Figuring It Out

In this episode, I’m going to be diving into the basics of small business marketing and how you can improve your overall operation, such as:
- How to find your audience
- The importance of controlling your online presence
- Why you should consider blogging
- Effectively capturing prospect information
- Using email marketing to nurture your leads
- Managing your client relationships with a CRM
Any digital marketing advancements you make will have a noticeable impact on your business growth, your lead generation, and your overall reputation.
So, let's dive in and Figure it Out together!
Subscribe to Figuring It Out: https://podcasts.apple.com/us/podcast...
My site: http://kevin-england.com/​​​
My agency: https://vonazon.com/​

Look around you, so many things that were once considered necessities such as answering machines, alarm clocks, maps, VHS tapes, CDs, and so much more have all been replaced by a smartphone or tablet.
Digital advancements have dematerialized our world. The tools people need are no longer represented by physical belongings; they’re now accessible through smart devices. Each person today is represented by individual pieces of data called PII or Personally Identifiable Information.
In this episode, I’m going to break down PII even further and discuss some of today’s digital targeting measures.
Let’s dive right in and figure it out together!

In today’s podcast, I’ll be walking you through mobile marketing: what it is, why it’s so important, the different types of mobile marketing, its benefits, and its disadvantages.
Did you know that 71% of marketers believe that mobile marketing is the core of their business? Stick around because in this episode, I’m going to tell you why.
Let’s dive right in and figure it out together!
Subscribe to Figuring It Out: https://podcasts.apple.com/us/podcast/figuring-it-out/id1529925981?uo=4
My site: http://kevin-england.com/​​​
My agency: https://vonazon.com/​

Now that in-person events are a possibility again, many of us are anxious to start engaging face-to-face.
In this episode, I’ll be discussing a topic that I have years of experience in –– trade shows; specifically, how you can effectively cater to post-pandemic audiences with a hybrid event strategy, one that combines technological aspects with your traditional modes of outreach.
A successful trade show is composed of three parts: the pre, the during, and the post-event strategy. Modern audiences need a modern-day approach, so join me as I break down a refreshingly new event strategy that will impress both your in-person and your virtual audiences.

Let's dive right in and figure it out together!

This week, we’re tackling the topic of digital transformation (DX). In this episode, I discuss the questions many brands have been asking in the wake of last year’s dramatic changes to the way we use—or misuse—technology to survive in what my team likes to call the “The Year of the Life Preserver.”
The questions I hear and respond to on a daily basis and through my podcast are things like:

• Should we continue using the tools and apps we relied on to stay afloat when the world went remote?
• What tools should your team use to be more productive moving forward?
• How can I do more than just survive, but actually thrive and accelerate my digital transformation while coming back even stronger now that business is starting to boom and competition is heating up again?

Let's dive in and figure it out together.
Subscribe to Figuring It Out: https://podcasts.apple.com/us/podcast/figuring-it-out/id1529925981?uo=4
My site: http://kevin-england.com/​​​​
My agency: https://vonazon.com/​