Pragmatic branding

11/28/24 • 32 min

How can software companies approach branding without the fluff?

In this episode, we dive into the concept of 'pragmatic branding'—a no-nonsense approach to building a brand that serves both the product and the business.

We explore how to balance consistency with agility, keep branding costs in check, and create something that sticks as you scale. Let’s get practical!

focusstate.fm

How can software companies approach branding without the fluff?

In this episode, we dive into the concept of 'pragmatic branding'—a no-nonsense approach to building a brand that serves both the product and the business.

We explore how to balance consistency with agility, keep branding costs in check, and create something that sticks as you scale. Let’s get practical!

focusstate.fm

Previous Episode

User retention

In this episode, we explore why first impressions are crucial for user retention and how to optimise onboarding for a smooth, engaging experience. Learn about the “Aha! moment” — when users discover your product’s true value — and how to reveal it quickly.

We’ll explore personalising onboarding, encouraging social connections, and motivating users to complete the process. We'll also discuss key metrics for success, re-engagement strategies, and best practices for communicating updates without harming retention.

Tune in for actionable tips to improve user experience and drive long-term loyalty.

focusstate.fm