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Fat Stacks Blog - a Podcast About Blogging, SEO and Traffic - How I’m Dealing with Plummeting Ad Revenue (Down 40%)

How I’m Dealing with Plummeting Ad Revenue (Down 40%)

Fat Stacks Blog - a Podcast About Blogging, SEO and Traffic

04/03/20 • 33 min

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Sponsored by Ezoic
Show Notes:
My Ad Revenue is DOWN

  • March ad revenue wasn’t great, but it wasn’t terrible.
  • April 1 came and it was a disaster. Down 40%.
  • Probably going down more.

Why?

  • April is the start of Q2. Many companies slashed ad budgets for Q2.
  • Hope for the best, prepare for the worst.

What I’m currently doing to deal with lower rev.

  • Cut content investment by 50%
  • Writing content myself (again)
  • Building out affiliate clusters: Digital products, Software & Lead Gen
  • Improving older content
    • Junk content
    • Good content sitting pretty in spots 5 to 30

Need cash now?

  • Consider freelancing: writing, graphic design, link building, etc.
  • Saved my bacon when Google Penguin hit in 2012.
  • Many people jumping in? Likely
  • Publishers ordering less content? Probably. I am.
  • Easy? No, but possible.
  • But, many established freelancers can’t take on as much work - kids at home.
  • It’s not instant cash, but faster than building out a blog.

TIP: Offer services that you’re best at. Take time to hone them now.
Your freelancing advantage

  • If you’re listening to this presentation, you probably started a blog, have written articles and know a lot more about working online than other people.
  • This is your advantage. You know more than you think.
  • Again, not an instant cash solution, but it’s better than nothing.

What do I do if ad revenue drops 60%+?

  • At that point, I pretty much have no content budget.
  • I will keep my VAs on payroll at all costs. I’d rather have no content budget than let VAs go. They’re my team. They are great folks.
  • I have a plan in place: Focus 100% on content and website improvement.

Content and Website Improvement Tips

  • Design: Normally I preach spending time on design is time wasted until you have massive traffic, but in this case, it MIGHT be worth doing.
  • Improve decently ranking content:
  • Look for content ranking in spots 5 to 30 and improve them to give them a chance for higher rankings.
  • Improve old garbage content you published when you didn’t know any better.

How to improve content... fast and for free

  • Charts, graphs and stats
  • Images
  • FAQ: Answerthepublic.org / Ahrefs questions / Textoptimizer.com
  • Quotes from experts
  • Add videos
  • Add internal links
  • KW research

See: 29 Ways to Improve Content

Improve content via KW research
Drill down:

  • Run what you’re currently ranking for in your favorite KW research grinder to find more long tails.
  • Enter those KWs in Google and check the “Related Terms” at bottom of Google.

Add content sections targeting those new long tails.

  • Quick n’ Dirty: Clearscope / Textoptimizer.com

Learn more by getting my free 6-Figure Blogger Course.

04/03/20 • 33 min

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