Reinventing Lead Generation for New Consumer Behaviors: Michael Ferree

11/18/21 • 53 min

First Contact: Stories of the Call Center

Whew, what a wild ride it's been for our show this year. This month, we're ending on a high as you've come to expect. We've got Michael Ferree here to chat with Christian about a topic that's been eluding our show for a surprising amount of time considering we're all about contact centers. Of course, we're talking about Lead Generation. Michael is an industry connoisseur, leading two major events in the contact center space - Lead Generation World and Contact.io. Beyond this, his expertise and connections in the lead gen space make him THE person to talk to regarding this much-debated and controversial topic. So let's hear what he has to say - this is First Contact, Stories of the Call Center, episode 10 of Season 2 with Michael Ferree.

Previous Episode

Reclaiming Sales through Authentic Persuasion: Jason Cutter

A frank discussion between two seasoned salespeople? A hard look at the concept of persuasion and how to use it for sales? A genuine connection about providing people value through the act of selling? Episode 9 of First Contact, Stories of the Call Center is all of those things and more! Join Christian as he delves deep into the core of sales in a brilliant discussion with Jason Cutter, podcaster extraordinaire and founder of Cutter Consultancy Group, a sales advisory firm that supercharges sales success for companies around the globe. Learn more about the ins and outs of sales and what it is, and also what it's not! This is First Contact, Stories of the Call Center, episode 9 of season 2 with Jason Cutter.

Next Episode

Changing Customer Perceptions in the Collection Industry and the Rise of Self-Service: Harry Strausser III

Well, well, well, if it’s not the first episode from season three of the First Contact: Stories of a Call Center podcast! We have the pleasure of kicking off this new journey with one of the most widely-known individuals in the ARM landscape. Harry Strausser III is a well-respected voice of the collection industry and a certified ACA instructor, educator, and speaker. Join us in this talk on self-service and the future of collections, bringing in new perspectives, the importance of training, and many more topics!