FlightLOG Episode 7 - Brand And Advertising

05/12/23 • 17 min

Welcome to Episode 7 of FlightLOG, where this time we’re joined by Sam Talbot, Loganair Head Of Marketing And Brand.
We discuss something that we’re exposed to in almost all aspects of our lives, whether you're standing at a bus stop, checking out the traffic update, watching your favourite TV show or catching up on Insta.
It’s something you can’t escape - in this episode we’re talking about advertising and branding, and what that means for Loganair...
How does an airline tell its story to multiple audiences?
What story or stories does it tell?
How does it tell them?

In our brand-new podcast series: FlightLOG, we go behind the scenes with the experts from the UK’s largest regional airline.

In our brand-new podcast series: FlightLOG, we go behind the scenes with the experts from the UK’s largest regional airline.

Previous Episode

FlightLOG Episode 6 - Flight Operations

Welcome to Episode 6 of FlightLOG, where this time we’re joined by Stewart Houston, Flight Operations Manager.
Stewart leads the team which provides technical advice that determines how many passengers can be carried on a particular flight and how much fuel will be required for that flight.
Essentially, they work out what Loganair can lift out of an airfield and into an airfield.
That requires a lot of very complex, and often very fast calculations, as well as a Plan A, B, C, D and occasionally, a few more.
Stewart and his team are Mathemagicians!

In our brand-new podcast series: FlightLOG, we go behind the scenes with the experts from the UK’s largest regional airline.

Next Episode

FlightLOG Episode 8 - Training

Welcome to Episode 8 of FlightLOG, where this time we’re joined by Ronan Milne, Loganair Head Of Training.
We discuss what it takes to ensure Loganair's crew are trained to the highest standards and what's involved.

In our brand-new podcast series: FlightLOG, we go behind the scenes with the experts from the UK’s largest regional airline.