How I’m Dealing with Plummeting Ad Revenue (Down 40%)
Fat Stacks Blog - a Podcast About Blogging, SEO and Traffic04/03/20 • 33 min
Sponsored by Ezoic
Show Notes:
My Ad Revenue is DOWN
- March ad revenue wasn’t great, but it wasn’t terrible.
- April 1 came and it was a disaster. Down 40%.
- Probably going down more.
Why?
- April is the start of Q2. Many companies slashed ad budgets for Q2.
- Hope for the best, prepare for the worst.
What I’m currently doing to deal with lower rev.
- Cut content investment by 50%
- Writing content myself (again)
- Building out affiliate clusters: Digital products, Software & Lead Gen
- Improving older content
- Junk content
- Good content sitting pretty in spots 5 to 30
Need cash now?
- Consider freelancing: writing, graphic design, link building, etc.
- Saved my bacon when Google Penguin hit in 2012.
- Many people jumping in? Likely
- Publishers ordering less content? Probably. I am.
- Easy? No, but possible.
- But, many established freelancers can’t take on as much work - kids at home.
- It’s not instant cash, but faster than building out a blog.
TIP: Offer services that you’re best at. Take time to hone them now.
Your freelancing advantage
- If you’re listening to this presentation, you probably started a blog, have written articles and know a lot more about working online than other people.
- This is your advantage. You know more than you think.
- Again, not an instant cash solution, but it’s better than nothing.
What do I do if ad revenue drops 60%+?
- At that point, I pretty much have no content budget.
- I will keep my VAs on payroll at all costs. I’d rather have no content budget than let VAs go. They’re my team. They are great folks.
- I have a plan in place: Focus 100% on content and website improvement.
Content and Website Improvement Tips
- Design: Normally I preach spending time on design is time wasted until you have massive traffic, but in this case, it MIGHT be worth doing.
- Improve decently ranking content:
- Look for content ranking in spots 5 to 30 and improve them to give them a chance for higher rankings.
- Improve old garbage content you published when you didn’t know any better.
How to improve content... fast and for free
- Charts, graphs and stats
- Images
- FAQ: Answerthepublic.org / Ahrefs questions / Textoptimizer.com
- Quotes from experts
- Add videos
- Add internal links
- KW research
See: 29 Ways to Improve Content
Improve content via KW research
Drill down:
- Run what you’re currently ranking for in your favorite KW research grinder to find more long tails.
- Enter those KWs in Google and check the “Related Terms” at bottom of Google.
Add content sections targeting those new long tails.
- Quick n’ Dirty: Clearscope / Textoptimizer.com
Learn more by getting my free 6-Figure Blogger Course.
04/03/20 • 33 min
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