focus Your Ads
Dan Caston
Welcome to the podcast dedicated to helping you grow your service business with Google Search Ads. Each week, we bring you actionable tips, insights, and updates to elevate your business through highly targeted search advertising. Whether you’re a freelancer, business owner, or anyone looking to get results with Google Ads, we break down strategies specifically for service businesses to maximize leads and conversions. Don’t get lost in the online ad jungle—hit subscribe, tune in, and let’s drive your business forward together.
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Top 10 Focus Your Ads Episodes
Goodpods has curated a list of the 10 best Focus Your Ads episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Focus Your Ads for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Focus Your Ads episode by adding your comments to the episode page.
Build a Performance Max Campaign With Me
Focus Your Ads
04/22/23 • 59 min
In this episode, I am going to take you into a real world Performance Max build. This is going to be an Ecommerce Store, however it will apply to anyone trying to understand Performance Max. Obviously I can't show you what I am doing on an audio only podcast, however I explain the settings and run you through my decisions as we go through the build. Near the end I talk about some really important things you have to watch out for after the build is complete, so make sure you watch out for that. Hope you enjoy. If you do, make sure to hit that subscribe button and leave me a review!
A Few Great Metrics for Shopping Ads
Focus Your Ads
06/09/23 • 9 min
In this episode, I quickly dive into a few great metrics that I use when examining my shopping ads. Some of these are obvious, but not all. I'm sure you will be surprised with a few.
Video Assets in Performance Max - Google Ads
Focus Your Ads
06/20/23 • 14 min
Join Dan and Glen as they discuss Video Assets within the new Performance Max campaign in Google Ads.
#24 - This is why beginners struggle in Google Ads
Focus Your Ads
04/10/24 • 13 min
Let's touch on some reasons why you struggle in Google Ads as a beginner. It probably not what you think.
If you want to learn more, make sure to visit,
https://FocusYourAds.com/learn-google-ads
Google Ads, Questions and Answers
Focus Your Ads
07/12/23 • 12 min
In this episode, we discuss questions and answers about Google ads that we have received from business owners like you.
Maximizing Your Google Display Campaign Performance
Focus Your Ads
07/05/23 • 19 min
In this episode, we cover some tips and tricks on how to improve your Google Ads Display Campaign.
03/02/23 • 21 min
Improving your Performance Max Campaign in Google Ads can be tricky. Sometimes you have a great campaign and you don't know what you can do to fix it so you either just leave it alone or you end up doing something drastic that causes the entire campaign to fail.
In this episode I go over some of the ways we can improve your Performance Max Campaign.
If you need extra help, feel free to reach out to me through my website, Focusyourads.com or send me an email at [email protected].
02/23/23 • 18 min
In this campaign I explain the basics of attribution, from the simple first click and last click models to the more complex multi-touch and data-driven models. We explore the pros and cons of each model, and how they can affect your ad performance depending on your business goals.
Tune in to this episode of "Focus Your Ads" to learn how to make sense of the various attribution models in Google Ads and use them to your advantage. Whether you're looking to maximize your ROI, or simply gain a better understanding of how attribution works, this episode has everything you need to know. Don't miss it!
Negative Keywords Demystified: Understanding Match Types & Maximizing Your Google Ads Performance
Focus Your Ads
02/09/23 • 11 min
#006 - In this Focus Your Ads Podcast episode, we dive into the world of negative keywords and how they can play a crucial role in optimizing your Google Ads performance. We explore the different match types, why using negative keywords is important, and provide actionable tips on how to apply them effectively. Whether you're a seasoned digital marketer or just starting out, this episode will give you a deeper understanding of negative keywords and how to use them to drive better results for your campaigns. Tune in now for all the information you need to level up your Google Ads strategy.
Google Ads, More Questions and Answers
Focus Your Ads
07/19/23 • 13 min
In this episode, we have yet more questions that we will tackle on a variety of Google Ad issues, from business owners like you.
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FAQ
How many episodes does Focus Your Ads have?
Focus Your Ads currently has 26 episodes available.
What topics does Focus Your Ads cover?
The podcast is about Marketing, Entrepreneurship, Ecommerce, Podcasts, Online Marketing and Business.
What is the most popular episode on Focus Your Ads?
The episode title '#23 - Keyword Matching in Google Ads' is the most popular.
What is the average episode length on Focus Your Ads?
The average episode length on Focus Your Ads is 18 minutes.
How often are episodes of Focus Your Ads released?
Episodes of Focus Your Ads are typically released every 7 days.
When was the first episode of Focus Your Ads?
The first episode of Focus Your Ads was released on Jan 19, 2023.
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