The Art of Automotive Marketing with Alyson Landis
01/29/24 • 14 min
Alyson Landis is the CEO of Inkcentric Corp, which is based in sunny California.
Alyson Landis, a seasoned Marketing and Procurement Specialist, brings over 25 years of experience in the automotive industry. As the driving force behind Inkcentric Corp, Alyson has become a trusted partner for dealers and automotive clients nationwide.
👉 Register for the upcoming Fixed Ops Roundtable Event
What we discuss in this episode:
Theatrics in Automotive Marketing:
Join Alyson and me as we explore the creative side of automotive marketing, from themed events to quirky merchandise, and how it all ties back to building brand identity.
The Power of Print:
In a digital age, Alyson makes a compelling case for the enduring impact of print marketing. Discover the behind-the-scenes of producing high-quality materials, like the iconic Galpin calendars, and the art of capturing attention in a tangible way.
Partnerships & Trust:
Uncover the dynamics of working closely with automotive partners. Alyson sheds light on how Inkcentric Corp collaborates seamlessly with various players in the industry, making them the go-to for trusted marketing solutions.
Bridging Digital and Print:
We discuss the harmonious relationship between digital and print marketing, creating a well-rounded strategy that resonates with the audience and keeps the brand at the forefront.
Join us in this lively conversation that unveils the artistry behind automotive marketing and the strategic thinking that keeps brands vibrant and memorable. Alyson's expertise and passion are evident, making this episode a must-listen for anyone in the automotive business.
Listen to the episode featuring Alyson Landis for even more insights!
Enjoying The Fixed Ops Roundtable Podcast? Please leave a rating and review 👇
Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237
Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY
Thanks, Alyson Landis
Connect with Ted Ings and the Fixed Ops Roundtable:
Alyson Landis is the CEO of Inkcentric Corp, which is based in sunny California.
Alyson Landis, a seasoned Marketing and Procurement Specialist, brings over 25 years of experience in the automotive industry. As the driving force behind Inkcentric Corp, Alyson has become a trusted partner for dealers and automotive clients nationwide.
👉 Register for the upcoming Fixed Ops Roundtable Event
What we discuss in this episode:
Theatrics in Automotive Marketing:
Join Alyson and me as we explore the creative side of automotive marketing, from themed events to quirky merchandise, and how it all ties back to building brand identity.
The Power of Print:
In a digital age, Alyson makes a compelling case for the enduring impact of print marketing. Discover the behind-the-scenes of producing high-quality materials, like the iconic Galpin calendars, and the art of capturing attention in a tangible way.
Partnerships & Trust:
Uncover the dynamics of working closely with automotive partners. Alyson sheds light on how Inkcentric Corp collaborates seamlessly with various players in the industry, making them the go-to for trusted marketing solutions.
Bridging Digital and Print:
We discuss the harmonious relationship between digital and print marketing, creating a well-rounded strategy that resonates with the audience and keeps the brand at the forefront.
Join us in this lively conversation that unveils the artistry behind automotive marketing and the strategic thinking that keeps brands vibrant and memorable. Alyson's expertise and passion are evident, making this episode a must-listen for anyone in the automotive business.
Listen to the episode featuring Alyson Landis for even more insights!
Enjoying The Fixed Ops Roundtable Podcast? Please leave a rating and review 👇
Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237
Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY
Thanks, Alyson Landis
Connect with Ted Ings and the Fixed Ops Roundtable:
Previous Episode
Jennifer Sanford: Building Strong Dealer-Vendor Relationships
Jennifer Sanford is a Marketing Executive and Founder of Sanford Marketing Group. with 14 years of experience in sales and marketing leadership. Having spent a significant part of her career at Dominion Dealer Solutions, she played a pivotal role in building the brand into a powerhouse within the automotive space. With a passion for effective B2B marketing, Jennifer now leads Sanford Marketing Group, guiding companies in achieving results-oriented marketing experiences.
👉 Register for the upcoming Fixed Ops Roundtable Event
What we discuss in this episode:
Vendor-Dealer Relationships:
Unpacking the critical aspects of establishing effective partnerships, emphasizing communication and ongoing support.
Checklist for Successful Implementations:
Jennifer shares valuable insights on questions dealers should ask during the contracting process, ensuring a smooth implementation.
Long-Term Dealer Expectations:
Crafting effective communication strategies and maintaining a healthy partnership, including dealer responsibilities and vendor commitments.
Maximizing ROI:
Jennifer provides a comprehensive approach to evaluating ROI, focusing on time, money, and stress reduction.
Don't miss this riveting episode where Jennifer Sanford shares her wealth of experience, helping us decipher the intricacies of dealer-vendor partnerships.
For more information and to connect with Jennifer Sanford, visit Sanford Marketing Group or reach out to Jennifer at [email protected] | 757-537-7004.
Listen to the episode featuring Jennifer Sanford for even more insights!
Enjoying The Fixed Ops Roundtable Podcast? Please leave a rating and review 👇
Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237
Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY
Thanks, Jennifer Sanford
Connect with Ted Ings and the Fixed Ops Roundtable:
Next Episode
Future-Proofing Your Automotive Career at Northwood University with Dr. Matt Bennett
In today's episode, we have a true industry legend with us—Dr. Matt Bennett, the Vice President of Graduate and Professional Studies at Northwood University.
Dr. Matt Bennett is not just a VP; he's a driving force behind Northwood University's success. With a rich history in the automotive sector, Matt has been instrumental in shaping future leaders through innovative programs, partnerships, and a deep understanding of the industry's pulse.
👉 Register for the upcoming Fixed Ops Roundtable Event
What we discuss in this episode:
1. Bridging the Gap: Northwood's Impact on Automotive Education
Dr. Matt sheds light on Northwood's unique approach, showcasing the dynamic connection between classroom learning and real-world applications. Learn how the students at Northwood become true Swiss army knives in the automotive sector, mastering the art of relationships and practical skills.
2. Building a Foundation for a Successful Automotive Career
Ted Ings explores with Dr. Matt the secret sauce behind Northwood's success in shaping automotive leaders. Discover why Northwood stands out in building careers that kick-start with a strong foundation and a unique blend of practical experiences.
3. Navigating 2024: Challenges and Opportunities
Delve into the uncertainties facing the automotive industry in 2024. Dr. Matt reveals the strategies organizations are employing to navigate the landscape and optimize profitability. Gain insights into the role of analytics and planning in addressing industry challenges.
4. The Evolution of Northwood's Graduate Program
Uncover the hidden gem in Northwood's offerings – the Graduate Program. Dr. Matt shares the exciting developments, including the launch of a Master of Science in Organizational Leadership tailored for automotive professionals. Learn how this program is bridging the gap between industry leaders and emerging talents.
5. Northwood's Relationship-Driven Focus with Industry Partners
Explore the powerful partnerships Northwood has cultivated with Fortune 100 to 500 companies in the automotive sector. Dr. Matt emphasizes the importance of relationships, collaboration, and prosperity through partnership in driving success for both the institution and its industry partners.
6. Shaping Future Leaders at Northwood
Ted Ings and Dr. Matt Bennett wrap up the episode by discussing why the industry looks to Northwood for the professional development of future leaders. Discover the unique qualities Northwood students bring to the table and why employers are lining up to engage with them.
Join us on this exciting journey through the automotive education landscape, and discover how Northwood University is driving innovation and success in the industry. The road ahead is paved with insights, expertise, and the promise of a brighter future for automotive professionals.
Listen to the episode featuring Dr. Matt Bennett for even more insights!
Enjoying The Fixed Ops Roundtable Podcast? Please leave a rating and review 👇
Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237
Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY
Thanks, Dr. Matt Bennett
Connect with Ted Ings and the Fixed Ops Roundtable:
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