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Fitness Business Podcast: Leadership, Innovation, and Profit - 478 How to Build a Brand with Personality with Debbie O'Connor

478 How to Build a Brand with Personality with Debbie O'Connor

01/17/23 • 31 min

Fitness Business Podcast: Leadership, Innovation, and Profit

Why is it that some brands and logos seem to hit our 5 senses stronger than other brands?

In today's episode, Brand Strategist and Brand Magic author, Debbie O'Connor, shares steps to update your brand so it oozes personality, speaks to your members, and truly represents who you are.

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Why is it that some brands and logos seem to hit our 5 senses stronger than other brands?

In today's episode, Brand Strategist and Brand Magic author, Debbie O'Connor, shares steps to update your brand so it oozes personality, speaks to your members, and truly represents who you are.

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undefined - 477 Jamie Van Cuyk - Finding and Selecting the Right People to Join Your Team

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undefined - 479 Master the Chemistry of Change with Cassandra Worthy

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After a $5 billion company acquisition, Cassandra Worthy, frustrated and stressed, almost quit her job. Just another top talent voluntarily resigning during a significant organizational change. Instead, she woke up one day and decided to view those feelings as a signal that she was sitting in a moment of opportunity.

Cassandra Worthy is here to preach about cultivating a mindset and shifting your perspective, so you can ensure your organization has the tools to grow through change. She discusses their journey from a positive and optimistic child to embracing the difficult emotions that come with change, while still maintaining optimism and positivity. She emphasizes that it is not about blindly being optimistic in the face of change, but rather embracing the difficult emotions and using them as signals to guide people through change.

Cassandra is this year's keynote speaker at IHRSA Conference 2023. Listen here for a sneak glimpse of her session topic.

Get show notes and download the full transcript here: https://fitnessbusinesspodcast.com/479

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