Self-worth, Marketing, and the Myth of More with Tara McMullin

If content is king, what is that leaving on the table?

We are living in a world where we’re told that we need to produce more and more to be witnessed, but the myth of more often comes at the expense of the quality and purpose of our content. What if we communicated for impact and transformation rather than just feeding the algorithm?

Tara McMullin joins India to discuss the evolution of her content, her business, and how distancing herself from the myth of more has impacted her work and creativity.

In this discussion:

• How the process of filtering ourselves through content marketing impacts our sense of self
• Why shifting your mindset about credibility from income to impact supports your integrity
• How unhooking your self-worth from how you make money can open you up to opportunities and experiences
• Why we need to build awareness of the stories behind our goals, values, and vision

Connect with Tara McMullin:

• What Works
• Instagram: @tara_mcmullin
• Twitter: @taragentile
• Preorder What Works: A Comprehensive Framework to Change the Way We Approach Goal Setting

Connect with India Jackson and Flaunt Your Fire:

• Flaunt Your Fire
• LinkedIn: ​​India Jackson
• Instagram: @FlauntYourFire

Ready to dive deeper?

The last thing we need is another echo chamber perpetuating a single perspective on how we should live, love and earn. If you know that there's more than one definition of and path to success, but haven't found a place that encourages this diversity and divergence? Good news, your search is over.

Ready to find your people? Pause on the Play, The Community, is where entrepreneurs and brands reconsider their normal in life and in work.

Learn more at pauseontheplay.com/community